Wessam Hassan, Head of Specifications / Sales manager at Legrand KSA

Wessam Hassan

Head of Specifications / Sales manager at Legrand KSA

Legrand

Location
Saudi Arabia - Riyadh
Education
Master's degree, MBA - Master of Business Adminstration
Experience
16 years, 11 Months

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Work Experience

Total years of experience :16 years, 11 Months

Head of Specifications / Sales manager at Legrand KSA at Legrand
  • Saudi Arabia - Riyadh
  • My current job since January 2016

Introduce and Specify Legrand product with our key customers in order to keep our customers integrated with our solutions and obtain their satisfaction regarding our services and products that reflects our culture towards the customers which will increase our market share and turnovers.

responsible to establish, maintain and develop long-term structural partnership with a selected group of (inter)nationally operating creative specifiers (Architects & Electrical Designers, Consultants).

responsible to drive and monitor specification process with the selected group of creative specifiers in order to ensure that Legrand got specified in their (inter) national projects.

support selected group of specifiers with electrical concept/design and calculations through the entire specification process.

monitor and coordinate Legrand specified projects with relevant stake holders until the commercial deal is awarded to the Sales Unit.

define and implement a customer database of creative specifiers in close cooperation with Key Account Managers in the Country Sales Units, clearly categorizing the specifier groups and defining approach towards each of the categories.

responsible to establish a link between selected creative specifiers and marketing and innovation departments within Legrand to share knowledge and competence with objective of getting inputs from these customers into our product roadmaps/ product designs and in studies on future application trends.

responsible to communicate new product introductions and new innovative technologies developed by Legrand to the selected creative specifiers in line with Marketing Architectural Approach.

responsible to maintain multitude of internal working contacts with (inter)national colleagues at Legrand Design office & Application Centre, Customized solutions group & with Marketing Managers, Product managers, Segment Managers, Sales/ Key Account managers.

Sales, Specifications and Key Account Manager at Legrand
  • Saudi Arabia - Jeddah
  • January 2013 to January 2016

Introduce and Specify Legrand product with our key customers in order to keep out customers integrated with our solutions and obtain their satisfaction regarding our services and products that reflects our culture towards the customers which will increase our market share and turnovers.

responsible to establish, maintain and develop long-term structural partnership with a selected group of (inter)nationally operating creative specifiers (Architects & Electrical Designers, Consultants).

responsible to drive and monitor specification process with the selected group of creative specifiers in order to ensure that Legrand got specified in their (inter) national projects.

support selected group of specifiers with electrical concept/design and calculations through the entire specification process.

monitor and coordinate Legrand specified projects with relevant stake holders until the commercial deal is awarded to the Sales Unit.

define and implement a customer database of creative specifiers in close cooperation with Key Account Managers in the Country Sales Units, clearly categorizing the specifier groups and defining approach towards each of the categories.

responsible to establish a link between selected creative specifiers and marketing and innovation departments within Legrand to share knowledge and competence with objective of getting inputs from these customers into our product roadmaps/ product designs and in studies on future application trends.

responsible to communicate new product introductions and new innovative technologies developed by Legrand to the selected creative specifiers in line with Marketing Architectural Approach.

responsible to maintain multitude of internal working contacts with (inter)national colleagues at Legrand Design office & Application Centre, Customized solutions group & with Marketing Managers, Product managers, Segment Managers, Sales/ Key Account managers.

Protection Specialist (Low Voltage products manager - Western Area) at Legrand
  • Saudi Arabia - Jeddah
  • January 2011 to January 2013

• Leading all the low voltage projects in the western area and supporting the sales team.
• Managing all the panel builders in the Western area : Power Center - Multi Electric - MEMF- Nasreen - GADAC - Ghader alsabah - ... etc
• Prepare annual Sales plans supported by Solid Sales Pipeline targeting the increase of Legrand Penetration.
• Map existing potential to continuously generate new business opportunities.
• Drive / Implement aggressive sales force across Cement, Minerals and Mining Customers.
• Take Customer Loyalty to new levels establishing long term strong relationships.
• Set winning strategies, margins and prices in cooperation with other Teams.
• Work closely with customers during budgeting and designing phase to differentiate Legrand.
• Target achievement with Legrand requirements and Upgrade Services.
• Pursue Large Scale Service Contracts and Jobs.
• Ensure expanding coverage in areas, customers and segments where Legrand has no presence.
• Competition Analysis to sharpen Legrand Sales Force and enhance our competitive edge in the market.
• Tune case by case sales approach and pricing strategies in line with opportunities mapping to keep customers engagement.
• Define record and archive service account plans for assigned accounts including player maps, contacts, risks, opportunities. Challenges and future investment plans.
• Match Legrand Services Portfolio with customer requirements and ensure optimum services are proposed.
• Close and continuous follow up with customers and supporting functions to ensure invoicing and collection on time.
• Target coupled with significant contribution to the fulfillment of the rest of KPI’s.
• Improve Net Promoter Score rating at customer base.
• Position Legrand with Major Accounts.

Senior Projects sales engineer at Legrand
  • Saudi Arabia - Medina
  • January 2009 to January 2011

increase our sales turnover though offering Legrand solutions to the customers.

• Prepare annual Sales plans supported by Solid Sales Pipeline targeting the increase of Legrand Penetration.
• Map existing potential to continuously generate new business opportunities.
• Drive / Implement aggressive sales force across Cement, Minerals and Mining Customers.
• Take Customer Loyalty to new levels establishing long term strong relationships.
• Set winning strategies, margins and prices in cooperation with B&P Team.
• Work closely with customers during budgeting and planning phase to differentiate Legrand .
• Target Competition with Legrand Replacement and Upgrade Services.
• Pursue Large Scale Service Contracts and Jobs.
• Ensure expanding coverage in areas, customers and segments where Legrand has no presence.
• Competition Analysis to sharpen Legrand Sales Force and enhance our competitive edge in the market.
• Tune case by case sales approach and pricing strategies in line with opportunities mapping to keep customers engagement.
• Define record and archive service account plans for assigned accounts including player maps, contacts, risks, opportunities. Challenges and future investment plans.
• Match Legrand Services Portfolio with customer requirements and ensure optimum services are proposed.
• Identify the most recommended & cost efficient services in cooperation with other Teams.
• Prepare accurate and optimized strategic sales leads.
• Close and continuous follow up with customers and supporting functions to ensure invoicing and collection on time.
• Target coupled with significant contribution to the fulfillment of the rest of KPI’s.
• Improve Net Promoter Score rating at customer base.
• Position Legrand with Major Accounts.

Projects sales engineer at Legrand
  • Saudi Arabia - Medina
  • June 2007 to January 2009

Introduce Legrand products to the customers.

Education

Master's degree, MBA - Master of Business Adminstration
  • at University of Leicester - England
  • May 2015
Diploma, Switchgear and Protection
  • at Ain Shams university - Faculty of Engineering
  • July 2002
Bachelor's degree, Power and electrical machines
  • at Ain Shams university - Faculty of Engineering
  • September 1999

Specialties & Skills

Key Account Management
Marketing
Consultancy
Business Development
MICROSOFT WORKS
Electrical solutions
CABLING
CONSULTING
ENGINEERING
LEADERSHIP
MARKETING
MICROSOFT OFFICE
NEGOTIATION
NETWORKING

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Memberships

Egyptian Engineers Syndicate
  • Member
  • December 1999
Saudi Council for Engineers
  • Member
  • March 2011

Training and Certifications

Market Design and Operation (Certificate)
Date Attended:
February 2013
Total Quality Management (Training)
Training Institute:
Stafford
Business Ethics (Training)
Training Institute:
Stafford
Benchmarking (Training)
Training Institute:
Stafford
Corporate Finance (Certificate)
Date Attended:
May 2013
Marketing (Training)
Training Institute:
Stafford
Accounting for Managers (Training)
Training Institute:
Stafford
Foundation of Knowladge (Certificate)
Date Attended:
May 2012
Building a sales team (Training)
Training Institute:
Dale Carnegie
Effective communications (Training)
Training Institute:
Dale Carnegie

Hobbies

  • Soccer
  • Reading
  • Watching movies