Digital Merchandising Manager
La3eb
Total years of experience :5 years, 7 Months
Develop merchandising for large store-wide promotions, and work closely with buyers and marketing team to
schedule promotions
Create emails, category pages, brand stores, campaigns, and develop and manage free search improvement
projects
Synthesize and analyze relevant content metrics and propose new traffic-driving content strategies
Tracking and analyzing customer needs based on customer behaviors including searching, browsing, and
purchasing, identifying problems and opportunities and responding accordingly, and engaging the crossfunctional team where necessary
Regularly develop, test, and analyze new merchandising tactics that sell products across all categories and
increase conversion rates, documenting the results and sharing best practices with the team
Collaborate with buyers and merchandisers to expand product categories
Responsible for testing all onsite and marketing promotions for the category
Checking Price/Product Competition Matrix and taking actions for finding the right Supplier/Seller to sell on
La3eb to increase the assortment for respective categories
Daily, weekly, and monthly data reporting of metrics and sharing new ideas
Handling all Marketing and merchandising calendar for all events and festivals for respective categories in
accordance with the broader marketing team.
Handling design, tracking, merchandising, and owning end-to-end responsibility for campaigns/initiatives
Planning and executing the site merchandising calendar
This includes email programs, new product launches, cross-category placements, developing and executing
Amazon site-wide events, browse tree design and search results
Create emails, category pages, brand stores, campaigns, and develop and manage free search improvement
projects
Developing and managing SEO initiatives, new traffic-driving content strategies
Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization
Responsible for end-to-end planning and execution of email, push, and SMS messaging for the category in order
to drive engagement and improve CTRs for the respective category
Daily, weekly, and monthly data reporting of metrics and share new ideas
Handling all Marketing and merchandising calendar for all events and festivals for respective categories in
accordance with the broader marketing team.
Assisting North American (US and Canada) sellers and helping them manage their selling accounts and inventory
in the Amazon Fulfillment Centers (FBA)
Submits weekly reports on audit observations and findings using Microsoft Excel (Pivot Table) for the cases
handled by our team in order to find the opportunities and areas of improvement to increase the overall
performance of the team
Actively participating in the program that is based upon the KAIZEN concept to find out the defects, new ideas,
broken SOPs, and incomplete workflows
Submitted the “One Pager Document” to the leadership, requesting a new feature in the seller central account
that would make the process more simplified and user-friendly.
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