General Manager
Ramada Plaza by Wyndham beirut -Raouche
Total years of experience :22 years, 7 Months
Stay Current with Industry trends and monitors strengths and weakness of competition
Work closely with sales and marketing team to develop revenue Generating Strategies for the property
Coach executive Committee to continuously strives for positive results and improvement by providing specific Feedback and hold them accountable for Performance
Ensure effective work processes, System and team work are in place to maximize individual and Overall Property Performance
inspire and motivate team to achieve operational excellence by delivering brand values though leadership and serving as a role model by Demonstrating exceptional work ethic
Review Business related data ( Market Share, Financial Performance, Employee Engagement, Customer Satisfaction) analyze business information, Address changing market conditions, Ensure property operates with budgetary guidelines and achieve profit margin Goals
Celebrate the success of employees in a public way and work with human resources to maximize employee engagement
Work with revenue management team to develop effective pricing strategies, Balancing seasonality, customer segments, property objectives and customer satisfaction in order to maximize yield
Identify ways to grow occupancy, REV PAR, and Market share
Establish presence in the market by actively the brand, getting involved in the local community and develop strategic alliances with local officials business and guests.
Conduct short notice quality assurance audit as well as detailed walk through to ensure building, public areas kitchen and ground floors are well maintained, safe, and meet or exceed guest satisfaction
focusing on improving guest satisfaction scores By developing strategies for increasing operational efficiency, coordinate staff development activities and create productive working environments To become one, also ensures prompt resolution to customer complaints and develops communication channels that promote client engagement.
comes up with a short-term strategy to manage the increase in this industry also identify and oversee the installation of equipment and systems, such as online booking portals, that can enhance the facility’s efficiency.
Responsible for the overall operation, reports directly to a the owner.
overall management of hotel staff, budgeting and financial management, creating and enforcing business objectives and goals, managing projects and renovations, management of emergencies and other major issues involving guests, employees, or the facility, public relations with the media, local g
July08-Sep08 SAFIR HELIOPOLITAN HOTEL -BEIRUT
Director Of Sales & Marketing
Implement new Selling Strategies that increases the Hotel Rooms Revenue
Active participation in preparation of the Annual CPA ( Commercial Plan Of Action)
Manage and work hand in hand with the marketing department and plan for new
marketing activities that will enhance our product and customer satisfaction
Ensure accuracy for forecasting of revenues with most updated information.
Recruit, direct, manage, train and counsel sales staff& Catering Sales Staff
Apr 06- July 08 CORAL BEACH HOTEL & RESORT
Director Of Sales
Implement a successful solicitation strategy to targeted guests in order to exceed revenue goals
Achieve and exceed budgeted room nights and revenue goals annually.
Analyze and estimate total value of each piece of business and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service.
Utilize the marketing plan in order to uncover new and potential business.
Assist Sales/Catering/Convention services in obtaining necessary customer information and closing business, as requested.
Jan 06- Apr 06 CORAL BEACH HOTEL & RESORT
Revenue &Sales Manager
• Maximizing Overall Hotel Room Revenue through Development and Implementation of Effective Inventory and Pricing Strategies
based on future demand forecasts, Current Trends and historical
Data to drive market share.
• In charge of hotel sales team
• Control and manage the room reservation department
• In charge of tour operators accounts in addition to top hotel key
accounts
July 03 - Jan 06 SHERATON CORAL BEACH HOTEL & RESORT
Revenue & Reservation Manager
• Maximizing Overall Hotel Room Revenue Through Development and Implementation of Effective Inventory and Pricing Strategies
based on future demand forecasts, Current Trends and historical
Data to drive market share .
• Control and manage the room reservation department
• Rooms budget & Forecast Preparation
• Run Effective revenue meetings. Lead the property 's Weekly
Revenue Management Meeting and contribute to the daily
Operations Meeting
• Produce Accurate Forecast on weekly And Monthly Basis
• Develop Overall pricing Strategies to include all market
segments and distribution Channels
• Ensure 100% delivery of SPG points for Starwood preferred
Guests (SPG Coordinator)
• Rate loading into Fidelio Hotel data& Sheraton Branded web site
• Revenue plan in charge for monthly reporting.
• Designated as Duty Manager
January 03 - June 03 Revenue Supervisor
• Monthly input of Revenue Plan Data
• In charge of reservation
• Rate loading into Fidelio Hotel data& Sheraton Branded web site
December01-December02 Accounts Payable
• Ensure Purchase order is ahead of Invoice date and has three
Quotations
• Verify the receipt of goods & Ensure Invoices are signed by respective Department Head
• Ensure Accounts payable balance is equal to cost control
balance on timely manner
• Vendor Statement is reconciled on monthly basis
• Cheque log Book is signed and approved
• Process Payment to hotel suppliers on timely Basis
• process payment to Travel Agencies in coordination with accounts Receivable
• Ensure contracts are updated regularly
• Ensure full compliance of Starwood policies regarding delivery of goods and payments.
TRAININGS & CERTIFICATES
- Starwood Hotels & Resorts: Completed the following training programs
1--Six Sigma Council training
2- Behavioral Interviewing Program
3-Managing Customer Relationships (Starwood Development Center)
4- Understanding Team Dynamics (E Cornell Course - Web Based Training)
5- Six Sigma Quick Hit Training
6- Time Management (Starwood Development Center)
7-Optimizing Your Schedule Training Series (Starwood Development Center)
8- Solving Business Problems ( Harvard Manage Mentor)
9- Understanding Financial Statements ( E Cornell Course - Web Based Training)
1996 - 2000 LEBANESE AMERICAN UNIVERSITY, Beirut - Lebanon BACHELOR'S IN BUSINESS SCIENCE (HOSPITALITY MGT)
1994 - 1996 GEFINOR TECHNICAL COLLEGE, Beirut - Lebanon LEBANESE BACCALAUREATE COMMERCIAL SCIENCE