Yash Lakra

• Global market research on Agro & FMCG commodities (Palm Oil, Rice, Coffee, Tea). Pipeline generation of 21 suppliers & 14 buyers in Africa, Middle East, Iran, Turkey and drove market development.
• Researched on coffee/rice varieties, Palm Oil trends, and sourced Black Tea from Tanzania, Uganda & Vietnam. Executed first Sudan Tea trade, 960K worth deal closure and delivered between 18% to 26% profit margins.
• Appointed 4 distributors, constructed sales strategies for repeat & high-volume orders for Private Label FMCG product in Dar es Salaam east region ensuring trade under exclusive contract.
• Optimized commodity sourcing strategies, achieving average revenue growth from earlier 5% to 12%, strengthened FMCG portfolio through sustainable, reliable supplier partnerships.
• Monitored geopolitical updates globally to identify trade opportunities such as for Black Tea & Rice shortage, mitigate risks, and set up international business strategy.

• Led a team of 13 processing officers and streamlined operations to enhance customer satisfaction.
• CRM optimization for reducing task redundancy and automating workflows.
• Driven the recruitment process for sales department and onboarded the top talent from the market.
• Resolved 30+ critical client issues, providing appropriate solution within due time.
• Responsible for managing and nurturing leads, cold calling, engaging with prospective clients, and successfully closing sales.
• Worked on social media & content creation (Canva) for company media platforms & ran marketing campaigns.

• SaaS seller central growth in India, partnered with 40+ top FMCG & F&B brands and generated 2.1 million in revenue.
• Led a team of 140+ members on ground, overseeing recruitment, attrition, training, and weekly performance audit.
• Achieved 168% of my annual target, which was the highest performance nationwide by building strong team and trust.
• Increased employee engagement and reduced attrition by running incentive programs.
• Enforced strict sales audits and KYC compliance, keeping my error ratio below

• Led the HORECA expansion of Coffee & Tea vending machines for corporate and SME clients in the Mumbai
region through go-to- market strategy.
• Through client visits & product demo, grew client base from 450 to 630 within a year. Increasing a 30% growth .
• Consistently achieved top sales performance in the region and revenue growth from 2.8 Million to 4.6 Million .
• Worked on sales forecasting to accurately predict monthly & quarterly demand to manage the primary supply
ratios, ensuring consistent product availability for clients.
• Enhanced customer experience by resolving client concerns and conducted monthly feedback sessions .
• Utilized regular feedback to drive cross-selling efforts, leading to a 12% increase in the total average order value.

• Expanded stationery Ball pen business into Algeria through market research and identifying buyers.
• Attended trade events, built business relationships, and promoted promotional activities in business.
• Onboarded new buyer from Algeria to establish a reliable distribution network in Algeria.
• Customized package designing based on country regulatory and buyer requirements.
• Exported trade worth 4.7 million to Algeria & Iran.
• Organized ATL and BTL marketing campaigns with regional partners to support sales.