Marketing Manager Levant & Iraq
Qatar airways
Total years of experience :17 years, 2 Months
Develop, implement and control integral marketing plans contributing to the commercial results of the assigned region (Levant)
- Defines and implements a multi-channel marketing strategy to deliver growth by identifying and targeting new customers and maximizing existing customer relationships
- Ensure loyalty program and e-commerce strategies as part of the marketing strategy
- ROI monitoring for each activity
- Responsible for the market share development on agreed O&D.
- Build brand awareness and brand image within agreed target segment
- Responsible for the results of marketing plans according to planning and targets
- Coordination of annual marketing plan and budget assigned to local stations
- Ensures evaluation well substantiated reports and improvement plans of all approved and executed marketing plans.
- Coaching local teams on marketing management too improve marketing skills across the region.
- Facilitates day-to-day classes to assist clients in gaining knowledge and soft-skills needed to secure employment.
- Conducts classes in an atmosphere that promotes caring and respect
- Demonstrates understanding of Employability skills, teaching materials, and procedures with understanding of various teaching methods.
- Understands the need of and sensitivity to culturally diverse populations.
- Maintains close communication with staff members.
- Ensures the delivery of services which are reflective of
- Conducting corporate training programs in the areas of Communication, Team Building, Time Management, Leadership etc.
- Designing content for training programs
- Providing consulting to client organizations in the areas of Marketing and Business development
-Identify market, customer needs for new products, offers and services
-Set the depratment objectives and stratgey that is inline with company objectives.
-Manage product line marketing planning and roadmaps
-Manage products & offers portfolio management
-Mange the product design, development and deployment
-Customer Experience design per product, offer, and service
-Manage the product life cycle; product performance and corrective actions definition
-Define customer value proposal
-Prepare business case and plan
-Define marketing requirements for the offer launch
-Monitor the product line performance in coordination with finance controlling (revenues, profitability, customer satisfaction
-Contribute to communication policy definition
-Manage, train and develop subordinates
-Manage succesfull relationship with partners
-Handle & follow-up on Customer Care Issues; to act as customer service assistant in dealing with problems.
- Manage, maintain and follow up the relationship with company service vendors
- Developing promotional campaigns and sponsorships (Social Media, E-Services, website, BTL )
- Allocate and distribute the tasks related to the department to the marketing team.
- Understanding of Regional & Global Business Practices and Market Dynamics
- Business origination, transaction negotiation, managing due diligence process and deal structuring.
- Understanding of Leveraged buyouts, mergers & acquisitions, capital raising & financial structures.
- Understanding of, and experience in the establishment of new businesses, regional offices
• Analyzes available productivity reports and benchmarking tools
• Develops and executes plans to capitalize on opportunities identified through reviewing such reports to meet sales and profit objectives.
• Participate in meetings with executive team when is requested
• Prepare plan and action tasks in regards to opening new branches (location, product variety, completing, demand, targeting and positioning, recruiting and training team, action plan for establishing the branch, etc…)
Sales
• Drive and exceed sales goals by executing company initiatives, lead sales team through coaching and recognition
• Review your targets monthly for your sales team turnover
• Ensure consistent attendance among staff and compliance
• Motivate sales team
• Review and analyze repots; implement action plans focused on deficient areas
• Coordinate with marketing department to support promotional event and trunk shows
• Become a leader b role modeling behaviors whenever on the work schedule
• Ensure accuracy of promotional presentation; communicate advertising and sales information to sales team.
Customer
• Coach sales team and supervisors to consistently deliver effective selling behaviors resulting in high customer engagement
• Review and utilize sales team targets to provide recognition; develop, and communicate strategies to improve results.
• Coach to achieve target of the tam weekly through daily informal observations defining one focus target and behaviors to improve and individual development
• Maintain high customer readiness standards, deliver a clean, neat and easy to shop store environment.
• Ensure all sales team training is conducted on a timely basis; ensure assigned mentors engage with new hires
• Conduct ongoing talent analysis of associates and establish career progression plans for key players and positions to result in retention of best people and turnover reduction
The MBA with Marketing concentration provided me with the appropriate skills and requirements needed to qualify for marketing jobs. it was ideal for working in this field as i became able to use my newly-acquired skills for progression into managerial roles. the MBA included the following courses: 1) Research Methodology 2) Marketing Strategy 3) Financial Accounting 4) Management and Cost Accounting 5) Corporate Finance 6) Managerial Economics 7) Organizational Behavior and Human Resources 8) Strategic Management and Business Policy 9) Operations Management 10) Services Marketing 11) Consumer Behavior
The main courses obtained in the Marketing BA program included: 1) Research Methodology 2) Marketing Strategy 3) Financial Accounting 4) Management and Cost Accounting 5) Corporate Finance 6) Managerial Economics 7) Organizational Behavior and Human Resources 8) Strategic Management and Business Policy 9) Operations Management 10) Services Marketing 11) Consumer Behavior 12) Sales Management