Xavier Michault

Chocolate, Sweets and Packaging Manufacturer
Recruited as consultant to re-structure and drive the Group’s Production and Commercial entities.
Assess and restructure the Financial Management of the Production and B-to-B Divisions of the Group. Set up new Sales and Production strategies to address tougher market conditions and growing competition.
• Set up new Sales targets and re-organised the Sales team. Completed the design and launch of the CRM.
• Developed new product lines to expand and diversify the client portfolio to retail markets and third-party distributors, increasing customer base by 12% and generating a 5% forecasted sales growth.
• Carried out an overall review of the P&L activities and Balance Sheet. Designed and implemented a new Budget, initiating a comprehensive cost-cutting plan to ensure a 7 points growth in profits.
• Renegotiated buying terms to achieve 15% savings on raw material purchases yearly.
• Launched a 2-year plan to reduce stocks by 20%.
• Optimised the ERP system to improve workflow and communication between departments.
• Designed a Business Plan to prepare retail expansion and generate profits on the Saudi Market.

Chocolate, Sweets and Packaging Manufacturer
Recruited as consultant to re-structure and drive the Group’s Production and Commercial entities.
Assess and restructure the Financial Management of the Production and B-to-B Divisions of the Group. Set up new Sales and Production strategies to address tougher market conditions and growing competition.
• Set up new Sales targets and re-organised the Sales team. Completed the design and launch of the CRM.
• Developed new product lines to expand and diversify the client portfolio to retail markets and third-party distributors, increasing customer base by 12% and generating a 5% forecasted sales growth.
• Carried out an overall review of the P&L activities and Balance Sheet. Designed and implemented a new Budget, initiating a comprehensive cost-cutting plan to ensure a 7 points growth in profits.
• Renegotiated buying terms to achieve 15% savings on raw material purchases yearly.
• Launched a 2-year plan to reduce stocks by 20%.
• Optimised the ERP system to improve workflow and communication between departments.
• Designed a Business Plan to prepare retail expansion and generate profits on the Saudi Market.

Fine Foods Importer Distributor - New venture of CA Group
Challenged to lead all aspects of fine food imports and distribution to HORECA and retailers in UAE.
Launch and incorporate the Company. Enable the achievement of bottom-line results by overseeing P&L activities, balance sheet, budgets, forex and cash flow. Define sales targets for the business, devise marketing plans, and organise sales teams to realise set goals. Streamline logistics, inventory, and office processes by crafting an operations management framework with a focus on service excellence and efficiency. Monitor operations to ensure food quality and safety.
• Pioneered the company and negotiated MOU terms with local partners in line with statutory laws.
• Designed business plan and adapted the strategy to achieve and constantly grow profitability.
• Attained double digit yearly growth for business by assembling and training a cohesive team.
• Placed organisation among top five most renowned fine food service suppliers in the market.
• Built a 350+ B2B client portfolio, generating constant revenue growth.
• Developed a portfolio of 800+ SKUs by partnering with 80+ suppliers.
• Implemented Microsoft Dynamics ERP, improving the flow of goods and financial management.

Challenged with the responsibility to spearhead marketing, sales, and commercial activities within the region.
Conferred and closed negotiations with key stakeholders to form strategic alliances. Set up the distribution agreement and memorandum of understanding with a local partner in the UAE. Contributed to the success of strategic initiatives by steering various events and introducing sales polices. Identified and captured a large market by developing the product portfolios and price lists. Optimised procurement system by developing new ordering policies for import logistics.
• Appraised by executive management for growing sales by 50% per year.
• Established and sustained strong business relations with a powerful distributor.
• Built up a client portfolio of over 120 clients in HORECA.
• Launched retail ranges in 3 leading supermarket chains with prime in-store implementation.

Delivered strategic sales plans and provided category management services to FMCG manufacturers/retailers.
Developed marketing plans as well as managed and customised strategic purchasing and sales actions to match client specific needs. Implemented credible and sustainable brand position in the mind of consumers. Trained members of purchasing teams and achieved significant improvement at individual level. Increased the demand at retailer level by driving trade marketing campaigns.
• Formulated a business plan and MOU to set-up the Hungarian branch of Perspective Consulting.
• Increased revenue on consulting missions by 150%.
• Led and implemented Brand Positioning, Purchasing, and Marketing missions for FMCG and Retail.

Fresh Foods Department Manager / Own Label & Merchandising Manager