Account Manager
Socialize Agency
Total years of experience :15 years, 6 Months
Managing the digital presence of Reebok Mena, Infiniti Dubai, Meals with Kraft, Glad Arabia and Del
Monte Arabia
• Manage and mentor a team of Account Executives, overseeing digital campaign executions,
copy-writing content and managing workflow
• Create and oversee digital stories & content for each brand’s digital communities to ensure high levels
of engagement with the target audience
• Develop growth and engagement strategies to evolve clients digital media presence
• Lead on executions of campaigns from conception to launch following deadlines and project plans
• Conducted digital marketing monitoring, using tools to analyze and record performance &
improvements.
• Monitor and control delivery of projects within cost, time and quality constraints, identifying and taking
corrective action where required
• Produce regular ad hoc reports and documentation at clients request.
• Creating outreach program and forming new relationships with influencers/bloggers.
Managing the digital presence of Costa Coffee UAE, Radisson Royal Hotel Dubai and Fujifilm Middle East.
Creative, Strategy and Analysis
• Conceptualized, developed and executed innovative digital marketing strategies and promotions.
• Created timely and engaging content optimized for social media platforms.
• Conducted digital marketing monitoring, using tools to analyze and record performance & improvements.
• Supervised mobile app development.
Client Relationship
• Established and maintained strong client relationships, ensuring the timely and successful delivery of creative and marketing solutions.
• Drove client retention, growth and renewal.
• Built, developed and maintained blogger/ media relations.
Leadership and Teamwork
• Supervised Account Executive, offering basic training and ensuring successful execution of activities.
• Head digital marketing campaigns.
• Coordinated on a daily basis with other departments within the agency (Public Relation, Creative and Development)
3 Month Internship
• Sourced worldwide Footwear suppliers for West LA target market
• Conducted trend reports and competitor analysis.
• Pitched ideas to senior management to increase sales volume
• Sent out inquiries for look-books & quotations
• Provided administrative assistance, processing orders and sales and managed customer relations.
• Created and proposal and quotations.
• Monitored sales team activity and recorded targets.
• Maintained accurate & up-to-date customer records.
• Assisted field-based sales team.
• Supported the Buyer on a day to day basis.
• Created and managed the accuracy of Purchase Orders.
• Maintain communication with supplier base, identifying any issues and taking appropriate action.
• Ensure all samples are chased, managed, labelled and cataloged
• Raised and processed orders.
• Critical path management from sample placement to delivery.
• Liaised, maintained and nurtured relationships with suppliers.
• Conducted on-going market and trend analysis for brand strategy.
• Managed the department during buyers absence.
• Provided administrative assistance through complete buying process - 50 to 60 options.
• Critical path management from sample to delivery.
• Liaised with and maintained Media contacts for Press features and promotions.
• Conducted frequent competitors analysis recording trends, merchandising and price.
• Maintain communication with supplier base, identifying any issues and taking appropriate action.
• Develop and maintained effective working relations with the buying team's various departments providing updated information to Planning and Distribution, Retail Business Systems, Store Operations and Production Associates.
• Production sample management and label processing.
• Involved in product development.
Modules covered: Media Methods/ Media Markets/ Film and American Society: 1930-1980/Living in the City Media Theory and Representations/Video Production/ Digital Imaging and the Internet in Concept and Practice/ Gender and Society The New Media Environment/ Project: Photography and Essay/ Crime, Media and the Urban Environment/ Working in Creative Industries.