Creative Director
ETC&TAL Productions
Total years of experience :22 years, 9 Months
• Strategic planning and creation of campaigns, trade marketing actions and event projects for the
GPA (Extra and Pão de Açúcar) and Aviva (Rio Quente, Costa do Sauípe and Hot Park) group
brands;
• Project management, goals and deadlines;
• Integrated online and offline communication
management;
• Branding;
• Content marketing management used in Inbound Marketing strategies for websites, blogs, podcasts, video, eBooks, newsletters, email marketing, SEO, landing pages and social networks;
• Definition of strategic planning, SWOT and BCG analysis;
• Relationship management with customers and suppliers, ensuring their complete satisfaction, as well as strengthening the company's image in the market;
• Research & development for new technologies.
• Strategic planning, implementation and management of digital marketing activities;
• KPIs management;
• Strategic planning and online action plan based on the 5W2H and AGILE methodologies;
• Branding;
• ROX Management - Return on Customer Experience;
• Content marketing management used in Inbound Marketing strategies for websites, blogs, podcasts, video, eBooks, newsletters, email marketing, SEO, landing pages and social media;
• Website and blog analysis and optimization through Google Optimize, Analytics, Search Console and PageRank tools;
• Study and integration of channels within the Omnichannel concept;
• Training of the sales team;
• Relationship management with customers and suppliers, ensuring their complete satisfaction, as well as strengthening the company's image in the market;
• Reports presentations for stakeholders.
• Strategic planning and coordination of activities related to institutional communication;
• Analysis and evaluation of promotions, media and advertising channels to increase audience engagement and attract even more students;
• Creation of inbound marketing strategies;
• Creation, planning, execution and monitoring of promotions, campaigns and marketing actions focused on Graduate courses and Distance Education or e-learning;
• Supervision of the journalists team;
• Responsible for organizing workshops, fairs, exhibitions and events;
• Call center management;
• Branding. Strategic planning, SWOT and BCG analysis;
• Team leadership.
• Strategic planning of resources, methods and everything necessary to execute events such as festivals, seminars, promotion & advertising activities, training, etc;
• Lead creative thinking and brainstorming meetings with the marketing team;
• Keep the event’s improvement through innovative, creative ideas and remarkable experiences;
• Ensure the fulfillment of targets and deadlines;
• Strategic management of budget and costs;
• Assistance to the government account department in bidding processes;
• KPI management such as profit, cost and EBITDA;
• Definition of sales and marketing strategies, strategic planning, SWOT and BCG analysis;
• Relationship management with customers and suppliers, to ensure their total satisfaction as well as strengthening the company's image in the market;
• Use of social networking sites like Youtube, Facebook and Twitter to promote the company;
• Focus on a long-term sustainable growth;
• Team leadership.
• Participation in the startup process of the unit in the city of Brasilia;
• Key accounts management;
• Project management, goals and deadlines;
• Creation of trade marketing actions for the Telefônica Vivo;
• Training of promoters team;
• Strategic commercial and sales planning;
• Integrated online and offline communication management;
• KPIs management;
• Analysis of cross-sales proposals;
• Branding;
• Definition of strategic planning, SWOT and BCG analysis;
• Relationship management with customers and suppliers;
• Team leadership.
• Responsible for the implementation of the marketing department;
• Management of the creative team;
• Project management of products and services;
• Strategic planning of events;
• KPIs management;
• Analysis of media and cross-sales proposals;
• Branding;
• Definition and execution of sales strategies;
• Strategic planning, SWOT and BCG analysis;
• Team leadership.
• Conceptualization and designing of advertising campaigns;
• Strategical use of high-level knowledge in visual communication techniques;
• Oversee designers, performers, makeup artists, actors and technical crew on film set;
• Design of all promotional material such as ads, brochures, catalogs, website, newsletter, presentations, signage and online campaigns.
• Supply management;
• Just-in-time purchases and negotiation;
• Follow-up of purchase orders;
• Marketing research and analysis of the customer's behavior;
• Relationship with the community in order to mitigate the negative impact of deforestation;
• Pricing strategy;
• Responsible for commercial strategies;
• New sales campaigns;
• Point of sale layouts;
• Overseeall events such as: seminars, training, promotional and advertising activities;
• Designing of folders, catalogues and promotional products.
• Support the marketing department;
• Team leadership.
• Assistance to others department employees;
• Monthly edition of the promotional catalogue;
• Responsible for the production of environments and products photos;
• Designing of advertising material such as folders, catalogues, website, newsletter, outdoor, signage and online campaigns;
• Stay tuned to the synergy with other departments in order to pursue new business opportunities;
•Fulfilment of the department goals.
• Customer attendance;
• Definition of startup strategies for new products and services;
• Designing of folders, catalogues, promotional products and advertising campaigns;
• Team leadership.