commercial Director
YK Almoayed
Total years of experience :22 years, 6 Months
Spearhead the expansion in terms of retail stores, F&B outlets and contracting projects in
GCC & NALP & WCA regions.
➢ Prepared various reports on daily, weekly, monthly or periodic basis, micro detailing various aspects, KPI dashboard, risk management and project management to various stakeholders.
➢ Designed OTB & forecasting tools, sale planning, markdown & end of season planning.
➢ Negotiated and finalized franchise agreements with selected brands, by securing best possible
conditions, in term of royalty, commission, number of outlets / units per territory, related time frame etc.
➢ Positioned brands / menus pricing to reflect brands guidelines, concepts and market positioning.
➢ Selected proper locations per brand, finalized related leasing contacts at A1 premises spanning all over
The GCC region.
National carrier of the United Arab Emirates, Abu Dhabi International Airport.
• Main Achievements:
• Joined the airline during its foundation, established, launched and managed the Duty Free from planning points up to project success, winning 2 times Best Duty-Free Award from TFWA.
• Selected appropriate suppliers, products selection, pricing structures with suitable listing fees and proper A&P charges.
• Managed sales and procurement, set sales strategies, purchasing forecasts and supply chain plans.
• Implemented annual budget and scaled up the bottom-line by engineering seasonally plan of new product launches in liaison with 100+ multi-national suppliers, directly dealing with main overseas principles / manufactures.
• Launched in-flight duty-free stock replenishment facilities (bonded stores) at 2 international destinations, strategically placed, New York J.F Kennedy and Japan, Osaka, Itami Airports.
• Set non-stop staff incentive scheme accompanied with accomplishments motivational promotions, first top seller's prizes and commission schemes.
Chalhoub Group is the largest retail operator in the Middle East operating since 1950 and a member of the International Association of Department Stores since 2023, with more than 14, 000 employees in 14 countries.
• Main Achievements:
• Executed export and distribution across GCC & NALP, of key products categories, mainly fashion, cosmetics, fragrances, jewelry, accessories, writing instruments, eye wear and foot wear.
• Boosted fashion sales by 14%, watches and writing instruments by 5%, cosmetics and perfumes by 11%, jewelry by 6% on yearly run from 2000 to 2003, while expanding related foot print and market share.
• Expanded regional distribution within MENAP region, dealing with regional major distributors.
• Managed inventories, introduced new selection, control pricing, execute A&P budget.
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