Director with General Management responsibilities
SIVVI.COM
Total years of experience :20 years, 0 Months
• Joined at second month of operation and turned around business plan, eventually growing business to USD 8m annualized revenue
• Hired middle management team and 50+ employees of all functions
• Set up processes and performance management systems covering: Operations, Marketing, Customer Care, Purchasing, Digital Production, Merchandising, Buying & IT
• Launched two private label fashion brands that are now central to profitability strategy
• Launched beauty category reaching 11% of business and driving repeat purchase
• Project managed world-class desktop, mobile website and iOS, Android apps
• Signed distribution partnerships with major fashion and beauty brands on a variety of procurement models including purchase, consignment and back-to-back
• Set up partnerships with IT services, payment providers, logistics partners and marketing channels
• Developed concept, strategy, set up company and raised Series 1 of USD 500k
• Set up marketing strategy reaching 200k monthly sessions with shoestring budget
• Signed-up agreements with key sports brands including Nike, Puma, adidas making us one of two regional online shops to officially carry them
• Signed-up partnership agreements with football clubs, banks, courier services, football academies, loyalty programs and marketing affiliates
• Won six new major business accounts resulting in USD 9.5 m of new revenue
• Retained existing client relationships through value-adding advisory services
• Launched corporate rebranding strategy of region’s largest shopping mall conglomerate
• Rebranding strategy for the world’s second largest money transfer and FOREX company
• Recommended strategy roadmap for casual clothing brand facing declining sales
• Conducted numerous client workshops and internal training programs
• Established online and offline partnerships that increased website traffic and doubled member registration growth rate & quarterly revenues
• Developed advertising product offering that generated USD 150k annual revenue
• Developed localized marketing strategy resulting in market share growth of 2% in declining market conditions
• Handled agency and media relationships and won 3 national advertising awards
• Set up first B2C e-commerce store from a multinational brand in Greece
• Awarded 1st place and funding for intra-company CSR program
Obligatory Military Service