Postpaid Product Manager, Residential High Value Segment
Umniah
Total years of experience :17 years, 9 Months
Manage High Value Residential mobile offers, products and projects from initiation until closing phases.
• Responsible for designing value propositions, marketing mix and channel strategy to boost the segment acquisition, base and revenue.
• Establish financial business cases for the mobile offers & products, ensuring that business financial KPI’s (Subscriber base growth, Revenues/ ARPUs, Cost, Profit) will be met.
• Manage the creation of promotions to increase usage towards \targeted mobile market segment.
• Insurance of mobile offers revenue.
• Follow-up on mobile offer/promotion evolution in terms of meeting/achieving targets. (Activations & usage analysis) including analysis of data on existing offers/promotions and data about the market.
• Internal training & support on new mobile offers/promotions.
• Define criteria to deter churn and enhance loyalty.
• Assisting in setting up processes and procedures with Quality department.
• Assisting the communication team in creating new concepts and monitoring the implementation of the media plans (handset and postpaid launches).
• Monitor the merchandising of retail shops for high Value targets.
• Collaboration with the mobile handset vendors for major high tier launches.
Selected Achievements:
• Launch of two product lines, 2011.
• Increase the revenue for the segment by 35%, 2011.
• Designing a credit and collection treatment program for the residential segment, 2011.
• Decreasing the customers churn rate by 10%, 2010.
• Design the segment marketing plan for residential high value segment, 2012.
• Implementation of the 3G launch strategy regarding the high value segment
Oversees Marketing and Business Development Activities and processes
• Defining Marketing efforts on the local and foreign markets: communications materials, promotions, distribution, advertising (Supervise and coordinate the various actions with the sales partners).
• Created and developed partnerships with professionals in foreign markets (specifically in France).
• Direct sells and meetings: provide an appropriate response according the customers’ requests and needs.
• Functional meetings: insure the link between the customers and the technical team.
• Monitor Bid/Proposal Management, Pre/Post Sales and Administration Functions across B2B/B2C
Selected Achievements:
• Creation of new partnerships at local and regional level: Tunisia, Algeria and France.
• Increase the turnover of 40%.
Assist Senior Advisor in delivering strategic studies and market research
• Business and Market research advisory: Assist Senior Advisor in delivering strategic studies and market research on a national and international level (data-collection, data-analysis, processing, preparation of reports and recommendations)
• Project management: Manager of market research project on a national level.
• International Market entry: Contribution to the creation and the development of an offshore subsidiary In Paris (collecting data base prospect, phoning, mailing …).
Selected Achievements:
• Delivering high value output for studies seekers
• Account Manager for TUNISIANA (Telecom Operator), Henkel (global FMCG) and Pfizer (global pharmaceutical company)
Subjects include: Marketing Strategy, Corporate Finance, Marketing Management, Strategic Management and Statistics
Management, Strategy, Human resources management, Marketing Strategy, Corporate Finance, Marketing Management, Strategic Management and Statistics. .