Growth Manager
Chum
Total years of experience :0 years, 4 Months
• Achieved an 18% increase in DAU
• Successfully transitioned the KPI model from CPI to CPA, optimizing campaign efficiency
• Reduced CPA by $2, surpassing the previous CPI benchmark
• Implemented Adjust attribution for data-driven decision-making and campaign optimization
• Launched an affiliate program with micro-influencers, resulting in a significant increase in transactions
• Transitioned 63% of users from Direct Carrier Billing to wallet payments using WebEngage during the Pakistan Cricket League Campaign
• Launched Tapshop, integrated with Easy Paisa wallet, boosting Tapmad's revenue by 300% through gaming vouchers
• Secured pre-load app collaborations with Samsung TV and Huawei, driving a 12% signup increase
• Orchestrated an exclusive Redbull gaming event stream, reaching 1 million live viewers
• Spearheaded a groundbreaking Coke Studio concert partnership, boosting viewership by 32% Assitant Manager Marketing News One - TV One
• Developing and managing marketing campaigns for program launches, promotions, and partnerships.
• Analyzing campaign performance and market trends for alignment with business KPIs and adjusting strategies accordingly Sales and Marketing Coordinator