Yousef Al Matrafi

Highlights:
• Initiated and finalized successful negotiations with leading contractors in the Middle East, including the Bin Laden Group, Al Ayuni Group, Al Marai, SAR, SRO, El Seif etc.
• Spearheaded worthwhile business development efforts resulting in the company being recognized as a preferred supplier and service provider by ministries like MOE, MOH, an MODA, and large corporations like Aramco, Sabic, SWCC, SAR, SRO etc.
• Successfully conceptualized and developed the content for catalogs and brochures of the various products and services marketed by the company.
• Established a strong database of existing customers, received appreciation from client executives, and forged strategic alliances with global manufacturing agencies from Germany, America, France, and China.

Key Responsibilities:

Market Research and Business Planning
• Leading the research team to study global market environments, identifying strategic business opportunities, and relaying the information to the executive management.
• Participating in the annual business planning meeting, providing key inputs regarding the dynamic market scenarios, and influencing critical decision making processes.
• Developing the company’s focus group of selected target audiences that is customized for its various business arms, with a view to create niche markets.

Sales & Marketing Management
• Providing assistance to the senior management team in strategizing the sales and marketing plans for the ongoing and upcoming financial years.
• Handling multiple sales collaterals, providing supporting and guidance to a large workforce for the achievement of segment-wise sales targets.
• Assessing sale performance on a monthly basis, identifying key bottle-necks, and recommending workable solutions to enhance business growth.

Brand Management Activities
• Providing qualifications and approvals for new products and services based on thorough research and verification processes, in line with pre-set operational directives.
• Planning and executing new product launches from time to time, handling PR activities, and strengthening media relations to improve brand image in the public domain.
• Rendering leadership to the company’s creative team in designing, developing, and activating innovative media campaigns and brand awareness activities.

Highlights:
• Instrumental role in achieving the defined annual revenue targets of the organization on a consistent basis, through the sales and leasing of distinctive real estate projects available.
• Identified potential partnership opportunities with other real estate firms, and negotiated strategic alliance with few companies to propel the operating revenues.

Key Responsibilities:

Real Estate Business Development
• Handled accountability towards the sales, marketing, and business development operations of the company, especially in the real estate segment.
• Strategized the sales objectives of the real estate business arm with focus on providing customized, cost effective, and ideal residential / commercial facilities to potential customers in Saudi Arabia.
• Led the salesforce to generate solid leads, approach potential customers with real estate prospects, and close selling / leasing deals through targeted efforts.
• Maintained interaction with customers during the sales process, provided assistance in completing the documentation part, and obtained feedback to understand their satisfaction levels.

Marketing Management
• Collaborated with the research team to collate market data, analyze consumer behavior, assess latest trends in the sector, and accordingly develop sustainable marketing strategies.
• Conceptualized creative marketing and communications campaigns to attract local as well as international audience to buy / lease property in the city.
• Managed the end-to-end advertising needs for company’s projects, including the design and development of ad pieces to their placement across online / offline platforms.
• Initiated and led team efforts to create online campaigns for the promotion of residential and commercial real estate holdings, with a view to increase the company’s footfalls.

Highlights:
• Successfully acquired stable ground and increased market share in Saudi Arabia by marketing the company’s technology solutions and services effectively.

Key Responsibilities:

Market Research and Marketing Strategy
• Conducted extensive market research with regard to the ERP requirements of various sectors, scope for customization in ERP software, and accordingly planned the company’s marketing strategy.
• Collaborated with the product team to find out the exact nature of solutions consultancy and ERP services that could be offered to customers.
• Discussed scope for the improvement of existing ERP solutions during periodic performance review meetings, and suggested points for enhancing the user interface and layout of the software.
• Worked on catering to the tailor-made needs of different sectors so as to build the company’s reputation as a provider of customized technology solutions.

Product Placement and Branding
• Focused on placing the ERP Solutions offered by the company as unique and value added technology products that could help businesses streamline their operations.
• Coordinated with the marketing team and external agencies to plan and execute effective sales development strategies to boost company’s revenues.
• Involved in the design, development, and roll-out of various innovative promotional campaigns to create brand presence and find new markets.
• Led and managed a cross-functional team of marketing experts to drive annual marketing plans, and achieve desired results in the form of monthly product / service sales.

Highlights:
• Successfully achieved all pre-defined sales, revenues, and profitability targets on an annual basis, for a consistent period of 6 years.
• Instrumental in planning and implementing marketing programs targeted at customers of Caterpillar, which led to substantial increase in the company’s revenues.

Key Responsibilities:
• Functioned as part of two departments during the tenure, including the sales and marketing division and the maintenance and services unit.
• Generated leads through various business networking initiatives, strategic product placement, exhibition visits, event attendance etc.
• Approached potential customers to pitch the company’s products in the construction equipment, heavy automobiles, and heavy machinery categories.
• Scheduled customer visits, prepared and presented demos, explained product features and benefits to customers, and completed the sales process.
• Handled the marketing strategy of the construction equipment and trucks segments, with focus on the development of maximum in-ways for higher business revenues.
• Developed and rolled-out advertising material for multiple product categories, organized and implemented innovative campaigns to increase market share.
• Provided end-to-end support to visiting customers with regard to the maintenance of heavy machinery and automobiles, while also catering to their spare part requirements.
• Built and sustained long lasting relationships with existing B2B as well as B2C customers, in order to assure repeat business in the future.