Wasim Shaikh

E-commerce Manager

Write merchandising copy for various online campaigns, including coordinated email copy.

overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and
production companies

Overseeing campaigns through the production stage to completion;

keeping up to date with popular culture and trends;

Developing and producing electronic content that reflects online usability best practices to drive traffic to various micro sites, landing pages, etc. (from paid search, affiliate marketing, etc.).

Copywriting and Digital Marketing

Presenting ideas to colleagues and Management;

 Writing clear, persuasive, original copy;

 Proofreading copy to check spelling and grammar.

 Amending, revising or redeveloping adverts or campaigns in response to feedback from the Marketing Team.

 Overseeing campaigns through the production stage to completion.


 overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and
production companies

 Copy-writing predominantly for an online environment including text link advertisements, banner
advertisements, emails and site content.


 Write merchandising copy for various online campaigns, including coordinated email copy.

 Developing and producing electronic content that reflects online usability best practices to drive traffic to
various micro sites, landing pages, etc. (from paid search, affiliate marketing, etc.).

 Working with the web team to address challenges in displaying and integrating content within the
website look
and feel.

 Knowledge of simple HTML markup elements such as bold, headlines, lists and anchors a big plus

 Enforce and follow established style guides to ensure high editorial standards.

 Ensuring that web content meets established editorial, quality and industry standards for web usability and
accessibility.

Presenting ideas to colleagues and Management;
 Familiarizing themselves with their clients' products and services, the target audience and their competitors'
activities;
 Writing clear, persuasive, original copy;
 Proofreading copy to check spelling and grammar;
 Amending, revising or redeveloping adverts or campaigns in response to feedback from the Marketing Team;
 Overseeing campaigns through the production stage to completion;
 keeping up to date with popular culture and trends;
 overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and
production companies
 Copy-writing predominantly for an online environment including text link advertisements, banner
advertisements, emails and site content.
 Write and edit accurate, concise, and highly readable page content for new and existing products to enhance the
client's customers/users' online experience, promote key offerings and support the Company’s brand
positioning.
 Write merchandising copy for various online campaigns, including coordinated email copy.
 Developing and producing electronic content that reflects online usability best practices to drive traffic to
various micro sites, landing pages, etc. (from paid search, affiliate marketing, etc.).

 Working with the web team to address challenges in displaying and integrating content within the website look
and feel.
 Knowledge of simple HTML markup elements such as bold, headlines, lists and anchors a big plus
 Enforce and follow established style guides to ensure high editorial standards.
 Ensuring that web content meets established editorial, quality and industry standards for web usability and
accessibility.

Client Servicing
Brand Plus
Interest
Copywriter I Digital Marketing I Ecommerce