Heba Ali

August 2019- Present Marketing & Social media Manager - Beautique cosmetics intl. (Kuwait/Dubai), Toni&Guy salons (Kuwait/Oman /Qatar)

• Develop strategies and tactics to get company’s word out.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Work with a variety of organic and paid acquisition channels like content creation, content creation, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for social media that attracts and converts targeted groups into customers.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Responsible of the growth of inbound sales channels.
• Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brands identity.
• Ability to turn creative ideas into effective advertising projects.
• Ability to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

• Handling social media accounts in terms of posting, replying, collecting feedback and use it improve performance.
• Ability to stimulate paid promotions in the most effective way to boost sales.
• Handle daily content across company channels.
• Expand company social media presence into new channels.
• Coordinating with social media partners, influencers for ads and set schedule.
• Work with company graphic designer to plan, create posts and campaigns.
• Ensure that the company's website is being updated in terms of products uploaded and banners.
• Responsible for the assurance of high-quality content and customer-facing communication on digital properties.
• Develop the communication guidelines for digital content style guides for the different touch points and channels (including website, mobile app, banners, newsletters, social media, and others).
• Increase customer engagement, loyalty and lifetime value through personalized content delivery on digital platforms.
• Adopt content creation strategies to improve the customer experience and increase customer loyalty and retention.
• Create, manage and adapt existing and new customer segmentation strategies to attract and retain valuable customer segments.
• Analyze reports to draw conclusions on effectiveness of messaging and build on the results.

Develop and manage digital marketing campaigns

Oversee a social media strategy

Manage and maintain the organisation’s website(s)

Write and optimise content for the website and social networking accounts such as Facebook and Twitter

Track and analyse website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
Continually work on the Search Engine Optimization of the website(s)

Fix any errors or bugs in online content

Edit and post videos, podcasts and audio content to online sites

Arrange webinars and webcasts

Create online banner adverts and oversee pay per click (PPC) ad management

Write copy for email marketing campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Work on printed material to supplement online products

Attend product launches and networking events

Developing the marketing  strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities.
Overseeing the company's marketing budget.

Taking care of merchant's daily requests of POS and payment solutions .

Taking care of daily operations and client's requests of account opening, credit card and loan issuance.