Digital Marketing Manager
Monjaza Digital Marketing Agency
Total des années d'expérience :22 years, 8 Mois
Monjaza Digital Marketing Agency - DUBAI, UAE
Digital Marketing Manager (Sep 2010 - Present)
Digital Marketing
• Develop and implement E-Marketing initiatives for the Monjaza’s key feeder markets to increase the number of qualified visitors to the clients website to increase revenues and conversions.
* Prepared reports on expected campaign outcomes based on test groups, current market climate and past performances of similar campaigns.
* Researched current state of clients online presence using Google Analytics, Bing Analytics, consumer surveys and test groups.
* Consistently reached out to new clients and built company’s professional network.
• Managed marketing departments while ensuring project schedule was met with quality.
• Work with Marketing team to develop marketing collateral
• Collaborated with senior marketers to build effective campaigns for latest products and upgrades.
Social Media
• Manage Social Media campaigns to promote Company Clients.
• Manage Social Media accounts for the Sheraton hotel, RAK, ADCB & Mashreq Bank, Fashion outlets centers.
• Develop strategies to promote, manage and identify social media opportunities to engage fans, launched Facebook & twitter promotional campaigns, develop video marketing to increase performance and rankings.
Website Content Management
• Ensure the content for the four websites (petroaid.ae, tripolihost.com, test.beladalmisk.com & schoolapps.ae)
Revenue Responsibilities
• Attend the daily commercial meeting to ensure continued business in need period
• Communicating clients requirements to all internal department, ensuring of superior service
Search Engine Optimization (SEO)
• Ensure the efficient use of keywords in website content
• Review the ranking of the clients website on search engines
• Update the clients’ website with relevant search terms and adequate
keyword frequency to ensure that the websites get the best
possible page rank
Reports and Market Trends
• Provide weekly E-commerce competitor reports
• Continuous market research on digital/e-commerce
• Provide weekly report on website and content performance
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Initiate market research studies or analyze their findings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Develop business cases for environmental marketing strategies.
• Resolve customer complaints regarding sales and service.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Determine price schedules and discount rates.
• Review operational records and reports to project sales and determine profitability.
• Monitor customer preferences to determine focus of sales efforts.
• Prepare budgets and approve budget expenditures.
• Monitoring, advising and supporting managers and employees on personnel matters, supporting them in matters of discipline, grievance, performance management, attendance management and employee relations issues.
• Assisting the Managers in regular reviews of the remuneration and terms and conditions of employment.
• Providing guidance and support on organizational structure, job design, recruitment and development within the organization, ensuring the right number of employees with the right skills are in place to meet the needs of the business.
• Manage the annual survey process, ensuring results are effectively communicated and to work with individuals departments to assisting in improving low scoring areas.
• Co-ordinate long services awards and manage other employees welfare activities.
• Ensure all vacancies are advertised.
• Maintain and update knowledge of employment law and best practice principles in personnel.
• Maintain the monthly HR statistics and reports which are required by the board and management team.
• Support and advise management on a variety of HR issues at a senior operational level ensuring that decision making is consistent with current employment legislation and good employment practice.