Yasser El-Sahn, Sales & Distribution Manager

Yasser El-Sahn

Sales & Distribution Manager

AL JAZEERA Children's Channel

Location
Qatar - Doha
Education
Bachelor's degree, Economics & Political Science
Experience
22 years, 0 Months

Share My Profile

Block User


Work Experience

Total years of experience :22 years, 0 Months

Sales & Distribution Manager at AL JAZEERA Children's Channel
  • France
  • November 2011 to May 2014

AL JAZEERA Children's Channel - Doha (November 2011 - Ongoing)

Sales & Distribution Manager
• Managing a sales team in 4 areas of distribution (Program Syndication, Channels Distribution, Advertising Sales and L&M)
• Established a sales department and a sales team for program syndication
• Manage sales of a huge library of around 3000 TV hours
• Negotiating co-production deals to get international distribution rights
• Acquire 3rd party properties to distribute in MENA & worldwide
• Established a network with main broadcasters/players within the region and maintaining a close working relationship with them
• Distribution of our channels within ME, Europe and Worldwide
• Establishing and Managing a department for Advertising and Sponsorship Sales
• Established a team for Licensing & Merchandising for our properties and 3rd party properties
• Managing and organizing events for Baraem & JEEM properties to help retail sales
• Develop, implement and achieve the annual sales target
• Establish regular meetings with clients in the region and seek out regional partners
• Attending regional and international TV markets where I meet all clients and pitch new titles
• Monitor payments and delivery schedules to clients and create monthly reports
• Liaise with other departments (operations, legal, finance) on sales plans and programs
• Concluded carriage agreements with pay TV platforms including all major American and European platforms (BSKYB, SKY Italia, Talk Talk UK, UPC & Canale +..Etc)
• Conducting weekly meetings and reporting system to improve communication
• A member in the Acquisition committee for Co-Productions, Acquisitions and Commissioning

Acquisition Manager at AL JAZEERA Children's Channel
  • France
  • March 2005 to November 2011

AL JAZEERA Children's Channel - Doha (2005 March - 2011 November)

Acquisition Manager
• Managing a team of Acquisition executives, Dubbing coordinators and Traffic officers
• Search for new acquisitions for our channels for pre-selection
• Acquire 3rd party properties exclusively to distribute later in MENA & worldwide
• Select and evaluate new programs from different regional and international players
• Coordinate with different departments on the new titles (Business affairs, compliance department and scheduling)
• Negotiated movies and programs acquisitions with all major international producers/players like Disney, NBC Universal, FOX, BBC, ROVIO Etc.
• Acquired around 8000 TV hours of high quality content
• Attending international markets and TV screenings events
• Manage dubbing of all of our acquired programs into classical Arabic language
• Manage the deliveries of the material and workflow
• Conducting weekly meetings with the different team players in the workflow for communication efficiency

at Arab Radio and Television
  • Egypt
  • April 1997 to March 2005

Arab Radio and Television (acronym: ART) Cairo (April 1997 - March 2005)
Is an Arabic language TV network characterized by its multitude of channels. ART is a private company specializing in family entertainment, including movies, music and sport. ART is common in Saudi Arabia for its exclusive sports event broadcasts, particularly the World Cup and FIFA tournaments. ART produces over 6, 000 live and recorded shows every year including family-oriented dramas, series, plays, sports programs, music videos and documentaries. The network has the largest Arabic movie library in the Middle East

Acquisition & Programming Manager at Arab Radio and Television
  • Egypt
  • June 2002 to February 2005

Acquisition & Programming Manager - Cairo (2002 June - 2005 February)

• Supervision, coordination and management of programming content for ART's international channels
• Supervise dubbing activities to guarantee dubbing quality and meeting deadlines
• Ensure good communication and liaison with the Production department, Technical department, and the Marketing department
• Coordinate with our offices in America, and Europe to ensure the quality of the locally produced programming
• Select content to feed the program grids of the international channels to cater to viewers habits
• Supervise programming promotions on our international channels (ART America, ART Europe, ART Australia, ART Africa, ART Asia, and ART Latino)
• Supervision, and coordination of program acquisition for the entertainment and children's programming
• Coordinate with external parties in charge of program acquisitions
• Select and screen new entertainment and children programs before their broadcast on the international channels
• Coordinate with other channels which we have rights for distribution. Coordination in programming, and cross promotions
• Coordinate with Cable operators on PPV events
• Select and purchase the channels' programs, such as children and entertainment programs, for the international markets
• Suggest and participate in designing and organizing promotion campaigns for ART's international channels
• Provide journalists and specialized newspapers with the adequate information related to the program grids
• Provide our offices and cable operators with programming grids, program synopses and highlights of the month
• Supervise programs planning & coordinate on scheduling of ART's international channels' grids
• Collect information on the events to be covered by the channel based on the viewers habits
• Identify programming needs based on viewers feedback and regular surveys
• Coordinate with our offices and cable operators to do surveys about our programs in order to amend the grids & programs accordingly
• Check programs rights availability
• Collect and analyze content information (production houses, independent producers, distributors )

Affiliate Distribution Manager
  • Egypt
  • April 1997 to May 2002

Affiliate Distribution Manager - Cairo (1997 April - 2002 May)
• Distribution of ART channels through major cable and pay TV operators regionally and internationally
• Suggest and participate in designing and organizing promotion campaigns for ART's international channels
• Conducted negotiations with distributors, program providers and industry partners
• Coordinate with other partner channels which we have rights for distribution. Coordination in programming, and cross promotions
• Manage the scheduling grids and supervise programs planning
• Identify programming needs based on viewers feedback and regular surveys
• Coordinate with Cable operators on PPV events
• Ensure good communication and liaison with the Production department, Technical department, and the Marketing department

Partner & Executive Director at First Future Advertising Agency
  • Egypt
  • October 1995 to March 1997

First Future Advertising Agency - Cairo (1995 October - 1997 March)
Partner & Executive Director

• Besides normal duties of the position, have directed six television commercials, and a documentary film

Managing Director at Channel Creations Advertising
  • Egypt
  • February 1993 to October 1995

Channel Creations Advertising- Cairo (1993 February - 1995 October)

Managing Director
• Beside normal duties I was responsible for the organization of several and regular fashion shows and exhibitions including; Splash '95, Bianki Alexandria; Le Salon d'Alex ItoVasa biannual event that started on 05/1994; Sporting Winter Festival, Alexandria, 10/1993
• Responsible of publishing of a fashion magazine called Creations issued on Spring 1995
• Assisted in directions of five TV commercials

Account Executive at Channel Creations Advertising
  • Egypt
  • June 1992 to February 1993

Channel Creations Advertising- Cairo (1992 June - 1993 February)

Account Executive
• Organizing fashion shows
• Advertising sales for a local Fashion magazine in Cairo
• Handling accounts for POS materials

Education

Bachelor's degree, Economics & Political Science
  • at University of Cairo
  • January 1996

Specialties & Skills

M 26A experience
ADVERTISING SALES
ANNUAL SALES
LIAISON
MARKETING
MARKETING DEPARTMENT
PUBLISHING
SCHEDULING
WORKFLOW

Languages

Arabic
Expert
English
Expert
French
Beginner
Italian
Beginner
Spanish
Beginner

Memberships

of AIESEC Alumni International AAI
  • Member
of IAA World Advertising Association
  • Member
of Junior Chamber International (JCI)
  • Member

Training and Certifications

Performance Appraisal (Training)
Training Institute:
Spearhead Training
Date Attended:
May 2013
Duration:
4 hours
Management Leadership (Training)
Training Institute:
International Institute of Mnagement
Date Attended:
November 2013
Duration:
40 hours

Hobbies

  • Tennis, Football and Bicycling