E-Commerce Project Manager
Game Shark ME
Total years of experience :21 years, 2 Months
Manage all content and branding activities & strategy relating to the marketplace e-commerce platforms.
• Responsible for all online communications, SEO, search marketing and social media as ways to grow the customer base.
• Responsible for improving the design, usability, content of the platforms to improve sales growth and product performance.
• Review technologies and explore new developments in the digital landscape to find ways to effectively deliver the business objectives.
• Generate online sales & acquisition and to conduct the required analysis of the campaign online metrics in order to align strategy and drive performance of the digital platforms.
• Conduct digital marketing research regularly and influence changes in products and communications accordingly.
• Cover all aspects of digital marketing including content creation, SEO analysis, banner ad PPC, relative ad content development, keyword development economic research, E-mail marketing, online PR using tools such as Google Analytics, etc.
• Lead a wide variety of Social Media activities to achieve brand visibility on different online platforms for business including LinkedIn, Twitter, YouTube, Facebook, Instagram, etc)
• Manage all social media campaigns and day-to-day activities including online advocacy, community-outreach efforts, and promotions, posting on relevant blogs, and seeding content into social applications as needed.
• Manage Bloggers outreach program and build an active brand ambassador network to spread the word about the business.
• Create benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results and after agreeing the score card.
• Regular feedback insights gained from social media monitoring to the relevant stakeholders
• Monitor trends in social media tools, trends and applications and recommend those which will build and grow the business.
Virgin Mobile EITC- Under IML Group Agency
• Create an inspiring team environment with an open communication culture
• Set clear team goals Delegate tasks and set deadlines
• Oversee day-to-day operation
• Monitor team performance and report on metrics and motivate team members
• Discover training needs and provide coaching
• Listen to team members’ feedback and resolve any issues or conflicts
• Recognize high performance and reward accomplishments
• Encourage creativity and risk-taking and suggest and organize team building activities
Highlights:
• Successfully registered full product line of Beats with all Apple premium resellers.
• Drove business growth by introducing a three tier reseller program which represented an optimal blend of mix management and product merchandising planograms.
• Established an integrated approach by instituting a Channel Marketing Program that ensured improved and sustained business performance.
Key Responsibilities:
• Developing strategic relationships and formulating tactical account plans in order to create business associations yielding profitable account development and growth.
• Endeavoring professional and productive relationships with key accounts by regular store audits in lieu of achieving prescribed KPI’s and revenue specific objectives.
• Serving on-going technical support and product knowledge to customers while ensuring timely delivery of solutions in line with customer’s expectations.
• Coordinating services of other departments/ company personnel’s in order to provide deliverables that best meet brand’s standards of excellence.
• Computing forecasts and key account metrics while integrating strategic planning with account management for sustained business growth and long-term revenue opportunities.
• Providing constructive feedback to seniors on target achieved; performance and account status along with market intelligence for strategic decision making.
• Aiding integral support and training to retail staff/ managers; advising on performance enhancement to increase revenues/profitability and deliver outstanding customer service.
• Presenting innovative ideas for retail visual merchandising policy that advances visual appeal and maximizes foot-fall in the store.
• Contributing towards continuous improvements in sales strategies concurrently developing new training materials to align staff activities and service offerings with ever-changing technology and business environment.
Highlights:
• Demonstrated exemplery leadership, technical excellence, professional objectivity and successfully achieved:
- Nominated UAE as premier country for Nokia brand shopping experience
- Advocated best practices and striven to establish an environment conducive to overall growth
- Structured and instituted an independent expert review panel on Nokia products for the first time
Key Responsibilities:
• Provided leadership to sales team; deployed strategies that generate consistent profitable growth in sales revenues while ensured uniformity in execution of sales programs.
• Served as an expert source for sales training programs, crafted a learning curve for sales staff and organized requisite resources to commission effective learning programs.
• Leveraged knowledge pertaining to market dynamics, competitor’s offerings, current trends and demographic specifics for merchandise display and point of sale material.
• Attributed key driving factors and formulated a competitive pricing policy that optimizes sales as well as maintains organization’s profit interest.
• Advised senior management for modifying sales/ marketing operational plans to increase revenues/profitability by regularly presenting a variety of technical/ management reports.
• Cultivated mutually lucrative relationships with Carrefour Section managers and earned exclusive store branding that accelerated brand positioning objectives.
• Ensured clear communication pertaining to service terms and conditions; evaluated team’s sales/ operational performance, identified key issues faced and offered strategic recommendations on performance enhancement and target attainment.
Highlights:
• Advanced organizations reach, sales volume and market share by introducing B2B channel concept as a strategy conduit between UAE Government companies and key ICT players.
• Systematized and updated databases and acquired new business from 200 frozen business accounts.
Key Responsibilities:
• Evaluated market, established industry networks and solicited enquiries in order to build a database of potential customers contacted and communicated effectively with these customers in lieu of assigned business targets.
• Conducted meetings and made presentations whilst providing support, information, and guidance on organizations product/ service offerings.
• Meticulously followed-up each lead and presented competitive quotations. Negotiated tactically and devised solutions that balance between business acquisition while maintain requisite profit margins.
• Collaborated with other departments in the organization to ensure seamless conversion from prospect to materialized business.
• Computed sales performance reports including actual achieved vs. budgeted; identified problem areas/ risks and recommended senior management on strategies to counter the same.
• Kept attuned to market and industry by reviewing trade journals, professional publications, participated in business/ trade exhibitions, fairs in addition to networking with industry peers.
Highlights:
• Advanced automation of critical business processes and augmented productivity, efficiency and accuracy while yielding AED 2.2 million of debits within a short span of two months.
Key Responsibilities:
• Forecasted demands/quantity of products in the assigned category to be procured to meet the business needs while kept a constant check on stock levels to maximize business efficiency.
• Explored market and availed best products at competitive prices by negotiating extensively with suppliers on cost, margin, quality and delivery requirements.
• Prepared and processed requisitions and purchase orders, maintained appropriate records and verified receipt of all goods in line with desired quantity, quality and price.
• Resolved any queries/disputes regarding unacceptable or defective goods and settled supplier payments concurrently maintained a continuous positive relationship with them.
• Facilitated in smooth execution of any campaigns/promotions/discounts to promote slow moving items, maintained a formal follow-up and routinely updated seniors on the impact of such events.
Highlights:
• Strategized brand positioning plans which amplified margins by 90% and attachment selling by 1:1 ratio in the TV Hi Fi section.
Key Responsibilities:
• Integrated strategic planning with day-to-day show-room management activities to enhance customer experience, improve satisfaction and thus maximize revenues/ profits.
• Evaluated customer’s requirements; recommended appropriate suite of products that also satisfies client’s budget and delivery time-frames.
• Negotiated effectively and ensured business and profit maximization. Offered best in class customer service/ after sales support to foster repeat business.
• Worked in close coordination with team members and other ancillary support functions to ensure smooth accomplishment of organization business development objectives.
