Senior Digital marketing specialist and Arabic Content Lead
SEO Sherpa
Total years of experience :14 years, 8 Months
• Prepare conversion-based copy in Arabic and English for various e-commerce, fintech, and healthcare brands
• Conduct keyword research to create a proper keyword and content strategy for website optimization and better ranking
• Collaborate with other SEO specialists, account managers, technical SEO specialists, and developers to implement and optimize clients websites and apps
• Brainstorm new creative ideas to drive more sales to brands through content, along with the needed reports and insights to support their organic and (PPC) paid campaigns
• Develop a comprehensive CRO and UX plans to direct clients towards missed conversion opportunities and better user experience journeys
• Edit produced content to ensure the highest quality and brands tone of voice maintained
Leading and mentoring a series of digital marketing and content courses.
• Prepared a rich and relatable keyword and content strategy for brand communication on various social media platforms
• Built and managed vivid content calendar for Catalyst Growth Coach social media accounts (Instagram and LinkedIn) to generate brand awareness and engagement
• Crafted well-developed, compelling, and true-to-the-brand identity scriptwriting for the new YouTube Podcast launched in early 2022
• Craft well-written, compelling content to for Tarjamas Clients
• Provide translation and localization services to various brands
• Produce neutral content writing for Wikipedia projects
• Built and managed rich content calendar for Regard Tang Coaching Instagram account to grow the fanbase and increase the engagement rate
• Crafted well-researched and compelling blog posts and one minute-read SEO-friendly articles for the monthly newsletter to add more value and spread awareness about burnout, work-life balance, and self-acceptance
• Developed new creative ideas to be used on the brand social media accounts and SEM campaigns (PPC/Google ads and Meta ads) such as highly engaging carousels with powerful or helpful tips supporting Regards mission as an empowerment/life coach
• Implemented and managed PPC ads and paid social media campaigns to guarantee positive ROI
Teaching Experience
• Created strong SEO-friendly blog posts in English to launch The Bold Cos Blog to boost the brand loyalty and audience engagement with the brand while supporting generating more traffic to the e-commerce website
• Crafted well-written, engaging content for the LinkedIn Page to increase the fan base
• Supported all B2B efforts in terms of email marketing, sales copy, newsletters, and presentations
• Crafted well-written content to document PMOs work on key international projects
• Produced various op-eds, speeches, and press releases in English and Arabic
• Provided translation and localization for reports and important articles
• Produced high-quality reports and creative content messages about PMOs work
• Collaborated with designers and digital marketers to produce new ideas for the gated and paid campaigns
• Led all the Styli brand communication activities across multiple functions and various media channels in Arabic & English
• Crafted effective communication messages and copy for stylishop.com website, social media platforms, push notifications and newsletters, social media paid ads in Arabic and English
• Edited and conceptualized captivating video content to increase the brands engagement rate
• Created diverse digital on-screen copy for the mobile site and application (UI/UX copywriting), as well as all CRM related activities (push notifications, newsletters, SMSs, & Shukran App Messages)
• Assisted in crafting communication strategies and messages with the Head of branding and communication
• Assisted all the marketing, product design, and operation teams with all the needed brand assets to maintain brand identity and image
• Used the relevant dialect in writing for a particular region while maintaining the brand identity
• Provided marketing plans within key S.M.A.R.T objectives
• Created original content (online and printed) for the companys clients on social media platforms and websites
• Developed, edited, and proofread strong copies for marketing e-mails, ads, landing pages, social media posts, brochures, & letters
• Crafted and maintained brand guidelines for the StartupLex and its clients in Fintech, Banking, Government, and Financial services industries
• Guided the day-to-day activities for the marketing team
• Developed brand and communication strategy for the StartupLex and its clients
• Crafted & developed different copywriting and digital communication plans for brands in entertainment, Fintech, and F&B industries, such as Rotana Classic & Khalijia, Vinni Cafe and Deli, Sizzler Egypt, Stacked, Coffeeholics, DoPay, Money Fellows, and Flat6Labs
• Led a small team of social media specialists & copywriters
• Created original copywriting contents for banner ads and social media campaigns for Coffeeholics opening in November 2018
• Created and edited videos for our social media channels
• Tailored customized communication plans for the companys digital presence & updated its tone of voice, brand manual, and company profile
• Crafted a monthly content calendar with original content in Arabic & English for with associated design concepts for Facebook and Instagram platforms for the company and its clients
• Created Brands manual and PR guidelines to be used in marketing activities
• Shaped different content strategies for CTV website categories and composed well-defined guidelines to allow for a smooth workflow for the whole content marketing team
• Orchestrated KPIs and daily, weekly, monthly target for the team
• Maximized the total team productivity by 50% in 2 months and by 70% in the following months
• Sustained the high results and the high monthly target of producing 6000 products by providing guidance and mentorship to the whole team of copywriters, translators, and web content assistants
• Reviewed, proofread, and edited over 200 products per day
• Crafted original copywriting and creative contents on various social media platforms for diverse brands, such as TLC Arabia, Discovery network, 1M Arab Coders, and Fatafeet in Arabic and/or English
• Authored original blog posts in Arabic and English for different brands
• Created authentic copywriting contents and video scripts for brands, such as Cake Boss and Top Chef to be utilized in ad campaigns on social media platforms; Instagram and Facebook.
• Increased the media outreach locally and internationally by 20% during the first 3 months and maintained its growth gradually after that point
• Boosted the brand awareness through print and online media platforms in Egypt by 20% during the first 6 months
• Crafted a new media outreach strategy for Tunisia, Morocco, and Jordan due to the expansion plan of 2017
• Produced original creative content and press releases about each challenges round in Arabic and English and conceptualized the artwork associated with them for various social media platforms and the companys website
• Evaluated and analyzed the companys social media and digital presence through web and google analytics to suggest progressive directions
• Produced copywriting content to call for new challenges in Arabic and English on the website and social media platforms
Wrote and translated up to10 different original contents daily for the company’s website and blog using WordPress
Provided original copywriting and creative content with art work concepts for several clients’ accounts and websites
Directed small team of writers & designers, edited their work, and provided feedback to them all through WordPress
Edited and proofread case studies, white papers, projects proposals, and web contents
Assisted in planning pricing strategies for digital marketing services of Marketing.limited Group
Reporting on various topics and developing different articles for the print and digital UT newspaper.
Summarized and localized 15 business books in the first month, and raised it by 5 books in the following months
Corrected manuscripts and writing articles and researched the work of several authors to be included
Wrote, proofread, and edited online content for social media channels
Assisted in assessing manuscripts and art direction of publications to make recommendations to senior editorial staff
Wrote New stories/articles dedicated to women lifestyle, health, and fashion in Arabic and English
Edited, proofread, and translated content provided by other writers and contributers
Built relationships with fashion and lifestyle industry leading companies to be featured with the magazine, in addition to coordinating and planning with them for important fashion events
Founded the call center team while assisting other departments in their presentations and recruitment process
Aided the Marketing department setting SM strategies for the new product launching
Was working at Du project (Du is a telecommunication company located in UAE)
I was responsible for telemarketing, handling customers complaints, monitoring their interactions on various social media platforms, replying to their frequent questions, and planning and organizing events as part of promotional marketing for the company.
I was responsible for telemarketing, marketing coordination for the company, handling data of clients through excel and google documents, and doing some admin work when needed.
I was using CRM to handle customers interactions and complaints, reporting to the top management, and doing telemarketing tasks.
I have graduated from Faculty of Commerce and Business Administration, department of MIS, (Management Information System ).
I have just earned my MBA degree with a GPA of B+ in double majors: Marketing and International Business from the University of Toledo,
