Yasser Okdeh, Product Manager (conversions)

Yasser Okdeh

Product Manager (conversions)

lamsa

Location
Jordan - Amman
Education
Bachelor's degree, management iformation system
Experience
14 years, 1 Months

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Work Experience

Total years of experience :14 years, 1 Months

Product Manager (conversions) at lamsa
  • Jordan - Amman
  • My current job since January 2018
Product owner at Lamsa - لمسة
  • Jordan - Amman
  • October 2016 to January 2018

● Stabilizing the App development life cycle on Jira to cater the business owner’s new requirements and features.
● Managing detailed app release to include several functionalities which increased the audiences and subscribers among the app customers (Kids and Parents).

● Set the new User Experience (UX) which should increase the user’s engagement rate, subscription rate, and conversion rate.

● Define the set of KPIs should be affected by each release and Website, Landing Pages implementation.

● Preparing a detailed PRD, RDD, UMLs and release note for each of the releases functionalities to include workflows use cases and other technical requirements.


● assist the UX/UI team to create the attractive and business compatible designs and wireframes

● Worked as joint point in the project of integration between Leanplum and Lamsa, as well as between infotrust (GTM, Google firebase) and Lamsa

● Holding internal kickoff sessions to make sure all other teams (Design, QA, development business team) understand the business needs and to avoid any ambiguity might the team face

● Setting new features to be implemented based on benchmarking and competitor analysis for what they have and we don’t

● Supervising the Website, landing pages, and mobile application (android, iOS) implementation to meet the initial requirements and its effects on the targeted KPIs.


● Managing the telesales team and call center integration with Zoho CRM and follow up the sales reports to enhance the telesales team efficiency and productivity.

senior manager business analyst at The Dataflow Group
  • Jordan - Amman
  • June 2016 to October 2016
Senior Business Analyst at iHorizons
  • Jordan - Amman
  • August 2014 to June 2016

• Reforming and refining the internal development process with the collaboration with Development Manager by setting creating new requirement templates and backlogs structure to be reflected on the (Team foundation server) the requirements and project activities repository.
• Business analyst for Ooredoo Algeria Self-care and E-shop, across all digital channels that ooredoo Algeria support to their clients such as Web portal, Mobile app, Self service station (SSS) for all users types (B2B, B2C)

• Analyzing Ooredoo needs so I did advise for new behaviors that complies with the global telecom companies all over the word with what fits Ooredoo Algeria business size.

• Preparing the requirement gathering workshops presentation that covers the customer needs plan based on the planned project phases.

• Generating project business artifacts including (requirement definition document, workflows diagrams)

• assist the UX/UI team to create the attractive and business compatible designs and wireframes

• Worked as joint point in the project between the Ooredoo and iHorizons team, and between iHorizons internal teams.

• Holding internal design sessions to make sure all other teams (Design, QA, development and architect) understand the business needs and to avoid any ambiguity might the team face

• Following up the UATs and its result to make sure all the business requirements were set and implemented correctly.

• Holding internal researches to enhance the user experience of iHorizons main project (Aljazeera.net)

• Holding training session for other Business analyst team members to enrich their knowledge and experience to make sure that all teams’ output meets the Scrum methodology.

Business Analyst at wysada
  • Jordan - Amman
  • May 2013 to August 2014

Developing And maintaining Business process and Generation Managerial Reports

web sphere Developer and system analyst at Tajdeed for business technology
  • Jordan - Amman
  • November 2010 to November 2012

gathering requirement for ERP projects belongs to King Khalid university and analyzing and designing modules and writing analysis documentation such as use cases then developing it using IBM tools

IBM WebSphere developer at King Khalid University-Tajdeed for business technology-Amman
  • Jordan - Amman
  • October 2009 to October 2010

IBM WebShpere Portlet Factory Developer

Education

Bachelor's degree, management iformation system
  • at alblqa'a apply university
  • May 2009

Remainedthe first on my studies and I graduated and I am also a total of 3.59 points also received two grants to study

Specialties & Skills

Requirements Management
Business Analytics
Certified Requirements Management with Use Cases
Certified Solution Designer - IBM Rational Unified Process V7.0
Certified WebSphere Portlet Factory Developer

Languages

English
Intermediate
Arabic
Expert

Training and Certifications

(Certificate)
Date Attended:
April 2010
Valid Until:
May 2010
Certified Solution Designer - IBM Rational Unified Process V7.0 (Certificate)
Date Attended:
October 2010
Valid Until:
November 2010
Certified Web Sphere Portlet Factory Developer (Certificate)
Date Attended:
October 2009
Valid Until:
November 2009
Certified Requirements Management with Use Cases (Certificate)
Date Attended:
September 2010
Valid Until:
October 2010