Head of Marketing
Uniproperty
Total des années d'expérience :10 years, 1 Mois
Drive marketing best practices and standards within the organization.
Translate business goals into marketing objectives, creating and communicating marketing targets/campaigns
maximizing online lead generation through marketing platforms/tools.
Collaborate with my team other stakeholders to expand marketing successes for marketing projects and
digital campaigns from concept to implementation, to tracking and conversions.
Working closely with marketing and design team to develop specific digital deliverables and identify
requirements for all creative assignments, including email, copy, blogs, banner ads, landing pages/microsites,
and website content and design.
Manage all digital marketing processes including initial planning, execution, monitoring, optimization, analysis
and reporting delivering digital marketing KPIs.
Continually explore new developments in the digital landscape to find ways and tools to more effectively and
efficiently deliver communication and business objectives, including social media, blogs, user generated
content outlets and other relevant digital channels in collaboration with our partners’ needs.
Continually monitor and suggest improvements for the usability, content and conversion points of the
company website to support the company’s growth objectives across multiple product offerings.
Expand the digital marketing integration with sales and marketing tools (such as Dynamics CRM Online,
Hubspot Inbound Marketing, Google Analytics, and other automation tools).
Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical
performance.
Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our
collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our
clients.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front
door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay
per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting,
performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
ONG for Syrian Refugees in Turkey.
Project in Standby
Closed.
Web & Mobile development
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