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غياث الطويل, General Manager

غياث الطويل

General Manager·MGT Management

Saudi Arabia

Bachelor's degree, Business And Economics

Work experience

Total years of experience: 29 years, 5 months

General Manager

September 2023 - Present

MGT Management

Dubai, United Arab Emirates

September 2023 - Present

• Lead corporate restructuring and operational transformation projects across retail, real estate, healthcare, and service hubs
• Develop governance frameworks, internal controls, and operational procedures to enhance efficiency and financial discipline
• Prepare feasibility studies, marketing strategies, and client-specific sales plans to drive sustainable growth
• Delivered 20 to 25 percent annual sales growth, 10 percent market share increase, and 12 to 15 percent cost reduction per client through optimized processes and supply chain
• Minimized losses and improved profitability through tailored consultancy programs and performance metrics

Company industry:
Business Consultancy Services
Job role:
Administration

Regional Director – Supermarket Chain

January 2014 - September 2023

Saudi Marketing Company

Jeddah, Saudi Arabia

January 2014 - September 2023

• Directed full operations across branches in the Western Region.
• Oversaw budgets (CAPEX/OPEX), training, performance management, and branch expansions.
• Developed and executed marketing plans, ensured profitability, and optimized NPS scores.
• Managed inventory (SKU), procurement, and POS operations via Oracle.
• Conducted stock analysis (ABC), EOQ, and COGS assessments for cost control.

Company industry:
FMCG

Regional Manager Western Region Saudi Marketing

January 2014 - January 2023

Saudi Marketing Company Farm Superstores

Jeddah, Saudi Arabia Hybrid

January 2014 - January 2023

• Oversaw 30 plus hypermarkets and supermarkets with annual revenues exceeding USD
100M, managing 2, 500 plus employees and managers
• Directed FMCG retail operations, non-food imports, and franchise supervision including
Cinzio Café, Wizzlez Pretzels, Costadoro Coffee, ensuring consistent operational
excellence
• Implemented branch modernization programs, improving customer experience, Net
Promoter Score NPS, and operational efficiency
• Developed and managed CAPEX and OPEX plans, balancing expansion with cost
efficiency and strategic growth
• Designed and executed sales and marketing strategies, achieving sustained market
share growth and enhanced brand competitiveness
• Optimized supply chain operations using Oracle ERP, ABC EOQ FIFO methodologies,
improving inventory management and cost efficiency
• Negotiated and managed supplier contracts and commercial agreements, enhancing
profitability and operational compliance
• Mentored and trained branch managers, supervisors, and operational teams, building a
high-performing workforce aligned with corporate objectives
• Strengthened financial performance through ROI analysis, KPI monitoring, and
operational benchmarking

Company industry:
FMCG

Area Manager – Retail Chain

January 2011 - January 2014

Saudi Marketing Company

Al-Ahsa, Saudi Arabia

January 2011 - January 2014

• Oversaw supply chain operations, ensured stock efficiency, and reduced delivery delays.
• Trained managers on direct selling, sales optimization, and team supervision.
• Implemented store audits, performance evaluations, and corrective action plans.
• Improved customer satisfaction and operational compliance across branches.

Company industry:
FMCG

Area Manager

January 2011 - January 2014

Saudi Marketing Company Farm Superstores

Al-Ahsa, Saudi Arabia Hybrid

January 2011 - January 2014

• Oversaw supply chain and distribution operations across multiple branches, ensuring
consistent product availability, cost efficiency, and timely delivery
• Implemented process improvements to streamline workflows, enhance operational
performance, and reduce stock variances
• Led training and development programs for branch managers and supervisors,
enhancing sales techniques, supervision skills, and operational compliance
• Developed and monitored KPIs, inventory controls, and promotional campaigns,
improving reporting accuracy and operational transparency
• Standardized operational procedures across branches, ensuring compliance with health,
safety, and quality standards
• Collaborated with regional management and fellow area managers to unify processes,
enhance efficiency, and drive business growth
• Elevated customer service standards and managed critical incidents to protect brand
reputation
• Boosted sales and customer satisfaction through competitive, data-driven strategies
aligned with company goals

Company industry:
FMCG

Administrative Manager

January 2008 - January 2011

Saudi Marketing Company Farm Superstores Jubail Industrial City Saudi Arabia

Dammam, Saudi Arabia

January 2008 - January 2011

• Oversaw administrative functions including HR, recruitment, payroll, procurement, and
HR systems, ensuring smooth operations across branches
• Led workflow digitization projects, improving response time and data accuracy by 20
percent
• Designed and implemented training programs for department leaders and staff,
enhancing interdepartmental efficiency and operational compliance
• Developed and enforced policies and procedures, streamlining operations, reducing
errors, and ensuring compliance with health, safety, and environmental standards
• Managed budgets and monitored expenses, optimizing resource allocation to improve
cost control and operational efficiency
• Collaborated with regional management to unify processes and implement best
practices across the Eastern Region

Company industry:
Retail & Wholesale

Sales Manager Eastern Region

January 2004 - January 2008

Saudi Marketing Company Farm Superstores

Dammam, Saudi Arabia Hybrid

January 2004 - January 2008

• Directed B2B and B2C sales operations, consistently achieving and exceeding sales
targets, driving sustained revenue growth
• Developed new sales channels and business projects based on market analysis, sales
data, and competitor insights
• Managed inventory and pricing strategies to optimize margins and profitability across all
branches
• Led product launches and marketing campaigns including SKU distribution, consumer
sampling, and on-site sales support, enhancing market penetration
• Built and maintained strong relationships with clients and distributors, maximizing
profitability and uncovering new business opportunities
• Conducted market trend analysis, competitor monitoring, and sales and marketing
evaluations to inform strategic decisions
• Designed and implemented sales incentive programs, boosting team productivity and
achieving business objectives
• Collaborated with regional management to align sales strategy with corporate goals and
ensure operational excellence

Company industry:
FMCG

General Manager Hypermarket

January 2000 - January 2004

Saudi Marketing Company Farm Superstores

Khobar, Saudi Arabia

January 2000 - January 2004

• Oversaw daily hypermarket operations including logistics, merchandising, sales, and
customer service, ensuring smooth and efficient store performance
• Implemented operational improvements to enhance efficiency, increase revenue, and
improve profitability
• Developed and executed store strategies, expanding the customer base and maximizing
sales performance
• Optimized department layouts and product placement, enhancing customer flow and
boosting sales across key categories
• Established and managed supplier database and procurement systems, ensuring
consistent product availability and compliance with standards
• Trained, motivated, and developed department heads and staff, fostering a culture of
high performance, accountability, and exceptional customer service
• Monitored budgets and controlled expenses, implementing measures to reduce losses
and meet or exceed sales targets
• Collaborated with regional management to align store strategy with corporate goals and
operational best practices

Company industry:
FMCG

Branch Manager Supermarket

January 1997 - January 2000

Saudi Marketing Company Farm Superstores

Khobar, Saudi Arabia

January 1997 - January 2000

• Managed all branch operations, including sales, customer service, inventory
management, and staff supervision, ensuring smooth and efficient performance
• Implemented FIFO inventory system across warehouse and sales floor, improving stock
accuracy and reducing waste
• Managed purchasing of local and imported goods, tracking purchase orders and supplier
returns to optimize product availability
• Organized and monitored promotional campaigns and community engagement
initiatives, boosting customer loyalty and increasing sales
• Trained and guided frontline and warehouse staff, enhancing service quality,
operational performance, and team productivity
• Controlled operating expenses and optimized POS product linkage, ensuring profitability
while maintaining stock levels and compliance with standards
• Motivated teams to achieve sales targets, fostering a high-performance culture and
accountability within the branch
• Collaborated with regional management to align branch strategy with corporate goals
and implement best practices

Company industry:
FMCG

Education

University Of Toronto

January 2022

January 2022

Bachelor's degree, Business And Economics

Canada

GPA (point): 3.74 out of 4

GPA (point): 3.74 out of 4

University Of Toronto

January 2019

January 2019

Bachelor's degree, Economics Business Administration

Canada

EMBA University of California

January 2014

January 2014

Master's degree, MBA

United States

University Of Toronto

August 1997

August 1997

Bachelor's degree, Administration And Business Administration

Canada

Skills

Multi-Branch Operations Management
Expert
Multi-Branch Operations Management
Expert
Organizational Restructuring & Transformation
Expert
Organizational Restructuring & Transformation
Expert
Performance Improvement & Efficiency Optimization
Expert
Performance Improvement & Efficiency Optimization
Expert
Budgeting & Financial Planning
Expert
Budgeting & Financial Planning
Expert
Cost Control & Expense Management
Expert
Cost Control & Expense Management
Expert
Supply Chain & Procurement Management
Expert
Supply Chain & Procurement Management
Expert
Sales Growth & Marketing Strategy
Expert
Sales Growth & Marketing Strategy
Expert
Contract Negotiation & Vendor Management
Expert
Contract Negotiation & Vendor Management
Expert
Team Leadership & Talent Development
Expert
Team Leadership & Talent Development
Expert
Business Consulting & Institutional Development
Expert
Business Consulting & Institutional Development
Expert
Retail & Hypermarket Operations
Expert
Retail & Hypermarket Operations
Expert
Sales Growth
Expert
Sales Growth
Expert
Marketing
Expert
Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Sales Management
Expert
Sales Management
Expert
Team Management
Expert
Team Management
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert
Administration
Expert
Administration
Expert
FAST MOVING CONSUMER GOODS
Expert
FAST MOVING CONSUMER GOODS
Expert
GNU COMPILER COLLECTION
Expert
GNU COMPILER COLLECTION
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MARKET INTELLIGENCE
Expert
MARKET INTELLIGENCE
Expert
PROCESS OPTIMIZATION
Expert
PROCESS OPTIMIZATION
Expert
PROFIT AND LOSS P&L MANAGEMENT
Expert
PROFIT AND LOSS P&L MANAGEMENT
Expert
RETAIL EXPERIENCE
Expert
RETAIL EXPERIENCE
Expert
REVENUE GROWTH
Expert
REVENUE GROWTH
Expert
BUSINESS OPERATIONS
Expert
BUSINESS OPERATIONS
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Operation
Expert
Operation
Expert
operations
Expert
operations
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
FCMI
CMI
Oct 2018
Strategic Management and Corporate Governance Programs CMI Level 7 Diploma

Hobbies and interests

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