Walid Milhem

Sales & Marketing Manager 2011 to 2014
Operations Manager 2014 to 2016
GM 2016 2026
Managing 4 branches and head office in Oman
Specialized in Steel Fabrication, quarries plants. Production lines, Crushers, screens, feeders, conveyors, heavy equipment …etc. Trading and manufacturing.
Under owner’s approvals: Started the company from zero point. Added all the products and services with market demand issued the store and manufacturing portfolio trading Brands: Terix®, Striker, Trio®, Hazmeg®, TelSmith®, SANME (crushers), Donaldson® (Filters), ITR & AliCast (GTI) for CAT®, Kumatsu®, and Volvo®, WAM® (ready Mix), HESS® (Block Factories) … other manufactured Brands as well: screens feeders, rollers.


Thorough knowledge of the product, product features and product comparison with competitors, Establish good knowledge of market, and market mechanisms.
Managing all sales programs and activities in order to achieve maximum market penetration.
Managing all maintenance programs and activities in order to achieve maximum customer satisfaction.
preparing and Implementing the annual business plans and expense budget for the sales and services effort in the company.
Realizing the monthly sales and profit objectives.
Implementing the policies, procedures necessary to become recognized for superior customer satisfaction.
Doing the negotiations of purchasing some selected raw materials and spare parts from the local market.
Preparing annual and long range forecasts designed to meet Marketing /Sales and Services objectives.
Managing the company marketing activities, identify and develop potential new customers, and personally manage existing key customers.
Identifying / creating new business opportunities to generate additional revenue.
Supervising, motivating and evaluate company's staff .
Keeping track of market trends, competitor activities.
Proving the local purchase order & quotation on a regular basis
Organizing the daily cash & credit invoices for account section.
Updating the price list each as per any chance.
Interacting with the General Manager for determining the sales goals and planning strategies to achieve the assigned target.
Handling Tenders and developing and maintaining relationships with new and existing clients.
Analyzing competitive product offerings in terms of features and benefits as well as pricing.
Assists in the development and implementation of marketing plans as needed.
Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
Controls expenses to meet budget guidelines.

1. Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
2. Responsible for the performance and development of the Sales Representatives
3. Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
4. Initiates and coordinates development of action plans to penetrate new markets.
5. Assists in the development and implementation of marketing plans as needed.
6. Conducts one-on-one review with all Sales Representatives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Sales Representative’s sales and activity performance.
7. Provides timely feedback to senior management regarding performance.
8. Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
9. Maintains accurate records of all pricings, sales, and activity reports submitted by Sales Representatives.
10. Assists Sales Representatives in preparation of proposals and presentations.
11. Controls expenses to meet budget guidelines.
12. Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
13. Recruits, tests, and hires Sales Representatives based on criteria agreed upon by senior management.

1. Maintain an excellent communication with suppliers and establish rapport with customers.
2. Responsible for maintenance & service estimation and price approval for the R.O.
3. Responsible for warranty processing and monitor productivity of every service team.
4. Coordinate, monitor and controls communications with Company Factory, Procurement, Design, Store, Projects and Proposal Departments in order to approve special quotations for sales team regarding customer Service Sales.
5. Handle all customers complains & consultants’ discussions in the eastern province.
6. Checking drawings and preparing BOQ and ensuring that the documents are accurate for the work.
7. Overseeing the selection and requisition of materials and plant for use in the construction.
8. Liaising with consultant, sub-contractors, supervisors, planners, quantity surveyors and the general workforce involved in the projects in hand;
9. Liaising with clients and their representatives, including attending regular meetings to keep them informed of progress.
10. Day-to-day management of the site, including supervising and monitoring the site labor force and monitoring the work of any subcontractors.
11. Preparation of WBS, CPM, Project time and cost Schedule, milestone meetings & progress report.
12. Overseeing quality control and safety matters on the site, and ensuring that regulations are adhered to.
13. Resolving any unexpected technical difficulties, and other problems that may arise.
14. Managing the project site by overseeing the day-to-day running of all matters related to the project implementation.
15. Requisition of materials and equipment for the projects & the Branch Sales
16. Monitor and Customer Service Department Sales performance and report to Branch Manager with recommendations.
17. Give Day to Day support to sales team on technical issues, client evaluations, risk & market analysis and sales improvement.
18. Closing projects

Reports to the acting general manager.
Schedual, attend and assist in company negotiations in Chad
Prepares annual and long range forecasts designed to meet Marketing /Sales and Services objectives.
Preparing the Marketing /Sales objectives (micro level) and the action plan and insuring the implementation
Manage the company marketing activities, identify and develop potential new customers, and personally manage existing key customers.
Research / identify / create new business opportunities to generate additional revenue.
Identify new accounts to sell EDGO Trading Chad services and clients products to, to fulfill ETC and Clients turn over objectives
Work with resellers & distribution partners to complete project tender documents where necessary and feedback information where necessary to the Clients Product Marketing team.
Develop relationships with media, key industry influences, service provides, hotels, travel agencies, event management companies
Represent the company at various industry, business and recruiting events.
Work with Financial departments managers outside Chad area and corporate to develop business plans for the company in chad.
Recruit, train, supervise, motivate and evaluate staff in the area of concern.
Direct the staff (in Chad) and co-ordinate with all kind of legal and financial rules, policies and company decisions with the Tax departments, labours Offices, , and local authorities of Chad.
Implementing the client and the group policies (macro level), procedures necessary to become recognized for superior customer satisfaction.
Do the negotiations of purchasing some selected raw materials and spare parts from the local market for the clients.
Improving strong relationship with tax authorities, legal and labour different departments, oil ministry, chamber of commerce. .
N.B. Company services are concentrating on Oil companies (logistic services related to contracting/ vendor and labor supply).

Branch maneger

1. To coordinat and supervise all sales programes and activities in order to achive maximum market penetration.
2. To coordinat and supervise all maintenance programes and activities in order to achive maximum customer satisfaction.
3. Implementing the annual bussiness plans and expense budget for the sales and services effort in the company.
4. Realizing the monthly sales and profit objectives.
5. Implementing the policies, procedures necessary to become recognized for superior customer satisfaction.
6. Do the negotiations of purchasing some selected raw materials and spare partes from the local market.


Sales Engineer

1. Thorough knowledge of the product, product features and product comparison with competitors, Establish good knowledge of market, and market mechanisms
2. Handling the sales for choosen customers in the eastern area of saudia arabia.
3. My clients concentrating in: dammam, khubar, hasa, all of abqaq, and all of jubail
4. My clients mainely from the contracting & manufacturing companies.
5. After one year of good records transfering to Riyad branch.
6. Generate inquiries from clients.
7. Inform management of activities.
8. Follow-up quotations with clients.
9. Follow-up purchase order.
NB: Products contains all kind of seals, Gaskets, hydraulic pumps, motors, and systems.
As well as services for the same and metal stitching for diesel motors and Generators.



NB: Products contains all kind of seals, Gaskets, hydraulic pumps, motors, and systems.
As well as services for the same and metal stitching for diesel motors and Generators.

1. Supervised the construction of the surface facilities (Second Phase).

2. Produced and maintained production records reports detailing daily activities, and material used.

3. Supervised all maintenance and repair to production equipment.

4. Supervised and controlled day-to-day operations in the area under my responsibility in order to ensure that all activities are carried out safely and as planned with minimum production deferment.

5. Carried out all practical and administrative activities required to affect continuous and effective production, treatment, and storage and export of crude oil.

6. Monitored and evaluated the activities related to crude oil transportation.

7. Checked, reviewed service agreement contracts with local contractors for road tankers, rivers barges, …etc. and prepares full records and reports about their work and activities.

8. Maintained an inventory of supplies / spare parts / tools necessary to minimize downtime of equipments.

9. Evaluated and made recommendations to company in regards to improving safety, operational efficiency and environmental protection during production to reduce cost by directing and following up all the activities of Operation’s Departments.

1. Supervised three shifts on one tug bout a time.

2. The tug bout’s I’ve worked on are: Gayathy, Heely, Dalma, Das and pilot bout.

3. To operate myself safely and maintain the tug bout under my supervision, and to ensure that the tug bout will be ready and available on time and upon request.

4. Produced operating condition records detailing activities and materials used.

Supervising the workshop activities and maintain high standards in the service and repair of Marine engines and navigation equipment as follow:

 Receive the work permit that shows exactly what kind of maintenance needed and what party of the tug bout need to be maintained according to the sales engineer report.

 Put a maintenance plane for that part and give responsibilities for the person or team required and qualified for that kind of maintenance. Then supervise the maintenance activities, check the part repaired or maintained with the maintenance team and write a report as well.

The maintenance tasks under my responsibility was as follow:

 Marine diesel engines and the systems of fuel, pneumatic, hydraulic, cooling, air conditioning, fire fighting and sewage treatment systems.

 As well as maintain myself with the help of expert mechanics the high standards of control and maneuvering system that is Electro-pneumatic & hydraulic systems and their equipments.