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تم إلغاء حظر المستخدم بنجاح
Sri Ram yellajosyula, Sales Manager

Sri Ram yellajosyula

Sales Manager ·Greenhouse foodstuff

الإمارات العربية المتحدة

ماجستير, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 19 سنوات, 1 أشهر

Sales Manager

مايو 2025 - حتى الآن

Greenhouse foodstuff

دبي، الإمارات العربية المتحدة

مايو 2025 - حتى الآن

❖ Business Development Leadership: Managing the growth of Greenhouse’s product portfolio of renowned multi national
brands across the UAE for wholesale and institutional channels. (M.H, SAFCO, SPIRE / LALS GROUP, H.K. MIDDLE EAST -
FUJI.BISMI, JALEEL, NASSER NELLOY. EKFC, ALPHA, NCTH, CAPITAL Catering etc.) with an Annual turnover of AED 72 M.
2013 - 17 2017 - 19 2019 - 24 2024 - 25 2025 - till date
Baqer Mohebi
Enterprises
IFFCO DMCC
Coca-Cola
(GCCB)
Greenhouse
Food Stuff
Binzagr and
Partners Co.
Classified - CONFIDENTIAL

Team Leadership & Sales Strategy: Lead a team of four (2 Key Account Managers and 2 Sales Associates), driving commercial strategy for dairy, baking & pastry ingredients, and finished bakery products across diverse foodservice segments—including catering, wholesale, exporters, bakery manufacturers, pastry shops, e-commerce, and ship chandlers.

Revenue Growth & Key Relationships: Drive top-line revenue growth by building and nurturing strong relationships with key decision-makers in the institutional and wholesale sectors, ensuring maximum market penetration and share expansion.

Sales Planning & Forecasting: Set and manage sales objectives by forecasting demand, defining annual sales quotas by region and customer, and projecting annual revenue for both existing and new product lines.

Budget & Target Ownership: Fully accountable for delivering sales budgets and targets by route, category, and brand for wholesale and institutional channels, ensuring consistent achievement of business goals.

Sales Ownership: Responsible for 37% of the company’s total sales contribution equivalent to AED 6M per month and AED 72M annually.

NPD Management: Lead new product development (NPD) launches and build a sustainable base through market mapping, pricing, activation plans, and customer adoption strategies.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

National Sales Manager

مايو 2024 - مايو 2024

Coca Cola

المنامة، البحرين

مايو 2024 - مايو 2024


Business & Market Development
Led national growth of Coca-Cola Sparkling & Still portfolio across Bahrain, driving distribution expansion and strengthening presence across Modern Trade, MM, E-Com& Institution channels. (Carrefour, Lulu, NESTO, Ramez, Talabat, Ananinja)

National & Regional Key Accounts Leadership
Developed and executed annual sales and marketing strategies for National Key Accounts (NKA) and Regional Key Accounts (RKA), aligned with system guidelines and GCC-wide commercial priorities.

Led annual Business Development Agreement (BDA) and Joint Business Plan (JBP) negotiations, covering pricing, visibility, activations, promotions, commercial investments, trade spend budgets, and promotional calendars for key accounts.

Commercial Excellence & Portfolio Strategy
Improved market share through strategic pack-price architecture, channel-wise initiatives, and focused executions with NKA

Expanded portfolio relevance by identifying demand gaps and aligning product availability to customer and shopper needs.

Business Planning, Forecasting & Budget Ownership
Owned national sales planning, rolling forecasts, demand planning inputs, & MBR’S with supply chain teams and TM teams.

Ensured channel programs and promotions, & activations were executed within budget while maximizing ROI.

Monitored P&L impact at customer level; identified cost-saving opportunities, optimized promotional spend, and delivered improved profitability for the business

Team Leadership & Field Execution
Managed and coached a cross-functional commercial team of 6 Key Account Executives, 1 Team Leader, and 24 Merchandisers, ensuring disciplined execution across all channels.

Drove daily and weekly performance reviews, route coverage plans, merchandising standards, and Perfect Store KPIs.

Built capability through continuous training on category management, negotiation, visibility execution, and store audits.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Area Business Development Manager

سبتمبر 2019 - مايو 2024

IFFCO Group

الشارقة، الإمارات العربية المتحدة

سبتمبر 2019 - مايو 2024


Business Development Leadership: Led sales and business development for Ice Cream, Frozen & Fresh Paratha, and Confectionery categories across Sharjah, Ajman, and Northern Emirates, driving growth in key accounts such as (Nesto, Safari, Ansar Group, Ramez, Istanbul Group, RAK National Markets, and K.M Trading).

Team Management: Managed and developed a 16-member field team (10 merchandisers and 6 sales representatives), ensuring strong execution discipline and continuous performance improvement.

Sales Delivery & Execution: Achieved monthly, quarterly, and annual category targets through structured route planning, perfect store execution, correct visibility, and continuous KPI reviews with the sales team.

Listing Expansion & SOS Growth: Secured new listings and improved Share of Shelf (SOS) for Ice Cream, Frozen Paratha, and Confectionery categories through effective negotiation, targeted product placement, and strategic space expansion in high-volume stores.
Classified - CONFIDENTIAL

BDA Negotiations: Led strategic Business Development Agreement (BDA) negotiations with major retail groups (Nesto, Safari, Ansar Group, Ramez, Istanbul Group, and K.M Trading) resulting in improved commercial terms, stronger visibility support, and enhanced in-store execution commitments.

Route Compliance & MSL Performance: Ensured 100% route compliance through daily tracking of geo-coded visits, MSL audits, and execution metrics, delivered consistent sales and distribution targets across the territory.

Buyer & Category Management: Strengthened relationships with buyers and category teams, enabling smoother negotiations, improved activation support, and more effective promotional and calendar planning.

Capability Building: Enhanced field execution capability by training merchandisers and sales reps on visibility standards, shelving guidelines, MSL importance, and promotional execution, resulting in stronger and more consistent in-store presence.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Sales Manager

سبتمبر 2017 - أغسطس 2019

Binzagr and partners co

دبي، الإمارات العربية المتحدة

سبتمبر 2017 - أغسطس 2019

Responsible for setting up HORECA Channel for UAE market.
Worked on acquiring major Professional Cleaning Solutions Range for HORECA Channel.
Worked on “Route to market” for the same.
Developed and identified End user landscape for the range in UAE.
Developed and mapped the customer landscape for Distribution channels such as Delivered trade, Non deliver trade and direct customer and Ecommerce channel.
Worked on Size of the market and pricing for the range.
Developed the HORECA Channel starting from identifying the suitable range until defining a clear sales strategy.
Designing and implementing a strategic sales plan that expands company's customer base and ensure its strong presence in HORECA Channel.
Managing the recruitment, objective setting (KPIs), coaching and performance monitoring of sales representatives.
Present sales, revenue and expense reports and realistic forecasts to the management team.
Identify emerging markets and market shifts while being fully aware of new products and competition status. Liaising with operations, logistics and accounts for smooth run of sales.
Establishing B2B Business deal for HORECA Products.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Business development Executive

يوليو 2013 - أغسطس 2017

Baqer Mohebi Establishments

دبي، الإمارات العربية المتحدة

يوليو 2013 - أغسطس 2017

As a Business Development Executive for HORECA Division, I am responsible for
Dealing with Major International brands for HORECA Division. Handling major key accounts in the region and focusing on 5 star and 4 star hotels, Catering companies, Hospitals and Corporate offices for the brands such as

• Kimberly Clark Professional - Hygiene Paper products from USA.
• Danone - Evian and Volvic Mineral Water from France.
• Habanos -No 1 Cuban Cigars..
• Twinnings - Speciality Teas from UK.
• Pal - Disposable hygiene ware from UK.
• Duni - Disposable paper products from Sweden.
• Figaro - Olives and Olive oil from Spain.
• Banvit -Premium Chicken Product From Turkey
• Teisseire -NO 1 France Barman Mock tail syrup
Job Responsibilities
• As a HORECA sales Executive I will be responsible for coverage across the assigned are
• Managing relationships with existing accounts with an objective to drive sales figures for all the brands
• build on new accounts thereby getting the channel contribution to the overall business revenue
• Establishing B2B Business deal for HORECA Products
• Gather and analyze market intelligence and provide market insight to the management
• Responding to sales inquiries from new and existing customers.
• Coordination and relation building with various departments such as purchasing, inventory, food and beverage, culinary, stewarding and accounts.
• Generate business from new clients by negotiating and clearing the customer queries with regard to the product, services and benefits.
• Organizing product demonstrations and promotions. Be part in all major events in order to promote the brands

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Senior Relationship officer

يوليو 2012 - يونيو 2013

First Gulf Bank

دبي، الإمارات العربية المتحدة

يوليو 2012 - يونيو 2013

• Need analysis/Financial planning/Wealth Management/Risk Management
• Monitor competitor activities and devise effective counter measures.
• Identify, qualify and pursue business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.
• Identify new market segments and tap profitable business opportunities.
• Evolve market segmentation & penetration strategies to achieve product wise targets.
• Interface with Individuals / key influencers among Corporate for ascertaining requirements, making presentations and delivering need based product solutions.
• Maintain excellent relations with HNI clients to generate avenues for further business.
• Guiding clients on Investments to reduce risk and maximize returns across a varied range of products.

مجال الشركة:
البنوك
الدور الوظيفي:
المبيعات

Manager Sales

يناير 2006 - يناير 2012

Religare Securities CO Ltd

Vijayawada، الهند

يناير 2006 - يناير 2012

-Responsible for Dmat account sales and Investments.
-Responsible for Branch sales and operations.
- Responsible for equity linked investments

مجال الشركة:
الخدمات المالية
الدور الوظيفي:
التمويل والإستثمار

التعليم

Institute for technology and management

يناير 2006

يناير 2006

ماجستير، Marketing

الهند

• PGDBA - Marketing from Institute for technology and management Hyderabad 2004-2006

Kakatiya University, Khammama

يناير 2004

يناير 2004

بكالوريوس،

الهند

• Bachelor of commerce from Kakatiya University, Khammama 2001-2004

Skills

Banking Relationships
Expert
Banking Relationships
Expert
Education Marketing
Expert
Education Marketing
Expert
Investment Banking
Expert
Investment Banking
Expert
Product Sourcing
Expert
Product Sourcing
Expert
Team Building
Expert
Team Building
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
FOR SALES
Expert
FOR SALES
Expert
LEADS
Expert
LEADS
Expert
MANAGER SALES
Expert
MANAGER SALES
Expert
METRICS
Expert
METRICS
Expert
AGGRESSIVE SALES
Expert
AGGRESSIVE SALES
Expert
TRAINING
Expert
TRAINING
Expert
SALES
Expert
SALES
Expert
Banking Relationships
Expert
Banking Relationships
Expert
Education Marketing
Expert
Education Marketing
Expert
Investment Banking
Expert
Investment Banking
Expert
Product Sourcing
Expert
Product Sourcing
Expert
Team Building
Expert
Team Building
Expert

اللغات

الانجليزية
متمرّس

الهوايات

  • Reading books, Plating cricket
     Awarded as Sales masters champion for outperforming Kimberly Clark Professional sales in MENA Region in the year 2015.  Awarded No 1 and titled as Salesman of the Year-2016 for table Top brand DUNI for a contest held across UAE, OMAN, QATAR Regions.