Yasser Zaki, Corporate Communications Executive

Yasser Zaki

Corporate Communications Executive

EQUATE Petrochemical Company

Location
Kuwait - Hawali
Education
Bachelor's degree, International Business
Experience
22 years, 2 Months

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Work Experience

Total years of experience :22 years, 2 Months

Corporate Communications Executive at EQUATE Petrochemical Company
  • Kuwait - Al Ahmadi
  • My current job since March 2005

•Actively involved in developing the (overall) Corporate Communications & Branding strategies along with blue prints, in accordance with the overall business strategy with specific focus on segments, product marketing and social responsibilities as well as brand development, positioning and management.
•Execute Corporate Communications function activities, comprising brand management, public relations and affairs, advertising, internal and external events and communications, to foster trust and loyalty in employees, communicate company strategy and performance to external stakeholders, safeguard EQUATE image and support its position in the market.
•Support the marketing/sales teams in developing, implementing and achieving the marketing strategies and targets inline with the overall business objectives.
•Coordinate related matters with CEO and the executive team.
•Coordinate with other functions to ensure cross functional initiatives are in line with branding, marketing and business strategy.
•Develop & monitor KPIs along with ROIs.
•Managing internal teams and external vendors/agencies to execute related jobs.
•Develop & maintain processes and procedures.
•Manage, monitor and plan the Communications’ budget/contracts
•Maintaining QMS Requirements.
•Handled various & several major projects in different communications aspects including crises.
•Key Responsibilities;
-Brand Identity
-Crises Management & Communication
-Advertising & Marketing (ATL/BTL)
-Public Relations & Public Affairs
-Internal Communications.
-Events and Sponsorships.
-Direct Marketing and Corporate Gifts.
-Corporate Social Responsibility.
-Digital Marketing & Social Media

Administration Coordinator at Kuwait National Petroleum Company (KNPC)
  • Kuwait - Al Ahmadi
  • March 2002 to February 2005

•Managing the admiration team to handle the day-to-day non-technical general administration & office matters and processes in cooperate with all the projects team members/consultants.
•Providing administrative support for the projects’ teams and leading a team of (9) staff with various disciplines.
•Act as a subject matter expert to KNPC headquarters for all administrative matters related to the projects in hand.
•Administrates all non technical services provided by the projects’ contractors & ensures that contractors meet all administrative and office requirements at all the sites as per the contracts.
•Areas managed related to the projects;
-Public Relations.
-Media relations.
-Internal/External Communications.
-Events Management.
-Government Relations.
-Media Production.
-HR/ contractors recruitment.
-Technical & non-technical training.
-Offices management.
-Office equipment and computing equipment.
-Catering services.
-Security matters.
-Safety & Office stationeries.
-Document Control
-Mail Services.
-Logistics & transportations.
-Intranet Website.
-Budgeting.
-QMS requirements.
-Translations.

Education

Bachelor's degree, International Business
  • at Helwan University
  • July 1999

Specialties & Skills

Public Relations
Event Management
Marketing Communications
Marketing
Branding Campaigns
Film Production
Presentation
market research
Strategies
Advertising

Languages

English
Expert
Arabic
Expert

Memberships

The Middle East Public Relations Association (MEPRA)
  • Individual
  • January 2011
International Public Relations Association (IPRA)
  • Individual
  • January 2013

Training and Certifications

Strategic PR Program (Certificate)
Date Attended:
June 2013
Valid Until:
June 2013