Business Unit Manager
Tamer Group
مجموع سنوات الخبرة :12 years, 6 أشهر
Playing a vital role in managing supplier communications and preparing forecasts for orders and market expenditure.
Finalising and controlling advertising and promotion budgets as well as activities grids for each brand.
Organising store trade promotions to achieve maximum returns.
Ensuring Private Service Provider perfect shelves programs (PSP) implementation and presenting it on a monthly basis while updating latest launches and communicating with suppliers; managing new roll-outs to meet approved marketing plans; proposing new launch plans (distribution and animation) per door per budget cost.
Negotiating key account agreements covering displays, discounts, deals, promotions, line target and rebates.
Conducting market visits to all branches to evaluate level of sales, distribution, merchandising and services.
Analysing and controlling stock levels in main warehouses and branches while implementing corrective measures where necessary.
Set yearly/monthly sales targets for every item, brand as well as branch, kingdom-wide. Updating results of promoters (target versus achievement per brand per line) on a monthly basis.
Assessing slow movers within stock and supply chain on a quarterly basis and proposing plan of action such as promotion, liquidation, etc and coordinating with the suppliers.
Recording budgets for market activities to evaluate A&P situation for each brand against generated sales as well as actual expenses.
Coordinating and follow-up with market supervisors to ensure alignment of production quality with set parameters.
Leading sell-in and sell-out activities per door while assessing market feedback, team reports and sales per outlet including total number of chains versus cost of production fees.
Dealing and Following up on confirmation booking for new initiatives with retailers.
Updating shelves spaces in line with merchandising guidelines while negotiating to acquire space based on shelf share.
Evaluating stock levels while coordinating with supply chain team to finalise approved order quantities for each brand.
Interacting with retailers to obtain monthly sell-out report for analysis and proposing action plan.
Profitability and Business Growth:
Derived 62% growth at key chains in 2013 versus 2012 through focus on sell-out, exclusive launch activities and promotions.
Achieved 100% growth for perfume holding group in 2011 through new allocations of lines and channels as well as promotions.
Achieved three-fold business growth in five years while delivering double digit growth year-on-year through business expansion as well as increasing brand visibility and market awareness.
Surpassed set targets to reach 40% growth in two years.
Increased market display from zero to 106 wall-units to enhance brand visibility and sell-in and sell-out figures. Achieved 476% growth in sales between 2006 and 2013 through focusing on sell-out, promotions activities and by reallocating all lines based on customer's segment.
Convinced supplier of Micallef (niche brand) to handle exclusive role for Paris gallery in line with brand concept and price position.
Leadership and People Development - Skilled in providing feedback to suppliers on marketing features to drive more acquisition and retention. Providing guidance to key employees and all promoters to enhance performance excellence. Coordinating and follow-up with branch sales teams to achieve brand targets per line.
Significantly improved sell-out across key chain by providing training, product knowledge to all promoters & Brand visibility.
Prepared two brand managers through clear objectives and effective training.
Received rewards from IDESA for securing the best sales and growth during 2008 and 2010.
Sales and Marketing Strategies/Brand Management and Vendor Negotiations - Devising brand strategies, forecasting (Purchasing Orders from suppliers and sales volumes) and preparing annual budget plans. Establishing annual sales and distribution targets for each vendor, line and area in accordance with company policies and guidelines.
Finalised Business Plans with suppliers to invest and contribute above the budget to support brand awareness and Sell-out.
Facilitated strategic inputs for all brand roll-outs and market testing initiatives. Strengthened brand equity in the Saudi market and oversaw integrated marketing campaign.
Luxury Goods/ Consumer Goods /Sales & Marketing
Business Administration