SAMSUNG
Total years of experience :33 years, 7 Months
Category; Interior
Core Role
- Drive the business growth for the Interior Category through development of product mix and marketing strategies
Management and Functional Role:
•Development of innovation products within the interior category to ensure continuous refreshment & competence to our product portfolio
•Frequent marketing intelligence activities to monitor competitors and develop counter action
•Ensure proper implementation of our product strategy in the local market, in terms of pricing, promotion and distribution
•Develop market plans with the sales team for new promotion & products to enable the category to reach its maximum potential
Achievements
•Gaining market share in the Medium and Premium category through successful development & launch of new products
•Our brand equity score increased in the annual brand assessment report, due to successful execution of the yearly end user campaigns
-Section; Tablet & Wearable
Core Role
- Drive the business growth for the IM Category through development of product mix and marketing strategies
Management and Functional Role:
•Refinement of marketing goals, pricing strategies, promotional activities to achieves brand & category sales targets
•Ensure articulation of brand desired image and position throughout the marketing & communication activities
•Preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
•Directing market research to identify trends, opportunities and recognize market dynamics
-Section; Chocolates, Cakes and Salty Snacks
Core Role
- Responsible for the trade marketing activities across different channels ‘Whole sale, Modern trade and Groceries"
-Align the Trade and Brands marketing strategy to achieve each brands objective per channel.
- Lead the alignment between Brand Managers and Sales Managers for the ideation, planning & budgeting of the business plans
Management and Functional Role:
•Manage the brands development per existing & new channels, providing branding solutions and obtain more permanent space.
•Develop training to turn the “selling stories” into sales tools to effectively present the brands.
•Supports sales teams in achieving their sales and budget objectives, while ensuring the desired brand value is communicated
•Control and Manage Budget for both Modern, Traditional trade and whole sale
‘ARC-International’ the world leader in the glass tableware market and owns famous brands like
-Section; Consumer Goods
Core Role
-Contribute to sales budget achievement through trade marketing activities per channel
-Brand communication and development through ATL, BTL and TTL activities to achieve -overall business goals for the brand.
Management and Functional Role:
•Oversee deployment of TV adverts, newspaper and magazine advertisements, exhibition stands, road shows in the middle east
•Negotiation and management of the advertising agencies and evaluate the ROI of the promotional campaign.
•Develop promotions to focus on high segment products per market without jeopardizing performance of high volume drivers
•Manage the brands development per existing & new channels, providing branding solutions like "CATMAN' &Shop in Shop"
•Research and analysis (Market Sizing, Segmentation, Market share, Competition Insights) on timely bases.
Achievements:
•Brand communication; Recognized by top management for the TVC production and launch of Luminarc brand communication campaign
•Category Management project with Lulu Hyper market, which lead to sales increase by 30%
•Successful trade actions implementation during peak sales seasons like: Ramadan, Nowruz and Mother day generating extra average sales of 20%
•Events & Exhibitions: Successfully Conducted event & trade fair across ME like Tehrain fair, Cairo Fair & Zuchex Fair Istanbul
BAHMAN ENTERPRISES Aug 09 - Nov 10
‘Bahman group of companies represents various international brands in U.A.E, one of the main brands they represent; ‘SEB GROUP's brands, the mother company of; Tefal, Moulinex, KRUPS and Rowenta
-Section; Heavy House Hold
Core Role
-Directly in charge of key account portfolio: Lulu hyper markets, Sharaf DG, Plug-ins and Jacky’s
-Lead team of Key Accounts Mangers, assigning internal/external tasks to the team members
Management and Functional Role:
•Achieving monthly sales-in targets per channels while monitoring channel’s sale out & stock level on weekly bases
•Negotiating the annual sales target and contract with the key account, while maintain developing healthy & good relationship
•Maintain & supervise BTL budgets activities related to all Key Accounts, and analyze it from ROI point of view
•Maintaining widest possible product range on the shelf and ensuring price control policy implementation
Achievements:
•Achievement of the annual sales target with an increase of 10% over budget
•Recognized by the
Core Role
-Responsible for defining and achievement of the sales budget and margins quota for different product categories.
-Ensure the implementation of the agreed business plan in terms of; distribution development, channel product mix, brand visibility and apply corrective measures when needed to achieve sales targets
Management and Functional Role:
•Coaching and monitoring the development of business in terms of; market share, distribution, visibility & product mix.
•Responsible of assigning internal and external tasks to the distributor’s team members to achieve the mutual sales target
•Apply the necessary changes to our distributor’s business module to improve sales and marketing operation.
•Responsible for the coordination of any required support from Sony head office to achieve business plans
•Planning and analyzing sales growth, GP, pricing strategies and marketing activities.
Business Experience Markets
UAE/Saudi/Iran /Qatar/Oman / Bahrain /kuwiat/Egypt /Lebanon /Pakistan/ Turkey
Key Achievements
•Gaining market share through development & launch of new interior products in premium & medium segment 'JOTUN-2019'
•Recognized by top management for pushing top-of-mind and brand awareness up 18% and 73 %, in Egypt and Iran respectively through successful launch of Luminarc's first TV commercial 'ARC-2012'
•Organized and implemented a successful Category Management project with Lulu Hyper market, which lead to increase sales for our product by 30% 'ARC-2012'
•Increased width of the distribution network & sales for VAIO in Lebanon, Qatar and Kuwait by 10%, 10% and 15% 'SONY-2007'
•Regaining market share from parallel importers through implantation of 3 years warranty program in Qatar, Kuwait and Lebanon by 30% 'SONY-2007'
•Successful launch of T7 the slimmest Cyber-shot camera in year 2005 in Dubai’s night clubs that lead to 20% sales increase. 'SONY-2005'
•Gain market share in the separate component category by expanding our range of product mix and designing new packages offer at competitive price, yet maintain the required margin levels by 15% 'SONY-2003'
Field Of Competence
-Marketing Communication -
-Department: Hi-Fi
Core Role
-Manage the product portfolio and price positioning strategy, along with the appropriate marketing mix
-Developing and implementing business plans to achieve the yearly product sales targets, gross profit and quantity in coordination with the country sales mangers
•Management and Functional Role:
•Achieving sales targets per product/country through defining opportunity & avoiding threats
•Designing marketing package to ensure successful launch in the markets and develop the category over the ME region
•Handle procurement process based on the monthly in market sales while staying within the approved stock level by management
•Optimizing the media and advertising spending to achieve utmost product communication
Achievement:
•By expanding the Separate Component product range, price reposition & new packages compo, sales increased by 15%
•Successful 360 launch for DVD recorder player across the ME regions