Brand Manager, Chery Motors., Qatar
Elite Motors
Total years of experience :16 years, 9 Months
• Responsible in holding bi-weekly performance meeting with our Chery International sales GM.
• Develop strategic business plan for sales set out by the overall company strategy.
• Responsible for producing the yearly DTC, model mix, pricing matrix and sales forecasts submitted to Chery International HQ.
• Responsible for maintaining and achieving the Quarterly and Yearly set BMS.
• Direct and closely monitor sales KPI with the sales manager in regards to closing ratios, showroom traffic, salesmen commission and sales fluctuation.
• Responsible in ensuring Chery sales process is well used by all sales team to all customers.
• Responsible for maintaining monthly and quarterly CSS objectives and targets.
• Responsible of sending monthly sales performance reports to Chery International.
• Manage cross functional teams in developing revenues and controlling expenses.
• Directly and closely monitor core operations of the business including business development, marketing, sales operations to achieve set goals and objectives of annual operating plans.
• Provide input & contribute to the financial planning requirements and closely monitor the financial performance of the business. Monitor and approve quarterly performance and budget review.
• Present and evaluate target achievement reports with department heads.
• Streamline the operations of the company by developing procedures to enhance organizational effectiveness and competitiveness and realize business goals, operating objectives and targets.
Orchestrate, design, and implement new marketing strategies at a global level, ensuring seamless integration with distributors. Regularly consult with senior partners to develop marketing plans, cultivate brand image, and amplify sales figures (increasing turnover 190% versus previous year's performance).
Selected Accomplishments:
•Coordinated market surveys across MEA territories to glean insight and determine pricing strategies.
•Developed relationships and established trust with both clients and business partners.
•Responsible for boosting business partners’ sales volume by organising and facilitating in-depth sales training.
•Leveraged strong business acumen and utilised 5ps marketing strategy that elevated sales of certain models.
•Piloted creation and execution of price positioning strategy, enabled enhancement of product availability with dealers, resulted in repeat business and expanded customer base.
•Kept abreast with new market trends, analysed competitor activities and launched three new distributors across Africa that ensured sales expansion.
Managed all aspects of planning, tracking, analysis, quarterly and annual reporting, and revenue recognition using sound business acumen, successfully surpassing sales quota in 2016. Successfully led the transition of divisions from SAP to Costpoint/Deltek during Corporate Accounting system change.
Selected Accomplishments:
▪ Recruited salespeople and assistants in the early stages of this dynamic start up, building team of 32 by 2016.
▪ Negotiated and closed several partnership deals and distributorship agreements (including Kardex, Sonalika, and MG motors).
▪ Boosted market share up to 7% (SONALIKA) during the first two years by implementing a cost-effective marketing strategy combining national news coverage and local demonstrations.
▪ Exceeded set organisation targets and achieved sales quota of 300units (Number of Units of MG cars authorised to import) within three months.
▪ Delivered hands-on assistance in designing and illustrating showroom façade and interior to some high standards with respect to competition.
Oversaw business transformation, restructured both the sales and aftersales departments, simultaneously doubling turnover while providing unchanged levels of customer service. Reduced payroll administration costs 25%, utilising contract renegotiations, price changes, and eliminating fees.
Selected Accomplishments:
▪ Headed a presentation on Toyota’s distributor strategy, defining clear goals: to improve service and sales volume.
▪ Collaborated with marketing team to launch innovative campaigns and position products effectively.
▪ Led team responsible for overseeing sales/procurement budgets, presiding over rising sales and increased bonuses.
▪ Negotiated new leases and financial arrangements with company banks, increasing liquidity and sales performance.
▪ Generated new business through personally developing relationships with dealers, while mentoring a dedicated team. We have achieved 153% increase in 3S’s turnover.
▪ Initiated pioneering CSI measure (the first in company history), boosting customer satisfaction. Thing that helped achieving 103% increase in sales of CVs and PVs (974 units in 2012, 1975 units in 2013).
Promoted to supervisor after initial hire as sales executive. Sourced and vetted new business opportunities for potential mergers and acquisitions across Africa, scrutinising financial statements and documentation.
Selected Accomplishments:
▪ Cooperated with partners to win both national and global tenders, issues by various government departments.
▪ Responsible for selecting partners for after-sales services, to maintain client relationships and facilitate future business.
▪ Represented the company at international trade conferences, drumming up new business and building relationships.
▪ Spearheaded the preparation of proposals, quotations, and presentations for prospective customers.
▪ Created and implemented sales strategy/business plan to achieve company goals, as well as direct contribution that resulted capturing new sales opportunities in especially ME.
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