Waqar Zubair

Entrepreneurial venture providing strategic business solutions and operating WiN
Sports retail outlet. Company evolved from a sole proprietor (Fiwthdimension 2005
2018), transitioned into a partnership firm (WiN Associates | 2016 2018), and
formalized into a private limited entity in 2018.
• Built and scaled WiN Sports from startup to PKR 5M annual revenue within 18
months, delivering 55% gross margin while maintaining lean inventory (PKR 2.5M)
through strategic product mix optimization
• Negotiated strategic commission-based partnerships with two local sports brands,
expanding product range 30% without increasing inventory investments

• Secured Board approved for five working committees (Finance, Academics,
Marketing & Fundraising, HR, Operations & Admin) strengthening governance
oversight and institutional accountability across the organization
• Led organization-wide restructuring, redesigning reporting lines, roles and
accountability systems to strengthen performance, clarity and operational discipline
• Transformed the PKR 4.5M Ramadan Ration program by redesigning end-to-end
planning, procurement, and distribution systems, eliminating leakages and delivering
an 8% cost saving while improving program quality
• Redesigned procurement workflows and digitized the requisition system,
strengthening compliance and audit readiness while delivering measurable cost
savings across the three campus locations
• Secured donor funding and in-kind support exceeding PKR 2M to establish Computer
Labs and LAN infrastructure across TGS campuses; implemented structured donor
reporting, replacing ad-hoc documentation and boosting transparency and donor
confidence

• Established Averys credibility in Pakistan as a single outsourced representative,
overcoming initial customer skepticism about commitment level and becoming the de
facto face of the company across the market
• Resolved Averys long-standing reputation for stock shortages by introducing a
forecast-based inventory assurance system that aligned customer demand planning
with product shelf-life constraints
• Strengthened national distribution coverage by onboarding new distributors in
Punjab and strategic signage partners across Pakistan, improving product access and
market reach
• Collaborated with Averys European manufacturing plant to produce a custom color
for HBLs branding and signage campaign at their HBL Konnect launch - a first-of
its-kind regional approval - resulting in sales of nearly 200 rolls valued at USD 100K
over three years
• Won the Faysal Banks Branch Signage project, competing against 3M, by delivering
superior technical and service solutions after securing regional technical validation
and approvals; built strategic relationships with major corporates (Mobilink, Telenor,
Faysal Bank, Askari Bank, Total) to secure product approvals for nationwide branding
campaigns

Conducting the Strategic Marketing Management course for MBA students at BIZTEK, Nazimabad campus.

Started career with Hoechst Pakistan (April 1996) as an HR Executive before
reassignment to subsidiary AgrEvo Pakistan, as Assistant Product Manager -
Fungicides.
• Led the nation-wide Dealer Shop Re-imaging project enhancing retail visibility across
Pakistan.
• Implemented field-level program interventions, including establishing Demo Plots
for potato crops in Punjab, demonstrating improved crop yield through our spray
program.
• Collaborated with the Market Research Manager on the Cotton Panel Research
(industry level).