Executive Manager - Products & Segments
Gulf Bank
Total years of experience :26 years, 4 Months
Re-align all segment packages as per the local market.
Reviewed and amended all internal product policies.
Review and compare segment packages to local market offerings.
Processes re-map to provide to after sales servicing and customer support.
Products re-vamp and re-launch to ensure a high sales momentum at all times.
Research to create products that cater to the bank’s customer base and needs as per the set value propositions of Segments / Products.
Manage all segment related internal / external communication.
Define actual yearly segment market sizing and derive acquisition targets.
Set yearly segments budgets and sales targets.
Quarterly target achievement measurements / KPIs and strategy assessments.
Manage 3 product portfolios (Kuwaiti Salaries / New Recruits / Expat Salaries)
Manage special company created product bundles / package.
Reviewed and amended all internal product policies.
Analyzed the liabilities portfolio prior to the bank’s Islamic conversion to assess migration of customers to other local banks.
Handled all research pertaining to all local bank products.
Put together Cost / Benefit analysis and product feasibilities.
Created a one of a kind Islamic deposit where customer’s would be able to get a profit rate before committing to the deposit.
Coordinated with various departments on developing the required system to cater to different bank products.
Handled various marketing campaigns and sales initiatives to increase liabilities balances and customer acquisitions.
Designed creatives for product advertising, brochures, and posters.
Handled post development User Acceptance Testing sessions along with all system bug related problems and fixes.
Developed and amended products.
Set media plans and different marketing strategies.
Increased sales through different sales channels.
Analyzed customer data for product feasibility studies.
Handled B Surprizes Account, Al Thuraya Account and VIP program.
Set yearly product budgets, advertising budgets, and sales targets.
Coordinate with various departments on new product launches and fixes.
Managing daily sales report and branch balance fluctuations for accounts.
Working with media booking agencies and advertising / creative agencies.
Daily monitoring of local newspapers.
Organizing of public events / draws.
Working with Ministry of Commerce & Industry on product licenses and investment funds.
Working with the Central Bank on getting necessary product and investment funds approved.
Structured and Established Funds.
Liaison with The Central Bank of Kuwait and Ministry of Commerce & Industry.
Design and meet with ad agencies.
Setting media plans with media booking agencies.
Coordinate with various departments during product launches.
Keeping track and assessing funds expenditures.
In charge of funds sales incentive program for staff.
Performed research on all local Funds and Fund Managers.
Developed a monthly report on all local funds performance.
A member of Product Development Committee - in charge of filtering all 3rd party products.
Handled various products such as Al Jawhara Account, Watani Gifts, College education Account, Ajial Account, and Travel Safe program.
Designed marketing plans, advertising budgets, advertising campaigns, and product packaging.
Held training workshops for branch managers and in-branch training for staff.
Analyzed trends and sales figures on a daily basis and on a monthly basis.
Performed market analysis, demand analysis, and research on other existing bank competitors.
Handled new customer account acquisitions and customer relations.
Responsible for Kids Rewards Program (issuance).
