Yara Mehdi

Built and led the Holdings design function, defining visual
standards, design systems, and creative direction across
business units.
Managed and mentored a cross-functional design team,
ensuring high-quality, consistent execution across al l outputs.
Led brand audits and developed a unified brand book to
standardize visual identity across the group.
Oversaw design delivery across digital, print, corporate, and
environmental applications.
Directed website redesigns with a strong focus on UX, visual
hierarchy, and multilingual design systems.
Established design workflows, asset management, and quality
control processes to improve efficiency and consistency.
Supported marketing campaigns by translating strategy into
strong visual concepts and executions.
Collaborated with marketing stakeholders to ensure design
aligned with campaign goals and brand positioning.

Defined and led the visual direction and creative vision for CME
across brand and campaign work.
Developed and maintained CMEs brand identity, ensuring
consistency across al l visual outputs.
Conceptualized creative ideas and translated strategy into
strong visual systems and executions.
Reviewed, guided, and approved design, artwork, photography,
and video deliverables.
Col laborated with clients and internal teams to shape creative
approaches, styles, and outcomes.
Directed art for video shoots and visual productions, from
concept to execution.
Coordinated with marketing and creative teams to align visual
work with campaign objectives.
Presented concepts and creative work to clients and
stakeholders for approval.

Led the visual direction for ESG, sustainability, and corporate
communications in alignment with BNP Paribas global brand
guidelines.
Translated complex financial, CSR, and sustainability topics into
clear, engaging visual narratives.
Col laborated with Marketing, HR, CSR, and Communications
teams to develop consistent, high-quality creative assets.
Art-directed corporate reports, pitch decks, and executive
presentations for senior leadership.
Reviewed and guided design work to ensure visual consistency,
clarity, and brand compliance across outputs.
Improved efficiency through the use of design templates and
visual standards across departments.

Created campaigns and visuals for product marketing and
concerts.
Used user data to develop creative tailored to music audiences.

Design output across various product streams.
Provide conceptual and creative input in gaming industry design
and marketing initiatives.
Give team feedback and perform proof checking.

Social Media