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Yara Mesallam, Marketing Lead

Yara Mesallam

Marketing Lead·BTC

Saudi Arabia

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 5 years, 10 months

Marketing Lead

December 2020 - Present

BTC

Riyadh, Saudi Arabia

December 2020 - Present

- Develop, Implement and manage social media strategy.
-Define most social media KPIs.
-Manage and oversee social media content.
-Collaborate with marketing, sales, and product development team.
-Track and analyze SEO.
-Oversee and upload website content.
-Dealing and handling Marketing and Media agencies.
-Creating necessary brochures content for the company.
-Oversee advertisements analysis and performance.
-Maintaining the website and updating content.
-Dealing with web developers for website.
Company industry:
IT Services
Job role:
Marketing and PR

Digital Marketing Intern

June 2019 - June 2019

OGTech

Cairo, Egypt

June 2019 - June 2019

-Planning and preparing online marketing materials.
-Assisted the marketing team in all marketing activities.
-Generated new ideas and built their marketing plan.
-Wrote marketing material content.
-Held telephone surveys.
Company industry:
IT Services
Job role:
Marketing and PR

Digital Marketing Intern

October 2018 - November 2018

MyPoints Marketing Consultancy

Cairo, Egypt

October 2018 - November 2018

Prepared reports for the marketing team.
Modified existing ideas and assess them.
Held online surveys.
Company industry:
Marketing
Job role:
Marketing and PR

Education

Badr University In Cairo

July 2020

July 2020

Bachelor's degree, Business And Marketing

Egypt

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

- Ranked first in my major -Graduation thesis about "Factors Affecting Customer Intention to Use Smartphone Applications “An Applied Study on Ride-Sharing Applications in Egypt"". Related Course Work: Consumer Behavior. Service Marketing. Distribution Channels. Marketing Research. Promotion and Advertising.

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
HubSpot| Social Media Certification
Jan 2021 - Feb 2023
HubSpot| Digital Advertising Certification
Feb 2021 - Mar 2022
Show credentials
Google Ads Apps Certification
Feb 2021 - Feb 2022
Google Ads Search Certification
Oct 2020 - Oct 2021
Google Ads Display Certification
Nov 2020 - Nov 2021
Advanced Google Analytics
Dec 2020 - Dec 2023
Show credentials
Google| The Fundamentals of Digital Marketing
Apr 2020
Show credentials
Youtube Masterclass - Udemy
Jan 2020
Digital Marketing Masterclass
Oct 2020
Udacity| Web Development Challenger Track
Jan 2021
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Udacity | Nanodegree in Advanced Digital Marketing
Feb 2021
Show credentials