Senior Category Management Consultant
Nielsen
مجموع سنوات الخبرة :12 years, 0 أشهر
Responsibilities
Account manager for more than 60 Clients across categories and industries.
Leading Category management projects in more than 7markets with Top Retailers (Carrefour, Spinneys, …)
and Manufacturers (P&G, PepsiCo, Mondelez, Beiersdorf, Barilla…)
Responsible for Client Deliveries in KSA, UAE, Bahrain, Oman, Qatar, Kuwait and North Africa
Managing Sales Business Development in UAE, Bahrain, Oman, Qatar, Kuwait and North Africa
Responsible for implementing Category Management champion projects in Carrefour, Sharjah Coop,
Spinneys, Union Coop (in Categories like Pasta, Biscuits, Air care, Snacks, Sauces, Beverages, Cheese…)
Actively training, coaching and supporting Category Management functions and Trade Marketing teams on
Catman concepts and Nielsen product range.
Driving a high level of interaction between retailers and manufacturers to create opportunities for greater sellthrough
and market share gains.
Actively leading, mentoring, and developing the Category Managers and Trade Marketing teams, inspiring
them to take on initiatives, execute results, and make an impact
Managing and developing best in class merchandising standards and planograms leveraging Consumer and
Shopper Insights
Providing Category Management expertise and recommendations to relevant functions and supporting in the
creation of the overall final visual layout of the category
Developing comprehensive Optimized Assortment Strategies in line with client objectives and growth
opportunities identified at category level using advanced analytics
Designing Category Planograms across all channels (Modern Trade, Traditional and Lower Trade, Pharmacy
& e-commerce)
Designing and executing customer-specific category, store and department re-invention projects.
Ensuring the consistency of the category and brand plans across functions at all times and Gain agreement at
all stages of project development
Leveraging relevant insights (industry trends, category, brand, channel, Route to Market, shopper, consumer
and account) to develop a strategic agenda that drives focus and results behind our Clients strategic priorities
Working with international company-wide merchandising and business client partners to develop synergies
and develop Client relationships
Responsible for the development, design and deployment of Nielsen proprietary tools
Achievements
Biggest Nielsen growth globally : 31% growth in AP sales revenue in 2015 vs 2014
Retailers business growth up by 100% in sales revenue vs 2014
Tripled number of clients base from 20 to more than 60 in 2015 vs 2014
Responsibilities
Managed the Merchandising Services for clients in the UAE.
New client lead generation and business development at the shelf by considering space and inventory
requirements
Execute, Monitor and Review Assortment and Shelf Space Plans Efficiently to Capture Maximum Shopper
satisfaction at POS, Increase category sales and reduce out of stocks
Improve In Store conversion rate results by Assisting and influencing shoppers
Increased shelf Performance by building value through planogram outsourcing projects
Contract negotiation and renewals with subscribing clients
Collaborating with Insights teams for inputs on shopper profiling and shopper based decision tree.
Achievements
Introduced local delivery management systems for Data Acquisition process and led to reduced cost by more
than 30%.
Developed and implemented Customer Satisfaction guidelines to increase efficiency and effectiveness
Responsibilities
Managed Total biscuits Portfolio (including Lu, Nabisco, Oreo, Chips Ahoy, Ritz, Belvita, Tuc, Prince and Barni, in GCC (120 million USD revenue) across the region.
Interacted daily with distributors to report daily sales and accommodate for market adjustments.
Reviewed and provided inputs for monthly sales forecasting and budget variance
Ensured daily communication with cross functions (sales, supply chain, marketing) to guarantee go-to-market effectiveness.
Developed & implemented best in class merchandising standards to win with shoppers in different retail environments (Perfect Store, MSL, Plano grams, POS display materials, guidelines etc…)
Worked with BTL creative agencies on campaigns and in-store activations (in-store visibility, promotions, sampling …)
Developed yearly trade plans and promotion strategies and overviewed category P&L.
Managed Trade Marketing spend effectively to ensure maximum ROI is derived from all budgeted activities
Worked in collaboration with the marketing and sales functions to execute in-store marketing activities and launch market innovations.
Assisted the country sales managers in budget planning, channel wise sales analysis
Monitored and tracked competitor activities and market trends
Provided inputs for improvising promotions planograms displays and shelf presence
Gathered knowledge, learnings and insights from category results and shopper segmentation, behaviors and Category Decision Tree to improve the effectiveness of Category Strategies for partner Retailers to ensure category and brands share growth
Achievements
Won the ‘Business Performance Award’ for contribution to the performance of the biscuits category in 2013.
Generated content for the finalization of the Perfect store and sales merchandising booklet
Planned and executed trade marketing initiatives across brands that lead to the category's significant growth in sales 2013 vs. 2012 ( OREO +58%, BELVITA +40%, RITZ +26%, & CHIPSAHOY! +11%).
• Manage corporate portfolio and key accounts.
• Perform a market research and analysis
• Process Daily bank operations
• Manage corporate portfolio and key accounts services.
Activities and Societies: UOW is ranked in the TOP 2% OF UNIVERSITIES IN THE WORLD. Originally known as the Institute for Australian Studies, UOWD is a vibrant, dynamic and diverse institution, retaining a strong Australian heritage. Over the past 23 years we have established an outstanding record for educating highly employable graduates and gained an international reputation for the quality of our educational practices. • TOP 2% OF UNIVERSITIES IN THE WORLD o 232nd in the world – QS World University Rankings 2018 • GLOBALLY RANKED AS ONE OF THE WORLD'S BEST MODERN UNIVERSITIES • GLOBALLY RATED A FIVE-STAR UNIVERSITY • TOP 1% FOR GRADUATES AS RATED BY GLOBAL EMPLOYERS o UOW is consistently ranked in the top 1% of universities in the world for the quality of our graduates, ranking in the 151-200 band in the 2017 QS Graduate Employability Rankings.
Concentration 1: Finance Concentration 2: Marketing Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience on an architecturally stunning modern campus amidst the beauty of Morocco's Middle Atlas Mountains. Rotaract Club President (2010-2011), AIESEC LC ATLAS co-Founder - Alumnus (2010-2012), Leadership Development Institute - LDI - Alumnus (2010-2011), Student Government Association - SGA - Student Council Representative (2010-2011), Student Ambassador Association - SAA - Student Ambassador (2008-2012), Diplomacy Club Active member (2008-2009), AUI Bridge - English newspaper - Reporter (2009-2010), Explorers Club Active member (2010), UCN Radio Host/Animator (2010), Rotaract Club AUI Active member - Communication Officer -President (2008-2012), AIESEC LC ATLAS co-Founder - Vice president Projects - Vice president Finance and Alumnus (2010-2012)