Marketing And Communication Specialist
Injazat
Total years of experience :14 years, 6 Months
- Planning, implementation, and tracking of marketing campaigns
- Help to create and execute strategies to increase brand awareness and generate leads, using various tactics such as digital marketing, email marketing, and events
- Analyze data and market research to make informed decisions about campaign effectiveness and future marketing initiatives
- Create effective communication strategies for offline and online media
- Coordinate external and internal communications flow (PR, newsletters etc.)
- Design sketches of mass media announcement
- Publish content for the company website
- Plan events, seminars, and press conferences
- Communicate with media regularly
- Manage media inquiries and arrange interviews, statements etc.
- Build long-term relationships with influencers and key stakeholders
- Collaborate with marketing team & marketing agencies
- Serve as a facilitator for internal requirements of different departments
*Timely and accurate delivery of monthly marketing reports
*Own, develop and automate the measurement of all marketing campaigns across digital acquisition and engagement goals
*Carry out holistic analyses and generate insights to help marketing managers optimize marketing activities
*Develop post campaign analysis of marketing campaigns and provide recommendations on future budget allocation
*Work with teams (Digital, PR & Events) to provide data expertise
*Act as the first point of call for colleagues with business intelligence/data queries
*Produce and distribute reports and dashboards to relevant internal & external parties analyzing data and highlighting key areas of interest
Clients I am working with:
Himalaya Herbals
Nine West Shoes
Apparel Group
Joyalukkas
Dubai Gold & Jewelry Group
Dalma Mall - Abu Dhabi
*Set specific marketing goals
*Design and implement marketing strategies aligned with business targets
*Develop digital, ATL & BTL campaigns to increase the web traffic
*Analyse leads and marketing metrics
*Forecast market trends
*Research new markets to identify opportunities
*Generate innovative ideas to promote the brand
*Address advertising needs
*Ensure brand consistency through all marketing channels
*Establish a strong, long-term digital presence
*Managing digital team to deliver committed services for the brands
*Heading digital media buying, planning & strategy
*Ensuring quality engagement on different digital platforms
*Pitching new clients for business opportunities
Brands I have worked with: Qatar Airways, KFC Pakistan, Pak Suzuki, BankIslami, Rose Petal and Mitchell's
*Managing communities for brands on Facebook, Twitter, Instagram & LinkedIn
*Online advertising on different websites via google AdWords
*Project management for websites, Facebook applications and mobile applications
*Planning and implementation of digital strategy
*Research on human behavior, psychology and patterns
*Digital PR for Brands
*Reporting and brand performance analysis
*Content ideation and audit
*Digital media buying
-Providing help and advice to customers regarding best possible online representation of their products.
-Extensive communication with different stake holders for investigating and solving customers' problems.
-Attract potential customers by introducing different product and services as per their business model.
-Maintain customer history and details by updating account information.