يزيد المرشود

• Preside over the development and implementation of the technology strategy in order to drive and achieve the organization’s operational goals and to align with the regional and global overall business strategy and KSA vision 2030
• Maintain strong engagement with stakeholders to ensure a seamless collaboration in developing strategic objectives & plans
• Lead and identify opportunities for enterprise-wide IT transformational initiatives to maximize the return on investment
• Drive and develop processes to enforce IT policies, portfolio management, development standards, and methodologies
• Provide credible advice and recommendations on the recruitment process, lead interviews, and approve key expert hires for:

o Operations & Support
o Infrastructure & Network
o Applications
o Information Security

• Guide & coach employees enabling interactions to build & reflect core values portraying a desirable company to work with
• Cultivate an inspired working environment by guiding and coaching an IT department of 60 team members where 16 resources form the In-house SAP Center of Excellence team liable for driving business functions for over 800 SAP users
• Lead and mentor the team to meet ongoing system support deliverables & drive the implementation of new developments
• Oversee the rollout of new projects for the entire group of Saudi Ceramics business units, regions, and sales channels
• Initiate the integration of digital technology into all areas of the business to enable efficiency and deliver value within:

o People
o Processes
o Technology
o Information

• Identify areas for digital technologies to improve efficiency and lead the Digital Manufacturing Transformation initiative
• Plan and execute the digital transformation strategy for the manufacturing process by adopting IoT and Industry 4.0 Best Practices to improve operations, reduce costs, and provide better products and services for our customers
• Improve efficiency and streamline operations by introducing ERP features and tools to enhance overall productivity
• Leverage cloud solutions & e-Banking B2B & B2C features to remain competitive & meet the evolving needs of customers
• Conduct feasibility studies to assess digital readiness and develop a clear roadmap to secure the budget and resources
• Communicate with stakeholders to discuss the benefits of digital manufacturing & provide training & support to employees
• Monitor and evaluate the implementation to ensure the transformation is on track and delivering the desired results
• Pioneer & build crucial frameworks that uphold developments in IT operations while implementing new tools & services
• Oversee the IT strategic projects design & implementation of enterprise-wide disaster recovery and continuity plans


Achievements:

 Optimized projects utilizing a budget of SAR 25M, implementing SAP S4 project with BOSCH consulting for the group
 Successfully implemented SCC Supply Chain Management project, resulting in a goods inventory value reduction of SAR 20M
 Instilled dedication to designing & implementing a transportation business solution, resulting in a SAR 10M saving annually
 Successfully oversaw and drove the SAP Mobility Project to develop an iPad app for retail showrooms to better customer experience, which resulted in generating an additional annual sales of SAR 10M for the retail sales channel
 Successfully migrated the company’s Network systems from traditional IP-VPN systems to SD-WAN & DM-WAN, resulting in improvement of network performance and savings of SAR 5M

• Export marketing tools to expand our reach & sell products & services in new markets, creating an additional 10% in sales
• Developed market positioning, competitive assessment, customer segmentation, and profiling to drive brand awareness
• Ideated new strategic plans to position the brand uniquely amongst competitors to set the brand apart from competitors
• Led and established the marketing strategy externally and internally according to corporate objectives for initiatives, campaigns, events, advertising, marketing services, creative, media relations, new projects, and digital communications
• Collaborated with the Executive Leadership team and prepared and created an annual marketing plan to be implemented
• Developed & implemented policies, procedures, & KPIs necessary to drive a consistent approach to business development
• Collaborate with key stakeholders to lead end-to-end development of multi-channel marketing campaigns for new launches
• Led cross-functional teams and agencies setting individual objectives, managing performance, developing, and motivating employees to maximize individual performance to foster innovation and creativity to achieve performance deliverables
• Conducted cost estimates, forecasts, and budget planning tools to monitor the budget, as well as costs and expenses
• Monitored reports to ensure compliance and progress against strategies and provided feedback to improve performance
• Managed contact centers organizations and customer complaints effectively to maintain customer satisfaction and loyalty

Achievements:

 Successfully contributed to events such as Saudi Build 2022 and Big 5 Dubai, resulting in brand awareness for new clients
 Successfully drove marketing strategies & optimized digital platforms, resulting in an increase of e-commerce sales by 300% to SAR 10M annually
 Successfully planned promotional campaigns to increase sales, resulting in gaining an excess of 15% in sales and extra revenues of SAR 60M

• Collaborated with the IT team to develop & implement communication strategies to ensure efficiency between departments
• Led and mentored the team and provided the necessary skills, training, and resources to effectively carry out their roles
• Developed and implemented IT policies and procedures to support & ensure the effective operation of the IT department
• Engaged with stc to improve and upgraded the IT infrastructure, procurement, communications, and integration systems
• Facilitate vendors in the assessment of advanced transaction processing & database productions, including beta & field tests
• Provided critical insight into the strategic planning of restructuring the department by engaging areas of improvement in:
o Technical Support
o Networks
o Internal & External Support
• Built strong relations and partnerships with ELM Co and NIC to drive the initiation and completion of the EWA project
• Conducted in-depth analysis to write and publish articles describing the enterprise’s activities and assessments of technology
• Communicated with government agencies and special interest groups and acted as a representative of the enterprise to outside Information Technology associations in order to discuss and align technology matters with objectives and goals
• Wrote RFPs to ensure a transparent procurement process, identify vendors, define requirements, & save time & resources
• Conducted a Business Impact Analysis to determine recovery strategies and design a plan to support the organization to minimize the impact of a disaster and ensure the continuity of critical business functions

Achievements:

 Utilized extensive expertise to motivate & support employees in 15 companies as directed by the President of the Ministry
 Instilled dedication and commitment by overseeing and managing the Technical Support Department of over 20 employees, whose main aim was to provide IT Support for MT for over 1000 end users country-wide

• Provided credible insight and oversight to identify and define the strategic vision and goals of the IT department
• Developed & implemented IT strategies by collaborating & supporting the CEO to align with the organization's objectives
• Drove technology projects to ensure they were completed timeously, within budget, and according to the required standard
• Maintained up-to-date knowledge of the latest technology trends and innovations to guide & improve operational goals
• Identified & managed IT-related risks, such as data breaches, system failures, and cyber-attacks, in order to mitigate the cost
• Defined and developed IT policies and procedures and ensured compliance with relevant laws and regulations

Achievements:

 Successfully defined key roles & responsibilities, drove the recruitment process by sourcing & hiring top-caliber employees to establish the IT department, which resulted in a functional division with 20 employees, and set policies and procedures

• Part of the team that managing the project of enhancing the GOSI-IT infrastructure WAN, LAN, Network & Systems Security, Systems Availability.
• Part of the team that managing the project SIMIS which is the main system for GOSI-IT which includes all GOSI administration and business logic for all companies employees that works in Saudi Arabia.
• Managing GOSI Occupational Hazards system (OH).
• Developing and adding new enhancements GOSI- IT-OH system.
• Developing the Project Team from deferent business units (Project Charter).
• Developing and leading the IT- OH function (Exp: Systems Security & Availability, Systems Integrity, Hardware Compatibility and plan develop the business requirements).
• Managing IT-OH department activities in the provision of quality, user focused and cost-effective solutions.

As a part of Co-op training called (Future Executives) which is 28 weeks long ended with a proposal for recruitment, however, it’s also include a rotation for eight departments in the bank each of three weeks that include:
• Corporate & Commercial Banking.
• Global Transactions Banking.
• Private Banking.
• Operations & Processing.
• Treasury.
• Consumer Finance.
• Financial Control.
• Credit & Risk.
Finally I spent one month in the IT department which they gave IKSAAB system (it’s a system for credit card’s rewards) to redevelop & add Documentation the technical problems & their solutions and providing a technical assistance to the End - Users.

• Implementing the internet/E-Mail user’s access policies
• Installing MacAfee System with its related components
• Providing technical assistance to the end-Users.
• Documenting the technical problems & their solutions and providing a technical assistance to the End - Users.
• Monitoring internet users and the browsing sites using supper scout (surf controller) software.
• Over Frame Relay.

• Implementing the internet/E-Mail user’s access policies
• Installing MacAfee System with its related components
• Providing technical assistance to the end-Users.
• Documenting the technical problems & their solutions and providing a technical assistance to the End - Users.
• Monitoring internet users and the browsing sites using supper scout (surf controller) software.
• Giving support for Hospital Medical system (Billing, Appointment, incentives, report, Access).

• Designing business cards.
• Working on offset machines
• Be responsible on printing or assist engineers for all required blueprints to the construction of kingdom building in Riyadh.