Shaistha Fathima

• Managed daily office operations and cross‑department coordination.
• Handled communication channels, including emails and calls.
• Maintained digital and physical records with confidentiality.
• Managed attendance, reports, invoices, and budgeting support.
• Prepared spreadsheets and operational trackers.
• Ensured smooth logistics support and problem resolution.

Developed and executed full‑funnel digital marketing strategies.
• Led SEO, SEM, SMM, website management, and lead generation campaigns.
• Analyzed campaign performance and optimized ROI.
• Managed content creators, designers, and marketing team members.
• Tracked lead flow, quality, daily spend, and site‑visit conversions.
• Handled WhatsApp, Email, and SMS marketing initiatives.
• Prepared marketing performance dashboards and reports for management.
• Maintained media relations and supported PR activities.

• Assigned leads to pre‑sales and sales teams.
• Monitored lead transfer, site visits, and conversions.
• Tracked daily budget and marketing channel spend.
• Managed data sheets and maintained lead quality control.

• Lead registration and data management.
• Posting ads and supporting digital marketing activities.
• Maintaining Excel databases and lead assignment.
• Recognized for record‑breaking 115 registrations in a single day.