Wissam El Mortada

• Developed and executed comprehensive pre-opening operational blueprints, establishing
100+ critical milestones, checklists, to ensure a 100% on-time soft launch.
• Coordinated cross-functional workflows across Preopening, Construction, Fit out and 5 core
asset departments to ensure full physical and operational asset readiness.
• Spearheaded the recruitment, onboarding, for a team of 80 hospitality staff, prior to
opening.
• Managed site readiness operations, auditing 15+ external suppliers and logistics partners
to prevent pre-opening deployment delays.
• Maintained strict fiduciary oversight over a multi-million-dollar budget, optimizing pre
opening CAPEX and post-opening OPEX to deliver a 6% savings against initial projections.
• Managed strategic alignment with property owners, delivering weekly financial
forecasting.
• Mitigated operational risks by conducting weekly site walkthroughs, resolving 100% of
construction and fit-out punch list items ahead of schedule.

• Develop and implement comprehensive project plans of all aspects of hotel pre-openings.
• Coordinate with contractors, designers, and suppliers to ensure project timelines are met.
• Manage budgets and track expenses to keep projects within financial parameters., of
CAPEX, and OPEX
• Coordinate with contractors, designers, and suppliers to ensure project Technical
Readiness timelines.
• Procurement Logistics Management, Contractor Vendor Oversight,
• Work closely with the operations team, recruits, trains and develops the pre-opening team
• Manages the relationship with the Owners through regular meetings to provide updates,
Approvals.

• Led a team of 30+ workers, and 3 managers servicing over 500 customers daily, fostering
a collaborative environment,
• Oversaw staff training programs, improving overall service speed and increasing customer
satisfaction in peak period, ensuring top-notch customer service and quality compliance.
• Streamlined kitchen and front-of-house communication, resulting in a 25% decrease
customer wait times
• Spearhead operational improvements, increasing customer satisfaction scores by 25% and
reducing costs by 27%
• Negotiated with vendors maintaining high-quality standards while reducing costs by 10%
• Implemented new inventory tracking system that reduced discrepancies by 18%,
• Developed a customer loyalty program increased repeat business by 12%, driving ADR up
by 20%.
• Ensure compliance with local health, safety, and regulatory standards,
• Monitor Budget, OPEX, including labor costs, food costs, and overheads, ensuring
profitability

( (QATAR-DOHA) (293 Employees -1800 Rooms)

 Pre-opening of 3200 Rooms FF&E
 Snagging and post hand over lists, orders OS&E, Linen
 Prepare SOP’s, Implement rules and Policies from SC and the Accor
 Managed operations of 1800 rooms Average 90% Occupancy
 Achieved 96% Excellent Customer satisfaction feedback.
 Conducted Decommissioning - (1800 rooms), FF&E, OS&E,
 Ensure all operations are carried on in an appropriate, cost-effective way
 Improve operational management systems, processes, and best practices.
 Purchase materials, plan inventory and oversee warehouse efficiency
 Help the organization’s processes remain legally compliant
 Formulate strategic and operational objectives
 Examine financial data and use them to improve profitability
 Manage budgets and forecasts
 Perform quality controls and monitor production KPIs
 Recruit, train and supervise staff
 Find ways to increase quality of customer service

• Orchestrated daily hotel operations for 153 rooms across all core departments, ensuring
seamless synergy, maximum efficiency, and adherence to premium hospitality standards.
• Led and mentored a cross-functional team of 120 staff members, including 8 Heads of
Departments.
• Engineered strict budgetary controls and waste-reduction, lowering operating costs (OPEX)
by 2.5%.
• Personally, resolving complex guest feedback, elevating guest satisfaction scores to a
record 95%.
• Formulated a data-driven revenue management strategies that drove 30% growth in
Average Daily Rate
• Enforced compliance with local health, safety, food hygiene regulations, and emergency
protocols.
• Spearheaded a major property renovation project and the launch of a new pool bar,
delivering 100% of milestones on time and within budget with minimal disruption to the
guest experience.

• Directed daily operations for the Rooms Division, maximizing operational excellence
across a 193-room.
• Formulated room-revenue strategies that generated a 15% increase in occupancy and a
10% growth in (ADR).
• Engineered cost-control and budget frameworks, achieving a 12% reduction in (OPEX).
• Served on the Corporate Task Force for new hotel openings across the MENA region
(Algeria, Tunisia, Morocco), optimizing floor plans, selecting equipment, auditing product
quality with the Head Office VP.
• Evaluated daily critical hotel KPIs, including room occupancy, RevPAR, and online GS
metrics.

• Directed and oversaw comprehensive Rooms Division operations for a 283-room property,
fostering a culture of collaboration across FO, HK, Reservations, and GS, motivated a high
performance team of 150 employees.
• Managed 283-room property. Increased room revenue by 20%, drove peak RevPAR Index
to 105%, resulting in a 4% increase in (NOP), yielding a 21% improvement in overall guest
satisfaction, and 25% reduction in guest complaints.
• Spearheaded the successful layout, staffing, and launch of a brand-new Nail Spa
department, within budget & timeline.

Work with business development, sales, marketing & Communication, personnel’s to
Coordinate campaigns and insure effective communication streams to target segments
Develop lead scoring and nurture streams to drive quality leads to sales and manage
the lead flows through Pardot/Salesforce.com
Design and implement improvements to forms, and evaluate new technologies and
add-on applications to improve and optimize marketing team performance
Provide strategic brand input and act as key brand interface to business development
Improve marketing operations in partnership with business operations, finance,
Product, content and editorial teams, and synergy teams. Collaborate with team
to define areas for product improvement and new innovation
Produce monthly Newsletter
Write content and provide creative direction for email campaigns
Develops market research designs, designs studies to define market segments,

Ensured the continuation and enhancements of services, initiated and maintained top hospitality and spa service standards through protocol -on-site education. Provided high standards of Customer services -Executed specific initiatives of planning, Budgeting, room occupancy, ADR/ Rev/Path/ marketing, cost-control, staff training, , targeted local clientele by promotional events. Continuously Exceeded total sales of previous year (by 10%).- Proactive in developing publicity opportunities and effectively dealing with media.

Joined as a coordinator, in 2001, Promoted to sales manager 2003 then promoted to assistant director of sales & Marketing,
Prepared & hunted future cliental, listed customer’s data,
Generated sales and Marketing Annual Plans
Actively participate in achieving hotel’s budgets and financial forecasting requirements,
Determines annual and gross, profit plans.
Statistical reporting for room’s occupancy and competitors share
Generate and maintain major accounts and assigned segments
Achieving targets and maximum productivity
Set up sales objectives, action plans and team’s targets
Review direct competition and competitor’s activities

Sales Manager
Identifies and researches potential prospects, develops new accounts, cold calls and telemarked prospects
Communicates and implements local and national account marketing programs.
Maintains current knowledge of all Company products, services, marketing techniques, ordering procedures and pricing schedules
Monitors competitive manufacturers and non-Serta products in order to compare and sell Serta products and services more effectively
Maintains a positive working relationship with all accounts and prospects. Works proactively with accounts and resolves any service, product, quality, delivery or return issues that may arise
Secure groups reservation and blocks