يحيى أحمد

Managed sales and marketing operations for one of the leading ready-mix concrete companies in the region, with a strong focus on market expansion and customer development. I played a key role in creating and expanding the ready-mix concrete market in an environment where most contractors relied on traditional manual concrete mixing. Through strategic marketing, relationship building, and customer education, I contributed to increasing sales by more than 100%, building a large and highly valuable customer database, and achieving sales exceeding $1 million. My experience also included market analysis, contractor relationship management, sales planning, branding, and developing marketing strategies that strengthened the company’s position in a highly competitive construction market.

Responsible for planning and executing marketing and sales strategies for multiple residential real estate projects, with each project requiring its own positioning, target audience, content direction, and marketing approach. My role included market research, customer analysis, competitor analysis, pricing studies, and developing suitable sales offers based on market demand and project objectives. I managed and executed integrated marketing campaigns across digital platforms and offline channels to increase brand awareness, generate qualified leads, and support sales performance.
I also contributed to improving the effectiveness of marketing channels and lead generation strategies, which resulted in a significant increase in inquiries and customer engagement. During my time in the role, I contributed to generating more than $2 million in sales and supported the successful sale of over 200 residential units across different projects.

Promoted to Projects Manager after demonstrating strong leadership, operational management, and deep experience in market research and field operations. In this role, I managed the full project lifecycle from client meetings and understanding business objectives to project planning, execution, analysis follow-up, and final presentations. I was responsible for supervising all project teams, ensuring smooth coordination between departments, and making sure project goals, timelines, quality standards, and client expectations were successfully achieved.
I also prepared technical and financial proposals for research and marketing projects, designed project workflows, monitored field and analytical performance, and supported decision-making through accurate reporting and market insights. During my time in this position, I managed multiple quantitative and qualitative research projects simultaneously, while maintaining strong client relationships and ensuring high-quality delivery in fast-paced and demanding environments.

After proving strong coordination abilities, leadership potential, and fast learning skills in my previous role, I was promoted to Field Manager, where I became responsible for managing field operations and research execution across multiple projects. My role included recruiting and training data collectors, assigning supervisors, and ensuring high standards in data collection processes and field performance. I successfully trained more than 200 data collectors on research methodologies, data collection systems, and field procedures, while also developing supervisors’ abilities in team management and problem-solving. During my time in this role, I supervised more than 300 field researchers across different projects and managed several projects simultaneously in highly complex field environments that required quick decision-making, operational flexibility, and strong leadership under pressure.

Joined the company initially as an assistant to the General Manager, but quickly demonstrated strong coordination, communication, and project management skills, which led to taking a central role in managing research operations across the company. I became the key link between field teams, data collectors, analysts, management, and clients, ensuring smooth communication and workflow across multiple projects simultaneously. During my time in the role, I successfully coordinated and supervised a variety of quantitative and qualitative research projects, including field surveys, customer insights studies, and market analysis projects with different operational structures and requirements. I contributed to improving project organization, maintaining high execution accuracy, meeting deadlines efficiently, and supporting the successful delivery of several projects in a fast-paced marketing and research environment.