Digital Media Manager
Maxus Global
Total years of experience :14 years, 5 Months
• Responsible for overall strategic digital direction, AOPs, budgets, and deliverables of my clients across all active MENA markets.
• Managing all media planning & buying, social media and digital creative aspects.
• Liaising with global clients’ HQ for all digital quires and reporting to ensure clear delivery of our markets goals and achievements.
• Establishing productive relationships with key media representatives and vendors and planning for strategic partnerships.
• Monitoring MENA digital trends & best practices to identify relevant opportunities for business growth for both agency and clients.
• Member of the agency’s business pitching team
• Develop and build digital strategies
• Responsible for the digital activities for the following clients: (Henkel, Mercedes, VISA, Marico & Intel)
• Set overall direction & policies for digital planning, buying for emerging platforms along with negotiation strategies.
• Manage the media planning and media buying processes, including identifying and maximizing strong marketing opportunities
• Build annual media plans with subsequent plan revisions for clients.
• Initiate creative online executions for campaigns to ensure maximum effectiveness.
• Maintain excellent client - agency relationship at all levels
• Identify and amplify client's spending levels through their strategies and highlighting competition presence.
• Maintain accurate spending forecasts for the clients keeping track for all budget allocation
• Foster productive relationships with vendors, creative agencies and suppliers for key media houses
• Liaise with Global team to make sure that all the tools and experience are shared on the horizontal and vertical levels.
• Keep an eye on the hot trends in the marketplace for media to identify relevant opportunities for business growth for both OMD and its clients
• Provide significant brand analysis and rationale for the media mixes provided to clients
• Pursuing creative & award winning campaign executions
• Managing Major accounts relations in the agency.
• Responsible for agency’s revenue stream and client’s investments through developing new channels for clients acquisition and retention
• Planning for the overall campaigns’ strategies setting, tactics, implementation & tracking methodology.
• Identifying new online marketing opportunities and trends
• Build and maintain excellent client relationships at all aspects.
• Managed key digital projects across multiple accounts.
• Plan and set budgets for online marketing campaigns for clients as well as monitoring, optimization and reporting at different phases of the project’s life cycle.
• Maintain creative campaign ideation, innovative marketing solutions and new planning and monitoring tools for smoother work flow and effective working environment.
• Drive digital activity across accounts to push boundaries and integrate innovation in order to achieve commercial potential for clients.
• Prepared regular case study reporting to highlight key success elements for the agency.
1. Establishing the digital marketing department at Al-Salam Hospital.
2. Setting the digital marketing strategies, tactics, and execution plans
3. Responsible for all online activities of the hospital
4. Conducting and optimizing digital campaigns for the hospital to promote our different services and offers and achieve the desired targets
5. Managing SMS and e-mail marketing campaigns for all hospital services
6. Ensure all campaigns are delivered on time and on budget
7. Ensure the appropriate branding and brand messages are delivered in our campaigns
8. Measuring the ROI for all digital campaigns and reporting to management on monthly basis.
9. Responsible for the SEO of the website, in coordination with the digital agency.
• Work with clients to develop creative advertising solutions that endorse clients’ marketing strategies and tactics.
• Conduct, with team, gradual reports to management and clients with all work progress and clients’ satisfaction feedbacks.
• Identifying the most appropriate advertising mediums for the organization.
• Managing the production of all marketing materials by liaising with designers and print house
• Managing and organizing all external events held by our company
• Writing and proofreading copy;
• Arranging for the effective distribution of marketing materials
• Contributing to and developing marketing plans and strategies for the organization
• Leading on “YALLA SEHA” project
- Established the project management plan with project main phases and milestones.
- Established the work flow chart and reporting system, the organizational structure, job descriptions and responsibilities for magazine team.
- Magazine team building and assessment.
- Created magazine’s value proposition (magazine scope of service and overarching strategy).
- Established project’s financial model and sales projection.
- Developed marketing plans, strategies and tactics.
- Determined target market, segment, overall offers for the magazine and calculating desired response rates and ROI.
- Gauged the effectiveness of the marketing and sales efforts and comparing it against desired goals.
Bachelor Degree in Pharmaceutical sciences with a cumulative grade: Very Good with Honor