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Yasmine El Shishiny, Market Research Manager

Yasmine El Shishiny

Market Research Manager·GfK Egypt

Egypt

Bachelor's degree, Business Administration

Work experience

Total years of experience: 10 years, 3 months

Market Research Manager

July 1998 - September 2008

GfK Egypt

Cairo, Egypt

July 1998 - September 2008

•Managing research projects in the Middle East, mainly in Egypt, with hands on research experience and good market knowledge in diversified sectors including : confectionary, household cleaning, personal care, real estate, banking, automotive, telecommunications, donor organizations, …etc.

•Managing multi-country projects with respect to the “telecommunication”, "Automotive sector", "FMCGs" in a number of Middle-Eastern countries (Morocco, Algeria, Tunisia, Syria, Kuwait, UAE, KSA, Qatar, …)

•Key Account Manager for top-tier multinational clients in Egypt: Mobinil (6 years), Mercedes (4 years) and Master Foods (2 years).

•Supervising the execution of the projects for the whole research team (11 people): Qualitative team, Banking team, Automotive team, FMCG team and secondary data collection team.
Company industry:
Business Consultancy Services
Job role:
Research and Development

Education

Ain Shams University, Faculty of commerce, English section

June 1998

June 1998

Bachelor's degree, Business Administration

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

•Managing Market Research & Customers insights Function within the Marketing dept. •Supervising the execution of the projects, both internal & external projects for the whole research team (7 people): SPSS & analysis team, Tele-survey team and Research Team. •Supervising the external Research agencies to ensure quality & accuracy of data collected & provided to Mobinil Top management. •Support all other functions with research findings, customers Insights & recommendations, mainly marketing, sales, Planning & Strategies, Customer service and Communication depts.

Skills

Multitasking
Expert
Multitasking
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Client Service
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Client Service
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Supplier Management
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Supplier Management
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Team Spirit
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Team Spirit
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Quantitative Research
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Quantitative Research
Expert
Multitasking
Expert
Multitasking
Expert
Client Service
Expert
Client Service
Expert
Supplier Management
Expert
Supplier Management
Expert
Team Spirit
Expert
Team Spirit
Expert
Quantitative Research
Expert
Quantitative Research
Expert

Languages

English
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