Regional Operations Manager
Self-employed
Total years of experience :22 years, 2 Months
Lead development and execution of global operational strategies to enhance efficiency, customer satisfaction, and profitability across all salon locations. Conduct market analysis to identify trends, opportunities for expansion, and innovative beauty services that cater to diverse client needs across different regions.
• Steered development and launch of proprietary beauty products or services, overseeing R&D, branding, and go-to-market strategies.
• Oversaw cross-cultural team management, ensuring high performance, skill development, and alignment with companys vision.
• Fostered sustainable practices within operations, focusing on eco-friendly products and processes to minimise environmental impact.
• Supported salon managers across various locations, maintaining operational standards, brand consistency, and service excellence.
Led all operational facets, focusing on setting and surpassing sales targets in terms of inventory sell-in and sell-out. Spearheaded motivational initiatives, staff development, and comprehensive training programmes to enhance team performance and service delivery. Directed opening of new stores, whilst implementing and monitoring Key Performance Indicators (KPIs) for brands, analyzing market share, store trends, customer traffic, and conversion rates. Implemented integrated marketing strategies, including offline and online initiatives, tailoring marketing calendars to each brand and store. Performed Return on Investment (ROI) analyses to evaluate and improve financial outcomes of marketing and operational activities.
• Expanded brand presence by over 50%, opening 12 new locations across GCC, including significant expansions in Kuwait, the UAE, Qatar, Bahrain, and Iraq, alongside launching trend-setting websites.
• Partnered effectively with Alshaya Group to boost Health & Beauty sectors visibility and consumer engagement, achieving significant growth in online and offline markets.
• Drove growth for each brand/store by assessing performance metrics and conducting consumer/competitive market analysis.
• Managed stock levels to maintain healthy inventory cover, ensuring product availability aligned with demand.
• Updated merchandising and display tactics to enhance in-store aesthetics and product appeal.
• Compiled and presented comprehensive quarterly brand performance reports to stakeholders.
Spearheaded operations across multiple store locations in Kuwait, driving teams towards achieving sales targets. Orchestrated comprehensive employee development programmes, including performance management, coaching, and career progression planning. Led recruitment efforts, setting KPIs and performance benchmarks for all store personnel, fostering culture of high achievement and continuous improvement.
• Ensured excellence in visual merchandising standards across all assigned stores, maintaining brand consistency and appeal.
• Promoted three sales staff to assistant manager positions and two assistant managers to store managers through targeted coaching.
• Launched two new VaVaVoom stores, significantly expanding brands presence.
• Pioneered Alshayas premium cosmetics first online business initiative amidst COVID-19 pandemic.
• Initiated local mobile service and developed new catalogue, enabling first-time online orders from preferred brands and stores.
• Laid groundwork for brands website activation, introducing new dynamic to online business landscape.
Conducted comprehensive market analyses to identify growth factors across various segments and benchmarked performance against competitors. Oversaw marketing mix, including pricing strategies, promotional activities, packaging design, and other relevant factors to enhance brand appeal. Evaluated brand performance, analysing relationship between marketing expenditure, sales volume, profitability, and other key metrics.
• Upheld integrity of brand platform, ensuring alignment with core values and strategic positioning.
• Developed forward-thinking brand strategies, considering aspects such as positioning, brand extensions, and market penetration.
• Guaranteed stock availability across all product categories (A, B, C) to meet consumer demand without overstocking.
• Steered ordering process from local distributors and directly from brands for streamlined supply chain and inventory management.
Oversaw staff planning, development, and coaching, particularly for new employees. Implemented weekly changes to display and store layout in accordance with brand guidelines. Monitored loss prevention rules and cost control measures to safeguard assets and ensure financial efficiency.
• Determined store layout, stock positioning, and visual merchandising strategies to optimise product visibility and sales.
• Recommended adjustments based on brand feedback, customer requests, and the effectiveness of in-store promotions.
• Managed daily store operations, focusing on driving sales and maximising profits.
• Ensured adherence to best practices and brand standards at all times.
• Enhanced brand recognition through effective communication strategies.
studies business economics is allows me to develop my understanding of Economic techniques whilst also learning about the principles of Business Management. Students in Business Economics should have an interest in using economic theory and thinking in applied business settings.
Graduates from local high school in Kuwait with scientific degree 75%
