ياسر نزال

- Led end-to-end UX/UI strategy for enterprise and consumer-facing applications, ensuring alignment with business goals and user needs.
- Defined information architecture, wireframes, prototypes, and user flows to optimize customer journeys.
- Established design systems and guidelines to standardize UX across multiple platforms.
- Collaborated with developers, product managers, and stakeholders to translate business requirements into high-quality designs.
- Conducted user research, usability testing, and data-driven design iterations to improve engagement and conversion rates.
- Mentored and trained junior designers, fostering a culture of continuous improvement and innovation.

Main Mission:
Responsible for the user experience towards the marketing and technical teams, and in charge of user interface design for all assets.

Which includes the following key accountabilities:
- Design and deliver wireframes, prototypes, style guides and user flows
- Gathering and evaluating user requirements, in collaboration with product managers and engineers
- Creating personas and scenarios through user research
- Making deliberate design decisions and translate any user-experience journey into a smooth and intuitive interaction
- Make strategic design and user-experience decisions related to core, and new, functions and features
- Take a user-centered design approach, test and iterate designs
- Establish and promote design guidelines, best practices and standards
- Conducting UI testing for all visual designs in all platforms

Working as Lead UI/UX Designer, CUA and Creative Director of MEC - Qatar: a brilliant collective of highly skilled and extremely imaginative designers.

My mission is to connect the core of your brand to the heart of your consumers.

Masters in Branding, UX Consultant, Websites/Apps UI Design, and Motion Graphics, we earned an exceptional reputation in the Middle East and abroad for creating unique visual identities and top-notch digital experiences that enabled our clients to realize their potential and become increasingly relevant in their market.

I believe that no horizon can confine our imagination as no limit should restrict your growth, so I would be pleased to put our creativity at your service and commit our present to your future.

Designing Website، Mobile Apps and Web Application in UI/UX design in professional way that the user can use it easy way.

Projects:

1- Application Design for (Xceeders Employee System) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
2- Government Application Design for (Federal Customs Authority) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
3- Government Application Design for (Manama 2015) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
4- Design Mobile Application for (Civil Defense General Command) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
5- Design Mobile Applecation for (UAE Ministry Of Finance) on different Platform Andriod and Windows in UAE - Abu Dhabi.
6- Design Mobile Applecation for (National Qualifications Authority) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
7- Design Mobile Applecation for (Qatar Muntajat) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.

Branding Identity to UI/UX Designer (Website، Mobile Apps، Web Application, and TV Smart Application) to Good Knowledge with (HTML5 & CSS3) to Social Media Marketing Specialist and Good Knowledge of (SEO) to Good Knowledge with QA, and Good Knowledge with Business Analysis.

Certified Usability Analyst (CUA) form HFI

Responsible for designing enterprise web solutions, mobile apps,
web apps and brand identity. Lead multiple UX/UI design efforts for
various CRM platforms, web solutions, as well as mobile applications
and brand identity designs for various in-house projects and clients.
Domain experiences include: Real Estate, Services, and non-profits.
Projects:
1-  Design Project HOUCED:
     a)   Branding for (HOUCED).
     b)   Application Mobile Design for (HOUCED).
     c)   Webiste Design for (HOUCED).
     d)   CRM Dashboard System for (HOUCED).
2-  Design Project Ferrari Estimates:
     a)   Application Mobile for (Pro. Ferrari Estimates).
     b)   Webiste Design for (Pro. Ferrari Estimates).
     c)   CRM Dashboard System for (Pro. Ferrari Estimates).

I worked at Kayan Web Design as a Senior Graphic Design in the beginning, and i working on different job like Motion Graphic and UI Web Design, and also on Corporate Identity as well.