Regional Finance Manager Gulf, Levant & Export Markets Regions.
Ulker
Total years of experience :20 years, 8 Months
Ulker is a major Turkish manufacturer of food products, which are exported internationally, to 110 countries. The company's core products are biscuits, cookies, crackers, diary, beverage and chocolates. Ulker become 3rd Biscuit manufacturer after acquiring United Biscuits in November 2014 from Black Stone.
Key Responsibilities.
• Created all daily, monthly, quarterly and annual sales reports.
• Created executive analysis to control Actual achievement over the budget and Last year, reports highlighting potential risks and profit opportunities.
• Recommended innovative alternatives to generate revenue and reduce unnecessary costs.
• Created detailed financial models and analytical tools to facilitate variance analysis.
• Analyzed complex regulation and policy documents that directly impacted budgetary and financial matters.
• Created and executed short and long-term customized comprehensive strategies to reach company goals.
• Streamlined spending analysis to a more accurate, efficient and automated process.
• Identified operational processes inefficiencies and recommended necessary improvements.
• Monitored and analyzed Key Performance Indicators (KPI) and financial ratios.
• Handled cost and benefit analysis for diverse marketing campaign projects.
• Developed financial analysis reports and presentations by applying acquired financial principles.
Selective Achievements
• 51% improvement in financial figures accuracy.
• Implemented detailed monthly rolling forecast considering sales running rates and on ground stocks. Led to 29% decline in liquidation cost of expired stock and increase awareness of potential risk.
• Creating a control system for trade and marketing investment and spending categories to make our money work harder by setting ROI calculation for spending plans, Avoided use of 30% of non-payout marketing budget.
• Created new chart of accounts and created monthly reporting system in line with IFRS standard.
• Setting up allocation system for all regional team to get P&L by country.
Started the role of regional finance manager with ulker international regional office in Dubai as a first finance manager in this region. From The joining date I formed periodic financial reports to show our regional performance by Collating, Preparing and Interpreting reports with launch of suitable KPIs to our business industry with dual reporting functionally to International Finance Director and directly to Regional General Manager of MEA.
Ahmed Mohammed Abdul Wahab Naghi & Sons Co. (Al Naghi). leading distributor in Saudi Arabia in all aspects: distribution, applying the latest technology, being a head of market developments and techniques, providing diversified opportunities, experience, capabilities, facilities and direct reach across the Kingdom for the multinational partner companies they represents in Saudi Arabia in Consumer goods and Pharmaceutical products.
Key Responsibilities.
• Monitoring and Controlling Budget spending on monthly and quarterly basis and presenting it to the concern management team. Leading the finance team to maintain a monthly Income Statement.
• Presenting monthly Income statement to the country manager.
• Working on annual plans with trade marketing management team, sales team and country manager.
• Providing financial advice to the management team based on the current financial status.
• Amending company price structure based on the company polices and recommending the needed changes based on market capability.
• Preparation of company policies taking into consideration Saudi rules and regulations and in line with the international rules and regulations if needed (Such as the points under American Antitrust law).
• Maintaining new reports with finance team in order to provide the management team with the correct direction of our company business.
• Monitoring company collection on weekly bases in order to avoid any bad debts and to reduce the overdue with the help of finance team. With a strong follow up by finance team our Overdue dropped to 2%.
• Preparation annual agreements of our customers in order to achieve our company total target with the concerned finance team, marketing and sales.
• Negotiation with suppliers on annual basis in order to reduce the cost of our purchase and trying to get the best offers in order to improve company profits.
• Implementation of new Business KPI's to provide the best business indicators.
• Managing a team of 5 people directly ( Managing, Training, Coaching & Leadership ).
Selective Achievements
• Avoided double work for finance team by improving efficiency of our trade spending by implementing new tracking system for trade budget spending which helped the company utilize the trade budget in a more productive manner.
• Managed to drop expiry and damage by 57% after implementing new Expiry and Damage system.
• Highest score achieved in global distributor assessment done by P&G for Finance in CEEMEA.
• Dropped the trade expiry and trade returns by monitoring the customer stock by SKU on monthly basis.
• Reduced over-stock by monitoring on ground stock in our warehouses on monthly basis.
• Project leader to re-segment all Saudi retail market in line with global channel definition.
• Launching of DSO report helped drop our number of days by 10% while the sales were increased by 60%.
Hilton Worldwide is one of the largest hospitality companies in the world, and they are growing faster than ever. Their 95-year history as pioneers in the industry makes them the preferred venue for travelers, developers, partners, and team members alike.
Joined in July 2006 as accounts payable clerk, in a years time I got promoted to senior accountant and then to Chief Account and reporting to Finance Director.
• Preparation and Posting Of month end closing JV's.
• Preparation of monthly financial statements ( Cash Flow, P&L, Income Statement, Trial Balance & Balance Sheet)
• Preparation and Reconciliation of GL & Bank Statements.
• Preparation of monthly accruals and provisions.
• Monthly reconciliation with Department heads on monthly spending.
• Monthly reconciliation with Procurement department on open Purchase orders.
• Preparation of monthly accruals for payroll.
• Monthly review of cost control reports.
• Managing a team of 24 people directly and indirectly reporting ( Managing, Training, Coaching & Leadership ).
Selective Achievements
• Improved accuracy of accruals and provisions.
• Improved productivity of payment.
• Dropped our DPO & DSO.
1-Preparing invoices for all travel Agencies, companies and credit card companies on daily basis according to the credit policy after checking the rates, which have charged on the folios with contracts and offers and forward it to Credit Department for further actions and follow up the collection.
2-Preparing invoices for employees and submits it to Paymaster in order to deduct it from their salaries.
3-Posting all cash reports, approved rebates & journal vouchers to the relevant accounts.
4-Adequate credit control procedures are in place for accounts that are to be settled via city ledger, including use of an up to date local credit policy manual to check the credit-worthiness of all company accounts.
5-Credit Meeting has been held minted during the month, to review problem accounts and allocate responsibility for following-up.
-Controlling the safe box duties
1999 – 2003 The Hiegher Instatut For Advanced Studies Cairo, Egypt. Evaluated by NASBA with 133 Credits. CPA – Undertakes. Expected in May 2015