Communication Specialist
Red Bull
Total years of experience :10 years, 5 Months
• Established a media network (personal relationships) in all relevant fields for Red Bull and compiled it into a detailed database, be it to support the national communication targets and business plan goals, as well as to support the international Red Bull Media House program (content developer, long format production, media houses, etc)
• Identified, met and concluded partnerships with key media outlets.
• Supported the Marketing Manager in the development of a target-oriented, well-balanced annual communication plan that serves the local business needs best.
• Worked closely with the Production Manager, in absence of a production manager, I produced locally but also internationally relevant top quality content and act as executive producers for their projects. In absence of a Production Manager, I ensured “Rights Clearance of Media Content”, collected all media relevant contracts and coordinated overall rights clearance for all local productions to guarantee full exploitation on all Red Bull Channels and international distribution with the aim to reach more eyes and increase revenues. I planned and produced locally relevant content for usage on redbull.com.
• Distributed customized local content nationally to the appropriate media outlets in print, web, TV and radio supporting the own channel needs and strategies.
• In absence of a Production Manager, I acted as a content developer and collector for the Red Bull Media House, feeding requested information plus finalized editorially valuable productions (moving images, audio, stills) into the global Red Bull Content Pool in time, according to its technical specifications and kept all relevant materials updated
• Monitored the quality and quantity of the generated results to fine-tune future approaches in addition to monitoring and assessing negative coverage.
• Composed various types of articles in different sections including: beauty, health, travel, fashion, book reviews, restaurant reviews and horoscopes.
• Conducted interviews with local and international figures.
• Attended local and regional events.
• Proof-read the magazine content’s grammar, spelling and style.
• Edited incoming PR material.
• Assisted the production and creative team in carrying a smooth/creative production.
• Conducted and supervised photo and video shoots, briefing, liaising with the models, sponsors and photography team.
• Handled the magazine’s social media accounts.
• Supervised working of editorial staff and freelancers in work.
• Worked closely with clients and handled their press releases and articles.
• Translated articles from English to Arabic and from Arabic to English.
• Coordinated with writers and editors and conceived stories ideas for the magazine and other online blogs.
• Assisted production team in carrying a smooth flow of production.
• Observed editorial processes as well as design and recommended changes to improve its efficiency.
• Developed editorial calendar and prepared department budget to be followed.
• Oversaw entire editorial process from creation of ideas to the final illustration of pages.
• Wrote stories, reviewed and developed content as required.
• Monitored social media sites of the organization.
• Coordinated with various teams and developed editorial style and standards.
• Involved in selection and improvement of graphics, artistic illustration and production of the magazine pages, cover page and advertisement materials.
• Monitored multiple databases to keep track of the magazine's circulation.
• Performed competitive analysis to make recommendations for future publication growth.
• Created the zero edition of a fashion oriented magazine.