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Yasser Al-jarbou, Digital Transformation Expert

Yasser Al-jarbou

Digital Transformation Expert·National Digital Transformation Unit

Saudi Arabia

Master's degree, Electrical Engineer

Work experience

Total years of experience: 15 years, 11 months

Digital Transformation Expert

June 2019 - Present

National Digital Transformation Unit

Riyadh, Saudi Arabia

June 2019 - Present

• Design and develop client strategies around digital solutions
• Assist in the development of business cases for new digital transformation projects;
• Own the digital solution road map and blueprints, and drive sign-off on the solution;
• Analysis and design of key user journeys, user acquisition and conversion;
• Lead digital transformation assessments at client sites with key client stakeholders, which includes as is/to be designed sessions and documentation to enable solution development.
• Identifying gaps in client's workflow, process, and provide best solution to accelerate digital transformation.
• Work closely with client's to provide feedback in their strategy in terms of digital transformation which contribute to vision 2030
• Identifying and introducing relevant emerging technologies of high socio-economic impact to stakeholders that will serve the ambitious transformation plans of KSA.

Company industry:
Non-profit Organization
Job role:
Consulting

Sales And Marketing Manager

May 2018 - June 2019

Taqnia for Robotics and Smart Systems

Riyadh, Saudi Arabia

May 2018 - June 2019

• Builds market position by locating, developing, defining, negotiating, and closing business relationships in terms of smart factories, IIoT and Industry 4.0.
• Identifying potential partners and the decision makers within the organization and build relationships to promote OT, IIoT and Industry 4.0 solutions.
• Work with my team to develop proposals that speaks to the client’s needs, concerns, and objectives, and support them in OT Implementation to their factories.
• Participate in pricing the solution/service
• Screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
• Introduced, project designed, developed & marketed Taqnia Robotics and Smart Systems.
• Maintain and develop the business with existing clients in the country.
• Follow up all sales activities and close the deal.
• Product approvals with different government sectors and privet organizations.
• Overseeing and developing marketing campaigns
• Conducting research and analyzing data to identify and define audiences
• Maintaining our websites and looking at data analytics
• Organizing events and product exhibitions
• Managing campaigns on social media

Company industry:
Industrial Engineering & Automation
Job role:
Management

Area Sales Manager

February 2017 - May 2018

ABB Saudi Arabia

Riyadh, Saudi Arabia

February 2017 - May 2018

Responsibilities:
• Introduced, designed, developed & marketed ABB and Baldor motors - LV, MV & HV for Saudi Arabia.
• Maintain and develop the business with existing distributors and find new distribution channels in the country.
• Follow up all sales activities, and close the deal.
• Product approvals with different government sectors and privet organizations.
• Mechanical Power Transmission market devolvement for DODGE in the country.
Sales and Marketing Strategies:
• Generating enquiries; analyzing schematics & tender documents; designing, preparing and submitting bids & proposals with required certifications, reports and catalogues; determining project scope for cost estimation; utilizing available dimensioning tools.
• Negotiating prices and terms to book orders; establishment of contracts; continuous follow up on updates.
• Prepared & negotiated quotations for surface package.
• Engaged in project execution, documentation reviews and approved vendor list process for major customers such as Saudi Electricity Co., Yamama Cement, ARAMCO, Arabian Qudra, SETRA, MEMF, ERCON.
• Handling the major market segments in the region such as Petro-Chemical, Food & Beverage, Power, Mining & Minerals.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Country Sales Manager

October 2015 - February 2017

Emerson

Riyadh, Saudi Arabia

October 2015 - February 2017

Saudi Arabia country sales manager for Leroy Somer alternator business (EPG). Maintain and increase sales, develop & create the sales business for alternators and power generation products in the region.
Maintain and develop the business with existing distributors and find new distribution channels.
Follow up all sales activities, and close the deal. Keep the service center inline and provide all
support to our clients.
Product approvals with different government sectors and privet organizations.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Area Sales Manager

January 2013 - October 2015

Emerson

Riyadh, Saudi Arabia

January 2013 - October 2015

• Central region area sales manager. Maintain and increase sales, develop & create the sales business for motors & drives products in the region.
• Maintain and develop the business with existing distributors and find new distribution channels.
• Handling and dealing with some major customer accounts in the region.
• Collecting customer feedback and market research.
• Follow up all sales activities, and close the deal. Keep the service center inline and provide all support to our clients.
• Maintain some stock of our products to provide immediate replacement.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

CPE Management

May 2011 - January 2013

Saudi Telecom Company (STC)

Riyadh, Saudi Arabia

May 2011 - January 2013

• Manage the end-to-end Customer Premises Equipment lifecycle management process, which includes CPE planning, delivery and control for Home Business Unit. That includes sit up the standers of CPE, negotiate the specification and the price, and manage these devices after delivery.
• Coordinate the work related to CPE between STC departments and all vendors.
• Head of CPE Committee since 3/12/2011; main roles are identifying all problems that might cause CPE to malfunction and prepare a solution, preform CPE FW upgrades, integrate all CPE’s with Home Device Management... etc.

Company industry:
Telecommunications
Job role:
Marketing and PR

Network Administrator

November 2003 - August 2004

Army Medical Services Department

Riyadh, Saudi Arabia

November 2003 - August 2004

• Assist in software maintenance and upgrade
• Computer maintenance and upgrade
• Perform daily network maintenance

Company industry:
Public Administration
Job role:
Information Technology

Education

University of South Florida

December 2010

December 2010

Master's degree, Electrical Engineer

United States

GPA (point): 3.84 out of 4

GPA (point): 3.84 out of 4

Relevant Courses: Power Quality, Power Plant for Engineers, Electric Mach & Drives, Power Electronic and Power System Analysis.

University of South Florida

December 2010

December 2010

Higher diploma, Miner in Engineering Management

United States

GPA (point): 3.85 out of 4

GPA (point): 3.85 out of 4

Engineering Management
View attachment

University of South Florida

December 2009

December 2009

Bachelor's degree, Electrical Engineer

United States

GPA (point): 2.6 out of 4

GPA (point): 2.6 out of 4

Relevant Projects: Designed, and tested Demand Side Management.

Qatar College of Technology

February 2001

February 2001

Diploma, Associate in Telecommunication Systems

Qatar

GPA (point): 2.7 out of 4

GPA (point): 2.7 out of 4

Telecommunication Systems and networks

Skills

Communication Skills
Expert
Communication Skills
Expert
Working Under Pressure
Expert
Working Under Pressure
Expert
Computer Maintenance
Expert
Computer Maintenance
Expert
Electrical Maintenance
Expert
Electrical Maintenance
Expert
Microsoft Office
Expert
Microsoft Office
Expert
AutoCAD
Intermediate
AutoCAD
Intermediate
MS Office
Expert
MS Office
Expert
Windows
Expert
Windows
Expert
Macintosh
Expert
Macintosh
Expert
Team Leadership
Expert
Team Leadership
Expert
Good team player with strong analytical mind
Expert
Good team player with strong analytical mind
Expert
Excellent Communication Skills
Expert
Excellent Communication Skills
Expert
Technical culture
Expert
Technical culture
Expert
Great ability to multi-task and working with time-lines Nature.
Expert
Great ability to multi-task and working with time-lines Nature.
Expert
Team Management
Expert
Team Management
Expert
Ability to work under pressure
Expert
Ability to work under pressure
Expert
Communication Skills
Expert
Communication Skills
Expert
Working Under Pressure
Expert
Working Under Pressure
Expert
Computer Maintenance
Expert
Computer Maintenance
Expert
Electrical Maintenance
Expert
Electrical Maintenance
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Languages

Arabic
Expert
English
Expert

Memberships

Occupational Safety and Health Administration

OSHA certified

May 2005

IEEE

Member

February 2010

IEEE-HKN

Member

October 2010

Training and Certifications

Training
Miller Heiman Strategic Selling Conceptual Selling
Miller Heiman
Jan 2014
Negotiation to Yes
Emerson
Nov 2014
Strategic Planning
Saudi Telecom
Apr 2012
Engineering Management
University of South Florida
Jan 2010
Executive Mini MBA
Saudi Telecom
Mar 2012
ISO 9001/14000
University of South Florida
Jun 2006