Group Commercial Director and General Secretary SINAM GROUP
Univers Acier/ Longofer/Couvermetal/ Longinox/ Armasteel
Total years of experience :23 years, 4 Months
•Led the successful implementation of credit policies, built brand image, penetrated the market, and
created new sales opportunities, resulting in a 100% increase in turnover in just 17 months, from 1.5
to 3 billion MAD, making SINAM GROUP the leading Moroccan steelmaker ahead of ArcelorMittal.
• Efficiently managed a cross-functional team of 75 people across 3 locations, including analysts and
branch managers, to achieve business goals.
• Launched African offices in 5 countries and recruited a team of 230 people to expand the business.
• Achieved a 100% growth in turnover for 2 consecutive years, reaching a turnover of 1.1 billion MAD
in 2016.
• Imported and distributed technical equipment for professionals, distributed construction,
agricultural, thermal, and handling machinery, and implemented an external growth policy with the
acquisition of automotive concessions.
• STOKVIS Nord Afrique became the first RSE certified company in Morocco and implemented
customs categorization: category A obtained.
• Started the activity in Morocco in 2011, end-of-2013 turnover: 25 million MAD.
• Managed supply chain operations for optimal resource and cost distribution.
• Managed customs procedures at international borders.
• Analyzed, studied, and penetrated the Moroccan market.
• Increased turnover up to 17 million EUR with 87 employees.
• Logistics expert and accredited freight forwarder.
• Transport commission agent registered under number: CD 910600032.
• Storage and order preparation (10, 000 m2 warehouse).
• Implemented a methodology to identify, formalize, and validate key current business needs and
Control the compliance of work done by BULL-INTEGRIS consultants.
• My methodology was patented by the Schneider Electric SA group.
-Master's degree in "Technological Management" Specialization in International Marketing of Advanced Technologies. Achieved a professional thesis with the congratulations of the jury.
• Diploma in Business Management from Ecole supérieure de commerce et d'organisation - Class valedictorian.
Specialization in International Business Class valedictorian.