Senior Integrated Marketing Specialist
Xerox Egypt
Total years of experience :14 years, 9 Months
Implementing Xerox social media strategy and initiatives in collaboration with departmental managers.
Manage and enhance Xerox social media properties and newsletters.
Managing online campaigns and lead generation initiatives.
Assisting the Integrated Marketing Manager in serving as the contact person for all corporate relations to maintain and enhance Xerox Egypt’s image.
Managing programs that increase the visibility of the company and its products, in market place and community such as sponsorships & CSR programs.
Monitoring and reconciling advertising and supply budgets; maintaining suppliers’ database and providing budget reports to Integrated Marketing Manager as requested.
Continuously searching for new cost effective advertising media.
Monitoring and following up on the PR activities done by the contracted agency such as press releases and case studies.
Assisting Integrated Marketing Manager in planning, coordinating and executing public relations activities and events to promote a positive image.
Coordinating marketing material print and media advertising campaigns.
Organizing the production, delivery, distribution and payment of publications such as catalogs and brochures.
Responsible for internal communication and enhancing employees' awareness.
Supporting internal and external events and their logistics including trade shows & exhibitions.
Monitoring the performance of external agencies and other service providers.
Maintaining all necessary record keeping of marketing expenditure.
Responsible for ensuring brand consistency across all communications and sales channels.
Responsible designing and maintaining quarterly company newsletter.
Coordinating printed advertising materials with external publications and suppliers.
Managing the company wide yearly giveaways process & implementation.
Organizing and managing company major employee events (Year start Kick off, Sports & Family days
Responsible for Xerox Egypt Recruitment process and Headcount reporting to the region management.
Responsible for Employee Reward & Recognition process plan & implementation.
Editing and issuing a quarterly newsletter to the whole company to enhance internal awareness and communication.
Responsible for internal communication processes (cross-functional, roundtables and 1 to 1 meetings, off site meetings and trips).
Organizing and managing company major employee events (Year start Kick off, Sports & Family days).
Organizing regional training events.
Participated in a lean six-sigma green belt project for establishing a comprehensive process for marketing events and sponsorships.
Identifying key service complaints and getting it through the system to ensure a closed loop and customer satisfaction.
Analyzing the number of machines exchanged during every quarter and identifying the issues concerning each product.
Creating a link between service department and the industrial center to meet customer expectations and requirements.
Responsible for conducting analysis and recommendations on a annual market dynamics measurement and customer benchmark survey to analyze the company’s market share and competitors’ performance.
Monitoring the company’s service and product performance through a post service survey.
Assisting Customer Satisfaction manager on the department’s quarterly reports directed to the board of directors.
Graduated from the Faculty