Sales And Marketing Head
Dofreeze LLC
Total years of experience :14 years, 3 Months
Utilizing a powerful marketing and sales background across a number of industries, Wella is now applying her incredibly well-rounded experience to a Sales and Marketing Manager role for Dofreeze LLC. From marketing strategy implementation to branding and events, Wella is responsible for Dofreeze’s expansion across a global marketplace as the company evolves into a worldwide powerhouse - one that is poised to garner the attention of leading distribution entities everywhere.
For Wella, managing and increasing sales of all new and existing accounts, proactively handling all promotional efforts, successfully negotiating Dofreeze brand contracts, preparing budgets for quarterly promotional activities for all key accounts and developing/implementing sales projections for particular markets is all in a day’s work - and this is merely scratching the surface with regard to her everyday sales duties.
In her new role at Dofreeze, Wella will undoubtedly bring the company’s key strengths in manufacturing know-how and collaborative network realization within the global FMCG category to new levels, what with her keen ability to oversee outstanding marketing tactics and campaigns, bolster corporate communications, build team leadership, foster media and public relations, develop training materials and much more. Her primary task, as she and key subordinates of hers see it, is to increase Dofreeze brand equity for the Eurocake division while managing other Dofreeze brands such as Snack Time, Delice, Bake Natur.ly which were successfully launched and rebranded this year.
Working in tandem with CEO Aamer Fayyaz, Wella is also poised to apply her formidable experience to efforts that include managing private label accounts on a global basis while developing opportunities and increasing overall Dofreeze sales.
“ezfairs” (Fairs & Events Reinvented) Mobile Application
• Supervised, managed & launched event mobile application. This app was designed for Exhibitors to drive onsite business during events.
• Developed and implemented a digital marketing strategy with PPC, SEM, SEO, SMM and Affiliates.
• Application system improvement/development.
• Creation & implementation of social media strategy, ad promotions, email campaigns.
• Analysis of market leading innovators to further improve the app and web/mobile portal
• Contract management with event organizers.
Accomplishments:
• Partnered with 20 event companies and promoted the app during their events and generated 1000 downloads per month. 100% new business.
• Signed 20 deals with 2 events per month.
• Drove product development/application features to grow client downloads and drive sales.
• Implementing and maintaining procedures/administrative systems.
• Liaising with staff, suppliers and clients.
• Business goals correlated to marketing and driving execution of plans.
• Digital content creation.
• Management of digital management campaigns.
• Driving leads and sales.
Accomplishments:
• Developed and launched digital marketing campaigns of clients generating 40% increase in annual sales.
• Co-Founded an online portal for the wedding industry. Created to help suppliers generated leads through PPC and increased sales to 20% monthly as well the Couple in finding the perfect supplier for their dream day.
• Wrote and designed company profiles and brochures that enhanced branding and generate sales.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market need ahead of the curve.
• Investor presentations for VC investors in India, Korea, China, and France and Sudan.
• Worked closely with the Chairman of the Board and managed his businesses.
• Acting General Manager when required.
• Streamlined & optimized operations.
• Industry, regulatory, and economic analysis.
Projects:
Future University Sudan
• Database analysis, optimization to streamline operations.
• Management of sub-contractors.
• Team management.
DD Crystals Co.
• Operations policies, procedures and execution.
• Team management and coaching.
• Sales management and oversight.
• Production oversight.
• Recruiting.
• HR Policy development.
• Support Optimization.
CGNPC (China Guangdong Nuclear Power Group)
• Produced a study on Sudan’s economy and stability (Sudan’s energy consumption).
• Maintained track with CGNPC group, e.g. energy framework, strategies, and significant policies needed to fully operate a nuclear power plant in Sudan.
Manub Mining Co.
• Authored study on Sudan e.g. gold mining, oil, and agriculture as the main source of revenue of Sudan.
• Closed Venture Capital agreements with foreign entities for further gold exploration.
• In partnership with Managem Morocco, managed gold mining blocks in Sudan, Ethiopia, and Djibouti.
Accomplishments:
• Created, presented and signed nuclear power plant projects amounting to 100 million dollars.
• Co-Founded, formulated and established DD Crystals “Crystal/Glass Shoppe” in Sudan.
Completed full hours in Tourism Management and related business courses.
