Yaser Nazzal, Product Experience & Design Manager/Lead (Hybrid)

Yaser Nazzal

Product Experience & Design Manager/Lead (Hybrid)

Publicis Sapient

Location
Jordan - Amman
Education
Master's degree, MA Illustration and Animation
Experience
12 years, 4 Months

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Work Experience

Total years of experience :12 years, 4 Months

Product Experience & Design Manager/Lead (Hybrid) at Publicis Sapient
  • United Arab Emirates - Dubai
  • My current job since August 2019

- Act as the user advocate during the development process, offering implementation suggestions from a user perspective and ensuring adherence to best practices and standards in user interface design
- Understanding business goals, user needs, technical specifications, and constraints to define problems and find the best design solutions.
- Define information architecture, and navigation model for the project, creating mockups, prototypes, user flows, personas, and low/high fidelity prototypes
- Translating wireframes into exciting and compelling visual designs with a user interface best practices and standards
- Communicate and envision concepts and ideas to team members, stakeholders, and clients
- Execute all visual design stages from concept to final hand-off to engineering
- Establish and promote design guidelines, best practices, and standards
- Recommend best approaches for implementation of user experience.
- Lead through rapidly evolving requirements, including multiple projects with dependencies on other internal teams
- Help the team explore a variety of design directions, analyzing the pros and cons of each
- Conduct and participate in design reviews with a range of stakeholders across the corporate
- Create a design system component to be used by the whole team.
- Grow and help develop junior staff to sharpen their skills
- Review designs with junior designers and support the development team.
working in an Agile/Scrum development process..

Lead (UI/UX - Graphic Design) at Equiti Group Limited Jordan
  • Jordan - Amman
  • August 2018 to September 2018

Main Mission:
Responsible for the user experience towards the marketing and technical teams, and in charge of user interface design for all assets.

Which includes the following key accountabilities:
- Design and deliver wireframes, prototypes, style guides and user flows
- Gathering and evaluating user requirements, in collaboration with product managers and engineers
- Creating personas and scenarios through user research
- Making deliberate design decisions and translate any user-experience journey into a smooth and intuitive interaction
- Make strategic design and user-experience decisions related to core, and new, functions and features
- Take a user-centered design approach, test and iterate designs
- Establish and promote design guidelines, best practices and standards
- Conducting UI testing for all visual designs in all platforms

Senior UI/UX Design at Ministry of Economy and Commerce (MEC-Qatar)
  • Qatar - Doha
  • November 2015 to May 2018

Working as Lead UI/UX Designer, CUA and Creative Director of MEC - Qatar: a brilliant collective of highly skilled and extremely imaginative designers.

My mission is to connect the core of your brand to the heart of your consumers.

Masters in Branding, UX Consultant, Websites/Apps UI Design, and Motion Graphics, we earned an exceptional reputation in the Middle East and abroad for creating unique visual identities and top-notch digital experiences that enabled our clients to realize their potential and become increasingly relevant in their market.

I believe that no horizon can confine our imagination as no limit should restrict your growth, so I would be pleased to put our creativity at your service and commit our present to your future.

Lead UI/UX Design - CUA at Xceeders-PS Company
  • Jordan - Amman
  • August 2013 to August 2016

Designing Website، Mobile Apps and Web Application in UI/UX design in professional way that the user can use it easy way.

Projects:

1- Application Design for (Xceeders Employee System) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
2- Government Application Design for (Federal Customs Authority) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
3- Government Application Design for (Manama 2015) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
4- Design Mobile Application for (Civil Defense General Command) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
5- Design Mobile Applecation for (UAE Ministry Of Finance) on different Platform Andriod and Windows in UAE - Abu Dhabi.
6- Design Mobile Applecation for (National Qualifications Authority) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.
7- Design Mobile Applecation for (Qatar Muntajat) on different Platform Andriod, IOS and Windows in UAE - Abu Dhabi.

Senior UI/UX Designer - CUA at Global One
  • Jordan - Amman
  • February 2013 to September 2015

Branding Identity to UI/UX Designer (Website، Mobile Apps، Web Application, and TV Smart Application) to Good Knowledge with (HTML5 & CSS3) to Social Media Marketing Specialist and Good Knowledge of (SEO) to Good Knowledge with QA, and Good Knowledge with Business Analysis.

Certified Usability Analyst (CUA) form HFI

Senior UI/UX Designer - CUA at EA3 Solutions
  • American Samoa
  • July 2013 to June 2015

Responsible for designing enterprise web solutions, mobile apps,
web apps and brand identity. Lead multiple UX/UI design efforts for
various CRM platforms, web solutions, as well as mobile applications
and brand identity designs for various in-house projects and clients.
Domain experiences include: Real Estate, Services, and non-profits.
Projects:
1-  Design Project HOUCED:
     a)   Branding for (HOUCED).
     b)   Application Mobile Design for (HOUCED).
     c)   Webiste Design for (HOUCED).
     d)   CRM Dashboard System for (HOUCED).
2-  Design Project Ferrari Estimates:
     a)   Application Mobile for (Pro. Ferrari Estimates).
     b)   Webiste Design for (Pro. Ferrari Estimates).
     c)   CRM Dashboard System for (Pro. Ferrari Estimates).

Senior Designer - CUA at Bench Mark
  • United Arab Emirates - Abu Dhabi
  • November 2014 to January 2015

Branding, Websites and Mobile Apps in UI/UX design in professional way that the user can use it easy way during 3 Months.

Projects:

1- Fully Corporate Identity for (Bench Mark) in UAE - Abu Dhabi.
2- Branding for Company called (Al-Manakh) in UAE - Abu Dhabi.
3- Medical Branding and Design Website and Application for (Remax Medical Crenter RFP) in UAE - Abu Dhabi.
4- Government Website Design in SharePoint 2013 Design for (Adu Duabi Accountability Authority) in UAE - Abu Dhabi.
5- Government Website Design for (The National Rehabilitation Center) in UAE - Abu Dhabi.

Senior UI/UX Designer - CUA at Blue Kangaroo (aka ChoozOn Corporation)
  • Jordan - Amman
  • September 2014 to January 2015

UI/UX Design a Websites, Mobile Apps for Andriod and IOS, Phablet to Tablet Applications to QA Testing and Business Analysis during 3 Months.

Senior UI/UX Designer - CUA at Smart Apps Company
  • Jordan - Amman
  • February 2014 to May 2014

UI/UX Designer and Tester for E-learning Tablet Application for IAA school with partnership with Samsung.

Graphic Designer at kayanwe bdesign
  • Jordan - Amman
  • February 2011 to February 2013

I worked at Kayan Web Design as a Senior Graphic Design in the beginning, and i working on different job like Motion Graphic and UI Web Design, and also on Corporate Identity as well.

Education

Master's degree, MA Illustration and Animation
  • at Coventry Uni.
  • September 2010

MA Illustration and Animation

Bachelor's degree, BA in Graphic Design
  • at Applied Science Private University (ASU)
  • July 2009

Specialties & Skills

Motion Graphics
User Interface Design
Graphic Identity
User Experience
Digital Marketing
After Effect CS5
Illustrator CS5
Photography
InDesign CS5
Photoshop CS5
UI Web Design
Graphic Designer
Motion Graphic
Visual Communication
Corporate Identity
Vector Illustration
UI/UX Design (Website & Mobile Apps)
Knowledge of (SEC)
Social Media Marketing Specialist
Web Design
Usability Analyses Design
Illustration
Sketch app

Languages

English
Intermediate
Arabic
Expert

Training and Certifications

Certified Usability Analyst (CUA), FHI in Dubia -USA. (Certificate)
Date Attended:
October 2014
Valid Until:
November 2014
Film Making (Training)
Training Institute:
SAE Jordan
Date Attended:
January 2012

Hobbies

  • My Interest
    Drawing, Mountain Climbing, Watching a lot of Animation Movies and Photography, Non Smoking, and I have driver license, References available upon request.