Yasmine Gendy

Negotiated and closed high-value deals with key stakeholders, contributing to a 20% boost in quarterly profits.
Identified and secured new business opportunities through market research and networking, expanding the client base by
30%.
Led and mentored a team of junior sales professionals, fostering a high-performance culture and achieving team sales
targets consistently.
Utilized CRM tools to track sales activities, manage customer relationships and generate detailed sales reports for senior
management.

Orchestrated social media campaigns to promote events, increasing brand visibility and engagement by tailoring
messaging to target audiences.
Ensured website's functionality, security and UX performance using web analytics tools, strong attention to detail and creative thinking. Planned multi-tiered, global events to help grow brand awareness and consideration within targeted audiences.

Events worked List include:
• TLC London Marathon 2022, 2023 (50, 000+ attendees)
• DJISMUN, AISJMUN, BISJMUN, AUSharjahMUN, SOTONMUN
• BeActive day, Women in Sports, Hands in Humanities, Open and Visit days, Winter Family day, etc.
• Abbott corporate events
• Reading/Leeds Festival
• SUSU Society Fair
• Reading Festival with Hotbox Events and Oxfam
• Primary Care Network (PCN)
• RCN Conference
• Enactus Southampton Fundraiser
• Annual Sales Conferences (at least 1 week long)
• Self-empowerment Day
• Graduations for schools and universities
• Women in Sports Festival
• Enactus fundraiser events

• Collaborated with Senate members to develop and implement strategic plans that aligned with the Union's goals, enhancing student engagement and satisfaction.
• Chaired monthly Senate meetings, ensuring orderly conduct, adherence to the agenda, and effective decision-making on key student issues.
• Participated in budget planning and financial oversight, ensuring transparent and responsible use of Union funds.

• Collaborated with Senate members to develop and implement strategic plans that aligned with the Union's goals, enhancing student engagement and satisfaction.
• Chaired monthly Senate meetings, ensuring orderly conduct, adherence to the agenda, and effective decision-making on key student issues.
• Participated in budget planning and financial oversight, ensuring transparent and responsible use of Union funds.

• Conducted market research to identify emerging trends, providing actionable insights that informed content development and digital marketing strategies.
• Develop, design, and execute engagement tactics, event promotion, content, and marketing strategies for digital, in-person, and hybrid events, including providing on-site support for high-profile events.

Led the planning and implementation of projects for B2C and B2B brands, ensuring timely completion within budget.
Coordinated a diverse team of 50+ resources, including both internal and external stakeholders, resulting in a 30% increase in project efficiency.
Secured long-term accounts with Sainsburys, Boots and Superdrug through targeted sales strategies and personalized engagement, boosting brand presence.
Developed and executed strategic marketing plans ranging from SEO to influencer and social media marketing that enhanced brand visibility and engagement.
Communicated project status, identified risks and devised mitigation plans, earning stakeholder satisfaction.
Collaborated with cross-functional teams (e.g., legal, design agencies) to ensure assets and operations are compliant, accurate and following brand guidelines and FMCGs & FSMPs regulations.

• Delivered effective paid and organic campaigns across a wide range of channels, working with a media agency to refine and optimise campaign activity.
• Implemented CRM systems to streamline event attendee data collection, analysis and segmentation.
• Carried out A/B testing for email campaigns to optimise open rates, clickthrough rates, and conversion rates.

• Developed and implemented HR policies and procedures to support organisational growth.
• Coordinated with leadership to address employee concerns and promote a positive work environment.
• Managed the full recruitment process, from initial contact to enrolment.